By
Rob ScottJune 11, 2019
Amazon is launching a new service called Amazon Personalize in select regions of the U.S., Asia and Europe, with additional locations to be added. The service, first revealed at last year’s re:Invent conference, aims to personalize the customer experience by helping developers build apps, websites, email marketing and content management systems that provide product recommendations and personalized search results. “We are excited to share with AWS customers the expertise we’ve developed during two decades of using machine learning to deliver great experiences on Amazon.com,” said Swami Sivasubramanian, VP of machine learning. Continue reading Amazon Enables Tailored Recommendations via AI Service
By
Debra KaufmanJune 11, 2019
Google research scientists report that they have produced realistic frames from open source video data sets at scale. Neural networks are able to generate complete videos from only a start and end frame, but it’s the complexity, information density and randomness of video that have made it too challenging to create such realistic clips at scale. The scientists wrote that, to their knowledge, “this is the first promising application of video-generation models to videos of this complexity.” The systems are based on a neural architecture known as Transformers, as described in a Google Brain paper, and are autoregressive, “meaning they generate videos pixel by pixel.” Continue reading Google Scientists Generate Realistic Videos at Scale with AI
By
Debra KaufmanJune 7, 2019
Google’s YouTube unveiled a new policy in its latest attempt to clean up the content of the popular video platform. The policy bans videos “alleging that a group is superior in order to justify discrimination, segregation or exclusion,” as well as those that deny violent events happened, such as the Holocaust or the mass shooting at Sandy Hook Elementary School. Discrimination includes age, gender, race, caste, religion, sexual orientation and veteran status. With this policy in place, YouTube has begun to remove thousands of videos to rid its site of bigotry, extremism and hate speech. Continue reading YouTube Enacts Policy to Ban Noxious Videos, Hate Speech
By
Debra KaufmanJune 6, 2019
The dominant video-streaming provider in India is Hotstar, which debuted four years ago by media conglomerate Star India. Its 300 million monthly users gravitate to the mobile-first platform to watch cricket, TV shows and movies. Now owned by The Walt Disney Company, Hotstar’s usage is 10 percent larger than that of YouTube, India’s second largest video streaming platform. Only three million of Hotstar’s users are paying subscribers, but that’s still more than those paying for Amazon and twice as many as those subscribed to Netflix. Continue reading Disney’s Hotstar: India’s Dominant Video-Streaming Platform
Netflix is currently testing a new feature in its mobile app that helps users stay connected with shows via trailers, alerts, videos and photos. Those who are in the test group will see an “Extras” tab positioned between Search and Downloads at the bottom of the screen. Rather than the vertical scroll of the current Coming Soon section, users navigate through the Extras feed horizontally, similar to the Instagram Stories model. Videos will play automatically, but require pressing a button to activate sound. Netflix has confirmed testing the new feature, but not whether it will become a permanent addition. Continue reading Netflix Tests Instagram Stories-Like Feature in its Mobile App
Facebook-owned photo- and video-sharing app Instagram announced yesterday that it plans a change to its advertising strategy that involves more sponsored ads from social influencers. Instagram will offer brands the ability to promote creators’ branded content in users’ feeds, regardless of whether or not those users follow the influencers creating the content. The move could be lucrative for popular influencers who generate revenue promoting products and services, but may prove frustrating to average users who will subsequently see more unwanted ads in their feeds. Continue reading Instagram Plans to Introduce More Ads From its Influencers
By
Debra KaufmanJune 4, 2019
Determining the impact of screen time isn’t easy. It’s almost impossible to put together a “control group” of people living non-digital lives, and there are no baselines for such factors as “average daily Facebook usage.” Stanford University professor of communication Byron Reeves, in a paper in Human-Computer Interaction, suggested a new approach that eschews the term “screen time” as hopelessly ambiguous. Instead, he argued, scientists should analyze what people are watching — but this data doesn’t exist. Continue reading Researchers Advocate for Deeper Analysis of Online Habits
