Hulu, which recently revealed that it has 28 million customer accounts, has provided additional details on its subscribers. The streaming video service offers an ad-free $11.99 per month tier, but the majority of its users pay $5.99 per month for the ad-supported plan. Hulu claims 82 million total viewers (2.9 viewers per account), of which 70 percent pay for the ad-supported plan. The company generated nearly $1.5 billion in ad revenue last year. Since advertising is vital to keeping its subscribers, Hulu strives to present ads via viewer-friendly models. Continue reading Majority of Hulu Subscribers Opt For the Ad-Supported Plan

By foreseeing how the Internet would dramatically change the retail business, Amazon became the digital behemoth it is today. Now the company has turned its sights to the entertainment industry, volatile due to technology changes, and is taking a deep dive into prestige films, online shows and virtual reality. Amazon recently became a major player in independent feature distribution by spending top price for films at Sundance and elsewhere. Now it’s debuted a streaming TV show and is forming a team to build a VR platform. Continue reading Amazon Pursues Indie Film, