By
Debra KaufmanJanuary 29, 2018
ESPN is introducing a participatory version of “First Take” exclusively for Facebook Watch. Dubbed “First Take: Your Take,” the show, which will feature TV talk hosts Stephen A. Smith, Max Kellerman and Molly Qerim, will focus on a weekly topic and let viewers interact by posting their own videos. Each week, producers will pick the best reactions and one video poster will be invited on the show for that week’s final episode to debate Kellerman or Smith. Smith notes the show is aimed to grow the audience. Continue reading ESPN to Stream its Interactive ‘First Take’ on Facebook Watch
By
Rob ScottJanuary 29, 2018
Twitter is following Snapchat’s lead by developing a new camera feature that will help users easily create and share video content via its app. People familiar with the matter say that a working demo has been created, but a final design and release date have yet to be confirmed. The tool, which could change significantly in the next few months, is designed to encourage users to share video footage of what’s happening around them. Facebook has also copied innovations from Snapchat, “a mobile app focused on ephemeral photos and videos that’s popular with younger audiences,” explains Bloomberg. “Twitter’s latest change suggests that chief executive officer Jack Dorsey is taking cues from the newer company as well.” Continue reading Twitter Is Reportedly Developing Snapchat-Like Video Feature
By
Rob ScottJanuary 26, 2018
A new Streamlabs report suggests that Twitch rival YouTube Gaming is gaining significant traction. While Twitch continues its lead in live streaming video, YouTube’s monthly active streamer base increased by 343 percent during 2017. Twitch attracted 27,000 concurrent streamers in Q4 2017, while YouTube Gaming had 7,000, notes TechCrunch. “Twitch also saw 788,000 concurrent viewers in Q4, up from 736,7000 in the prior quarter.” YouTube was “second with 308,000 concurrent viewers, followed by Periscope’s 80,000, Facebook’s 27,500 and Microsoft Mixer’s 5,000.” Continue reading YouTube Gaming’s Streamer Base Experiences Major Growth
By
Debra KaufmanJanuary 26, 2018
Snap has just made a radical change to how users can share their stories, in a move to expand its reach. Now, even people who haven’t downloaded the app will be able to access content via a link. Anyone with an official account, like celebrities, will be able to share stories, hosting the content on Snapchat.com. People without official accounts who submit content publicly to a group video will also be able to share their content. With this change, videos on Snap will be seen by more people, which could increase downloads. Continue reading Snapchat Debuts Stories Shared via Web to Spur User Growth
By
Debra KaufmanJanuary 25, 2018
YouTube debuted plans to streamline its service by consolidating artists’ channels. In doing so, it will combine separate channels for live albums, music videos, live performances, single songs and complete albums to a single site. Among YouTube’s many music partners, the new plan will especially impact Vevo channels where Official Artist Channels, marked with a musical note, will be the first thing a user sees in search. Channels can still be accessed with YouTube’s advanced channel filter in search. Continue reading YouTube Introduces Plan to Unify Artists’ Disparate Channels
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Debra KaufmanJanuary 24, 2018
Q4 2017 marked Netflix’s biggest quarter to date; the video service signed 8.3 million new subscribers. That surpasses the 6.3 million new subscribers the company had predicted, and brings the company’s total number of global paid subscribers to 110.6 million. The news boosted Netflix shares 9 percent, and put its market capitalization above $100 billion. The growth also took place during a period in which Netflix has faced more competition, from a wide range of content distributors and producers. Continue reading Netflix Experiences Its Best Quarter for Signing Up New Subs
By
Rob ScottJanuary 23, 2018
Hulu with Live TV has reached about 450,000 paid subscribers, while YouTube TV now has more than 300,000, according to sources familiar with the private figures. Neither service has reached the success of leading live-streaming services such as Dish’s Sling TV (more than 2 million subscribers) and AT&T’s DirecTV Now (1 million subscribers), but Hulu and YouTube only launched their offerings last year. Sling TV is the oldest, having launched in 2015, and DirecTV Now experienced recent growth after promotional deals offered free HBO and the option to add the service to mobile plans for $10 a month. Continue reading YouTube TV, Hulu Live TV Experience Early Subscriber Growth
