By
Paula ParisiOctober 11, 2024
Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor
By
Paula ParisiOctober 11, 2024
The theme of Zoomtopia 2024 was “an AI-first work platform for human connection,” with the release of the custom Zoom AI Companion 2.0 for Zoom Workplace, an AI assistant that costs $12 per month that starting next year will have the ability to create custom AI avatars. Initially available for short video presentations to share with internal teams, the eventual goal is to have a “digital twin” that can participate in meetings and calls. The avatars will “save time and production costs” with segments that work with Zoom Clips for internal circulation in brief messages to colleagues. Continue reading Zoom Updates Its AI Assistant and Previews Custom Avatars
By
Paula ParisiOctober 8, 2024
Meta Platforms has unveiled Movie Gen, a new family of AI models that generates video and audio content. Coming to Instagram next year, Movie Gen also allows a high degree of editing and effects customization using text prompts. Meta CEO Mark Zuckerberg demonstrated its abilities last week in an example shared on his Instagram account, where he sends a leg press machine at the gym through transformations as a steam punk machine and one made of molten gold. The models have been trained on a combination of licensed and publicly available datasets. Continue reading Meta’s Movie Gen Model is a Powerful Content Creation Tool
By
Paula ParisiOctober 7, 2024
Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes
By
Paula ParisiOctober 2, 2024
Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini
By
Paula ParisiOctober 2, 2024
TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize
By
Paula ParisiOctober 1, 2024
DirecTV has entered into a definitive agreement to acquire the Dish Network from EchoStar, realizing a long-time goal. The deal sees DirecTV paying Dish Network $1 for video distribution assets including Dish and Sling TV, and taking on $9.75 billion of Dish’s $20 billion in debt. The agreement does not include EchoStar’s wireless spectrum investments. Concurrently, AT&T has agreed to sell its 70 percent DirecTV stake to private equity firm TPG, which holds the other 30 percent. That deal is valued at $7.6 billion and is not contingent on the Dish acquisition, which is expected to close in Q4 2025. Combined, DirecTV and Dish will serve more than 18 million customers. Continue reading EchoStar Agrees to Sell Dish Network, Sling to Rival DirecTV
By
Paula ParisiOctober 1, 2024
Google has updated its AI assistant, NotebookLM, allowing the AI note-taking and research tool to find summaries of audio files and YouTube videos. First released at the Google I/O developer conference in 2023, NotebookLM even creates sharable AI-generated audio discussions and podcasts. It allows users to upload file formats including PDFs, Google Docs, Google Slides and websites. The items, including text, can be stored in shareable “notebooks,” organizing material in a central location, and users can ask Google’s Gemini AI questions about the notebook material. Initially embraced by students and educators, it has become equally popular among business users. Continue reading Google Unveils New Updates to Its AI-Powered NotebookLM
By
Paula ParisiSeptember 30, 2024
Visual effects studio Digital Domain has brought its Autonomous Virtual Human project to Amazon Web Services, which will provide generative AI and machine learning tools and provide Digital Domain’s creations and processes a home in the global cloud. The collaboration “aims to propel the evolution and global reach of Digital Domain’s AVH technology and expand its use for multiple industries, including entertainment, gaming, healthcare, hospitality, and commercial applications,” Amazon said in a statement that emphasizes “AWS cloud services, particularly Amazon Bedrock,” as providing the infrastructure and adaptability “to drive AVH’s growth.” Continue reading Digital Domain Leverages AWS for Its Virtual Human Initiative
By
Paula ParisiSeptember 24, 2024
Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Continue reading Amazon’s Video Generator Turns Stills into Advertising Clips
By
Paula ParisiSeptember 23, 2024
Amazon will become the newest member of the Motion Picture Association (MPA), a move that is likely to have significant ramifications as the e-commerce giant throws its weight behind the global entertainment trade and lobbying organization. As the parent of both the Prime Video streaming service and MGM Studios, as well as the force behind Amazon Web Services, the company has clout across both entertainment and technology at a level that is unparalleled among MPA principals. At $2 trillion, it becomes the largest MPA member by market cap. Netflix, which joined in 2019, is capped at $300 billion. Continue reading Amazon MGM Studios and Prime Video Latest to Join the MPA
By
Paula ParisiSeptember 20, 2024
YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features. Continue reading YouTube Unveils New AI-Powered Features at Creator Event
By
Paula ParisiSeptember 20, 2024
A newly redesigned Snapchat experience is built around a three-tab user interface called Simple Snapchat. As part of that effort, the social platform is launching more generative video features, including text-to-video as part of the app’s Lens Studio AR authoring tool. Easy Lens allows the quick generation of Lenses by typing text prompts, making it possible to do things like experiment with Halloween costumes or explore looks for back to school. Launching in beta for select creators, Snap says the new features are designed for all ability levels. The company is also updating its GenAI Suite and adding an Animation Library of “hundreds of high-quality movements.” Continue reading Snapchat Is Getting a Redesign and Generative Text-to-Video
By
Paula ParisiSeptember 19, 2024
GoPro has announced two new cameras, the $399 Hero13 Black with swappable lenses, and its smallest 4K camera ever, the $199 Hero. The high-end Hero13 Black boasts better battery performance and four interchangeable Hero Black-series lens modules with automatic adjustments for settings. A 13x Burst Slo-Mo feature captures up to 400 frames per second at 720p, with options for 5.3K at 120 frames per second or 900p at 360 fps. Improved Wi-Fi 6 uploads at up to 40 percent faster transfer speeds and enhanced audio and voice settings are among the upgrades. Continue reading GoPro’s Hero13 Black Earns Adds New Lens Mount and HLG HDR
By
Paula ParisiSeptember 19, 2024
Blackmagic Design is releasing its Blackmagic Camera for Android 1.3 update, which adds support for recording timecode and adds anamorphic lens de-squeeze functionality and lens correction settings as well as support for off-speed and time lapse recording. Available at Google Play free of charge, it supports Google’s latest OS, Android 14, which means it should offer some interesting creative possibilities with Gemini, the new Pixel 9 series’ native AI. Some features are backward compatible. Customers with Pixel 6, 7, 8 and 9 phones can record at frames rates of 120fps and 240fps at 720p, and 120fps at 1080p. Continue reading Blackmagic Camera for Android Adds Array of New Features