At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

With an emphasis on privacy, Facebook made a series of compelling announcements at its annual F8 developer conference this week. Chief executive Mark Zuckerberg detailed six core principles that will be embedded across the company’s services: private interactions, improved data encryption, interoperability, general safety, reducing permanence and secure data storage. The principles arrive following a difficult period for the social giant, as it continues to face criticism regarding privacy-related scandals while contending with increased scrutiny from global regulators. Continue reading Facebook Pushes Core Principles at Developer Conference

At this week’s annual Facebook F8 developer conference in San Jose, California, company CTO Mike Schroepfer discussed the progress being made by internal teams dedicated to reducing the spread of misinformation, hate speech, and abuse on the social platform using various artificial intelligence techniques. In the course of a single quarter, according to Schroepfer, Facebook takes down more than a billion “spammy” accounts, more than 700 million fake accounts, and tens of millions of items containing violent content or nudity.

Continue reading Facebook Using Artificial Intelligence to Reduce Bias/Abuse

On the heels of a controversial quarter, YouTube chief executive Susan Wojcicki sent a newsletter to YouTube users and creators announcing that half of all featured videos on the site’s trending tab will come from YouTube itself. This assurance is meant to alleviate worries from some of YouTube’s most popular content creators who have concerns over copyright challenges, advertising policies, and video monetization, particularly related to YouTube’s favoring of more traditional content (movie trailers, TV clips) on its trending tab.

Continue reading YouTube Aims For Trending Videos to Come From Own Site

After noticing that the audio in episodes of the Netflix series “Stranger Things” wasn’t as crisp as it should be, the company’s internal sound technicians took steps to address the issue. For the past several months, they’ve been working to enhance the sound quality of all Netflix programming, original and licensed. This week and moving forward, subscribers will have access to what’s simply being called “high-quality audio.” The upgrade, which will not require Netflix users to change their Internet service speeds, is optimized for devices that support Dolby 5.1 and Dolby Atmos sound.

Continue reading Netflix Rolls Out Audio Quality Upgrade For Its Programming

At the Digital Content NewFronts in New York City this week, Hulu revealed that its streaming video service now has 26.8 million monthly paid subscribers in the U.S., plus 1.3 million promotional accounts. That’s an increase from about 20 million total users this time last year. Hulu announced a new “binge advertising experience” that intends to be a less intrusive way to target binge viewers. Hulu also detailed new content deals, including a multi-year partnership with Vox Media Studios for food-centric programming and two new live-action series from Marvel for 2020. Continue reading Hulu Has 28 Million U.S. Users, Announces Original Content

This week, YouTube announced a new partnership with Major League Baseball that will allow the video streaming site to exclusively live stream a total of 13 MLB games to both YouTube and YouTube TV for free to viewers in the U.S., Canada, and Puerto Rico. Dates and times are forthcoming, but the games will stream on the MLB YouTube channel along with a temporary pop-up channel on YouTube TV specific to MLB. While YouTube and MLB have worked together in the past, they’ve never struck a deal related to exclusive streaming.

Continue reading MLB Plans to Live Stream Games to YouTube, YouTube TV

Twitter hosted its second-ever Digital Content NewFronts event this week, showcasing a series of new and renewed video content deals. The social media mainstay announced 13 video content deals, including a new one with Univision that will cover Spanish-language sports, entertainment, and news, including 2020 election coverage. It also announced a deal with The Wall Street Journal for an original show called “What’s Now,” and other deals with major players like the NFL, Bleacher Report, CNET and others.

Continue reading Twitter’s New Content Deals with Univision, WSJ and Others

For the first time ever, the MTV Video Music Awards will take place in Newark, New Jersey. With the new location comes a new video strategy courtesy of a partnership with Twitter, announced at the social media company’s Digital Content NewFronts event on Monday. When viewers tune into the VMAs in late August of this year, they’ll be greeted by the Stan Cam — a live and interactive viewing experience through which they can vote on the feeds they most want to see, giving them access to celebrities and behind-the-scenes footage. Continue reading MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

As the world’s largest retailer, Walmart is known for selling many things, including TVs. However, it’s not typically known for what consumers watch on those TVs. That could soon change. This week, Walmart will unveil a sampling of a new slate of original programming to advertisers in New York with the goal of driving viewership to its Vudu streaming service. Unlike other streaming giants like Netflix and Amazon, Walmart doesn’t plan to sell subscriptions. Instead, it wants to use shows to advertise products directly.

Continue reading Walmart Plans to Launch Original Content For Vudu Service

Verizon is teaming with ThirdEye Gen to offer its first official mixed reality smart glasses for 5G. ThirdEye has been awarded two patents for OLED displays and low-latency data streaming. The partnership is ThirdEye’s first with a wireless provider, said company founder Nick Cherukuri, who noted that the “advanced 5G use cases … will bring about a new era of hands-free human interaction.” One example would be an auto mechanic who could scan a “complex motor” and send the image to a remote expert for real-time help. Continue reading Verizon, ThirdEye Gen Partner on 5G Mixed Reality Glasses

In January 2018, Apple earmarked $10 billion to build its own U.S.-based data centers in the next five years. In a December update, the company added that $4.5 billion of that would be spent in 2019. For now, however, Apple is on track to spend $30+ million per month on Amazon Web Services (AWS). The companies may be rivals, but Apple has come to depend on AWS as a way to deliver competitive online services. That’s become crucial, as sales of iPhones have slowed and the company has turned to online services to pick up the slack. Continue reading At $30 Million/Month, Apple Is Major User of Amazon Cloud

German research organization Fraunhofer, known for its extensive work in applied sciences, including its contributions to compression tech used for today’s MP3 audio and MP4 video, is now working on 5G virtual reality streaming software. Last year, Fraunhofer revealed its high-speed VR microdisplay hardware. It is now demonstrating new video compression software based on the MPEG-OMAF standard, which allows for streaming of 360-degree video over 5G networks. The goal is to minimize the problems related to resolution, compression artifacts and latency commonly experienced when streaming VR content over 4G and Wi-Fi networks. Continue reading Fraunhofer Compression Tech Used to Stream VR Over 5G

IAC-owned video platform Vimeo, which largely serves small businesses and individual creators, has acquired short-form video specialist Magisto for $200 million. The deal, Vimeo’s fifth in the field, is expected to help the platform grow its presence in social video, and will move Magisto’s employees based in Israel and California to Vimeo’s office in New York. “Magisto’s proprietary technology enables cutting edge mobile apps and AI-powered editing tools which, combined with Vimeo’s scale and unmatched creator community, will empower more people to tell compelling stories through video,” said Vimeo CEO Anjali Sud. Continue reading Vimeo Acquires Magisto, Makes Move Toward Social Video

Verizon Media (formerly Oath) now has production studios located in Australia, Brazil, Canada, Hong Kong, London, New York, Paris, Singapore, Sunnyvale and Taiwan. In addition, it built a 5G Los Angeles studio with plans to help pioneer new formats and production tech enabled by advanced 5G wireless connectivity. The worldwide facilities are being used by Verizon Media brands such as AOL, HuffPost, TechCrunch and Yahoo. The L.A. space — led by Verizon Media’s immersive media arm RYOT — is outfitted with full motion capture and volumetric capture stages. Continue reading Verizon Media Tackles Production Tech with Global Studios