By
Debra KaufmanJanuary 23, 2018
Facebook launched its Watch video platform in the U.S. this summer, to increase viewership of videos on its site, and as a destination for longer-form video that stands apart from Facebook’s News Feed. In the few months it’s been live, Facebook Watch already includes hundreds of shows, including content funded by Facebook such as reality series, docu-series, a dating show and live-streaming weekly Major League Baseball games and NCAA college basketball. Now, Morgan Stanley reports on just how well Watch is performing. Continue reading Advertisers Strategize Response to Facebook’s Watch Platform
By
Debra KaufmanJanuary 23, 2018
As the midterm elections approach, some tech companies are making changes to minimize harm and build credibility. Facebook plans to let users rank news sources they see as most trustworthy, as a means of prioritizing high-quality news. Twitter, which is still cleaning house from the presidential election, reports it has discovered 1,062 more accounts linked to an official Russian propaganda unit. Google and YouTube chief executives have promised to examine videos and other content more closely to ferret out misleading news. Continue reading Big Tech Firms Batten Down the Hatches for Midterm Elections
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Debra KaufmanJanuary 19, 2018
At CES 2018 in Las Vegas last week, Vuzix debuted the Vuzix Blade, AR smart sunglasses that are the result of years of research and are based on the company’s proprietary waveguide technology. The glasses work via a tiny LED projector in the temple area of the glasses that shoots an image sideways into the lens. The lenses are laser-etched with dots at different depths that “catch” the projected image and illumine it in the wearer’s field of view. When the AR functionality is turned off, the glasses look ordinary. Continue reading Vuzix Blade AR Smart Sunglasses Win Multiple Awards at CES
By
Debra KaufmanJanuary 19, 2018
At CES 2018, ThirdEye Gen Inc. introduced its X1 Smart Glasses, which are slated for shipment in Q1 2018 and notable for their long-lasting batteries. Two hot-swappable batteries, with a combined charge of 2,400Ah, let the user pop batteries in and out for a full 24 hours. The glasses can also project an HD augmented reality display equivalent to a 90-inch screen that is 10 feet in front of the viewer. ThirdEye’s App Store also lets developers submit free or paid AR/MR apps, receiving a percentage of every download of the latter. Continue reading ThirdEye Debuts Smart Glasses With Hot-Swappable Batteries
By
Rob ScottJanuary 19, 2018
Popular streaming music service Spotify plans to take on radio and podcasts from Apple and others by introducing news and political coverage to its content offerings. Spotify’s new Spotlight feature will include programming from partners such as BuzzFeed and Refinery29. BuzzFeed, for example, will provide daily newscasts that run four to seven minutes in duration. Spotify’s 70 million users already have access to music and new video and podcast offerings; Spotlight will add news, politics, pop culture and sports coverage. The strategy could position Spotify as a competitor to YouTube and Apple. Continue reading Spotify Adds Content to Compete With Radio, YouTube, Apple
By
Rob ScottJanuary 18, 2018
Artec 3D is a Luxembourg-based manufacturer of 3D scanning hardware and software with offices in Moscow and Santa Clara, California. At CES 2018, the company demonstrated its $25,800 professional 3D scanner dubbed Artec Leo. With the handheld scanner’s built-in processor, there is no need for an external computer, “making 3D scanning as easy as taking a video.” The company claims that its 80 fps 3D reconstruction rate makes its device “the fastest professional handheld 3D scanner on the market.” The Leo offers a large field of view for accurately scanning and processing large scenes and objects. Continue reading Artec 3D Demonstrates Fast and Accurate 3D Scanning at CES
By
Debra KaufmanJanuary 18, 2018
After YouTube star Logan Paul posted a video of a dead body hanging in a Japanese forest, YouTube again promised to scrutinize its top videos more closely, and also change the threshold for which videos can accept ads. Last year, marketers discovered their ads were being shown next to extremist videos. In response, YouTube developed new policies to give advertisers more control over the placement of their content and said it would better police videos. But the Logan Paul video shows just how challenging that can be. Continue reading YouTube Promises Human Vetting of Google Preferred Videos
By
Don LevyJanuary 17, 2018
C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018