JPEG (Joint Photographic Experts Group), known for its photo standard, released a new video compression standard, JPEG XS, designed to work on next-gen 5G cellular or Wi-Fi networks. The new standard, says JPEG, will work on current computers via a software upgrade and is aimed at streaming lossless video, VR content and games over wireless networks, with lower latency and better energy efficiency. Devices smaller than computers, however, will require a hardware upgrade to support JPEG XS. Continue reading JPEG Debuts Streaming Video Format for 5G, Wi-Fi Networks

Sensor Tower has found that iPhone users in the U.S. increased in-app purchase spending by 23 percent last year over 2016. Active users spent an average of $58 in 2017 using Apple’s in-app purchase or subscription options. The figures do not reflect e-commerce spending via sites like Amazon or payments for services such as Lyft or Uber. At roughly 62 percent of average spending, mobile gaming leads the charge in this sector. Subscription-based streaming services, and music, dating and lifestyle apps also contributed to the rise in spending. Continue reading iPhone Users Spending More on Games, Streaming Services

Closed captioning isn’t just for the hard-of-hearing anymore. According to Digiday, 85 percent of Facebook video is viewed without sound. That signals a trend of viewers who prefer to watch closed captioning, putting the heat on solutions providers to come up with compliant systems that are also accurate and speedy. With artificial intelligence, says IBM Watson Media senior offering manager David Kulczar, closed captioning can be enhanced to go beyond transcription, and automatically identify background audio descriptions. Continue reading NAB 2018: IBM Watson on Refining AI for Closed Captioning

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

Although using AI and machine learning tools in production may remain a lofty goal for some, such tools are already in use in some video workflows, from dailies through mastering. Moderated by Netflix coordinator, production technologies Kylee Peña, a panel discussion described the tools available and how they’re being used in real world applications. Google senior cloud solutions architect Adrian Graham described his company’s now-open sourced TensorFlow technology, and how it’s being used by the M&E industry. Continue reading NAB 2018: Machine Intelligence Toolsets in Video Workflows

Netflix chief content officer Ted Sarandos says the streaming giant will not be heading to the Cannes Film Festival in May. This is in response to the festival banning films from playing in competition if they have not had theatrical distribution in France. “Netflix could screen some of its upcoming movies out of competition,” reports Variety, “but Sarandos says that doesn’t make sense for the streaming service.” “We want our films to be on fair ground with every other filmmaker,” he noted. “There’s a risk in us going in this way and having our films and filmmakers treated disrespectfully at the festival.” Continue reading Netflix Is Not Planning to Compete at Cannes Fest Next Month

At NAB in Las Vegas, Pew Research Center research associate Mike Barthel looked at “tradition in transition,” or how television news is faring in an increasingly online digital environment. He pointed to a 2012 Pew Research article that predicted that, “in a changing news landscape, even television is vulnerable.” Yet, surprisingly, six years later, more people still get their news from local TV rather than the web. The gap continues to close, however, from 19 points in 2016 to a mere seven-point gap in 2017. Continue reading NAB 2018: Pew Examines Gap Between TV and Online News

GoPro just released a more affordable camera at a price point of $199 aimed at a younger audience and action-video newcomers. Simply called “Hero,” the camera looks just like other models in the Hero line and works with all of the same accessories, but it’s a simplified version. “While it doesn’t have all of the advanced features of the $399 Hero6 or the $299 Hero5, the new Hero does have many of them, making it an excellent budget choice for those eager to start playing with action cameras,” reports Wired.

Continue reading GoPro Launches $199 Hero Camera Targeting Younger Users

For a more cost-effective way to reach viewers, YouTube introduced a skippable option for ads called TrueView for Reach, priced on a cost-per-thousand impressions (CPM) basis. With the company’s standard TrueView ads — which Google recommends to be at least 12-seconds long — advertisers pay only if a viewer watches to the end or clicks on an element in the in-stream content. The new format works ideally with 10- to 15-second spots, and YouTube touts TrueView for Reach as helping advertisers reach a “broad set of customers” and achieve 95 percent viewability rates. Continue reading YouTube Debuts Cost Effective Ad Option: TrueView for Reach

Snapchat is making moves to become more conversational, more “sticky,” and to keep users engaged for longer periods of time, according to Variety. The social sharing company announced a new chat feature that allows up to 16 users to video chat through its app, and added mentions to its Snapchat Stories, allowing users to easily tag others (much like they would via Twitter). The chat feature will roll out across the globe this week and will come with filters and the ability to join by audio only as desired. Users can also reply via text messages.

Continue reading Snapchat Releasing New Tools: Group Video Chats, Mentions

Under pressure from lawmakers, regulators, and some of its two billion monthly active users to fight misinformation, Facebook is tweaking how information is presented on its News Feed. Users in the U.S. will now be able to easily see a news publisher’s Wikipedia page along with a given story and can see how frequently it’s been shared on the social network. Facebook is under renewed criticism following reports that Cambridge Analytica “improperly accessed data on millions of Facebook users,” reports The Wall Street Journal.

Continue reading Changes to Facebook News Feed Plan to Curb Misinformation

Several companies have offered drones that can, more or less, follow a target and avoid obstacles. But now a new company, Skydio, has introduced the $2,499 R1 drone that shows significant promise. The R1 doesn’t use GPS or wearable trackers for 3D vision tracking, yet is able to avoid obstacles from all angles at speed (about 25 miles per hour). The high-quality device, which Skydio describes as a “self-flying camera,” is also easy to use. The R1, via camera lenses that point up and down on a two-axis gimbal, also records 4K video. Continue reading Skydio R1 Drone Touts Advanced Visual Tracking, 4K Camera

ESPN+ is slated to launch on April 12th. ESPN’s new streaming service will cost $4.99 per month and will include “streaming access to live sports, original content, and on-demand programming delivered [via] a redesigned and personalized ESPN app, as well as ESPN.com,” reports TechCrunch. In August of last year, Disney made key announcements regarding plans for streaming video services: a Disney-branded platform slated for 2019, an ESPN-branded service for early 2018, and a majority stake in streaming tech company BAMTech, founded by MLB Advanced Media.

Continue reading ESPN Sets April 12 as Launch Date for New Streaming Service

Apple, Pandora and Amazon are among those ramping up efforts to differentiate their music services in order to win over subscribers and artists. Second to Spotify’s dominance is Apple Music, which has taken off after an initially bumpy start. Pandora is another major competitor, boasting 74.7 million active listeners of its free music stations, which operate much like traditional radio. SoundCloud reports that it reaches 175 million monthly listeners in more than 190 countries, and Google plans to combine its Google Play Music “All Access” on-demand streaming service with YouTube Red. Continue reading Tech Giants Compete in Pursuit of Music Streaming Audiences

Twitter has introduced “Timestamps,” a new feature making it easier to share specific moments within a live video. Previously, users could only share an entire live video, and if they wanted viewers alerted to a specific portion of it, the viewers would have to manually scroll through to get to it, a slow (depending on connection) and often cumbersome process. Now, in response to user behavior, the new feature allows you to share moments easily on your timeline, which could benefit professional content creators and regular users alike.

Continue reading Users Can Easily Share Live Video Moments With Timestamps