Hulu, which recently revealed that it has 28 million customer accounts, has provided additional details on its subscribers. The streaming video service offers an ad-free $11.99 per month tier, but the majority of its users pay $5.99 per month for the ad-supported plan. Hulu claims 82 million total viewers (2.9 viewers per account), of which 70 percent pay for the ad-supported plan. The company generated nearly $1.5 billion in ad revenue last year. Since advertising is vital to keeping its subscribers, Hulu strives to present ads via viewer-friendly models. Continue reading Majority of Hulu Subscribers Opt For the Ad-Supported Plan
NBC News is introducing its free, ad-supported streaming video service with an eight-hour programming day (3:00-11:00 pm Eastern, Monday through Friday) and a mix of news content. “NBC News Now” hopes to attract a new generation of information aficionados with a blend of short-form “Briefly” updates, live reports and in-depth stories. “We want to be the premiere place for viewers who are news junkies — news savvy, digitally savvy, but may not be watching on traditional platforms or have access to cable service,” explained Rashida Jones, SVP of specials for NBC News and MSNBC, who is overseeing the initiative. Continue reading NBC Targets News Junkies with Ad-Supported OTT Service
By
Debra KaufmanMay 28, 2019
In Q1 2019, Facebook removed 2.2 billion fake accounts from its popular social platform. That compares to 583 million fake accounts the company deleted in Q1 2018; in Q4 that year, it removed “just more” than 1 billion. Facebook said that “the vast majority” is removed within minutes of being created, so they do not count in its monthly/daily active user metrics. In its biannual report, Facebook also said its automated detection software used to delete “illicit content” was improving, removing more than half of the targeted speech. Continue reading Facebook Removes More Fake Accounts and Hate Speech
By
Debra KaufmanMay 28, 2019
Google is using artificial intelligence software to remove misleading and objectionable videos from YouTube’s homepage and the app’s home screen. The software reportedly is able to analyze massive amounts of video footage, pick out the offending clips and blocks them — all without human assistance. Sources state the software, whose internal name is “trashy video classifier,” was first tested in 2015 but was widely deployed in 2017 after a series of inappropriate videos aimed at children were posted to the popular video-sharing platform. Continue reading Google Uses AI Classifier to Sanitize YouTube Home Page
Instagram launched IGTV last year with plans to exclusively offer long-form vertical videos for mobile devices. Landscape video uploads would not be included. However, enthusiasm on the part of video creators failed to gain traction, and now IGTV is changing its vertical video policy. As of last week, users can upload horizontal landscape videos that can easily be viewed full-screen by turning a mobile device on its side. “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want,” the company explained. Continue reading IGTV Shifts Model From Exclusively Offering Vertical Video
As Snap faces increased pressure from competitors such as Facebook’s Instagram and ByteDance’s TikTok, the company is reportedly talking with music labels for broader licensing agreements to allow increased use of music via the popular Snapchat app. According to people familiar with the matter, Snap is in discussions with Sony Music Entertainment, Universal Music Group and Warner Music Group. Snap is not looking to launch the next Spotify, but rather expand the way its users can integrate music into Snaps and social media applications. Continue reading Snap Inc. Hoping to Expand Use of Music in Snapchat App
By
Debra KaufmanMay 24, 2019
Beijing-based ByteDance plans to debut a paid music service for its video app TikTok in fall 2019, aimed at poorer countries where the industry’s dominant services, Apple Music and Spotify, have not yet taken root. Executives at India’s two largest labels, T-Series and Times Music, reported that ByteDance has already acquired rights. TikTok and its Chinese equivalent Douyin, have been downloaded more than 500 million times; TikTok popularized the world’s No. 1 song for the past month, “Old Town Road.” Continue reading ByteDance Targets Emerging Markets with Music Service
By
Emily WilsonMay 21, 2019
Spotify-owned music-editing software company Soundtrap is launching a new product this week designed to make podcast editing as easy as using Google Docs. Dubbed “Soundtrap for Storytellers,” the web-based production tool allows users to do everything in one place, including recording, editing and mastering audio. As just one example of how easy the product aims to make podcast editing, it will allow users to cut words out of automated transcripts of their recorded conversations and hear the changes reflected in the audio itself.
Continue reading Spotify’s Soundtrap Aims to Simplify Podcast Editing for All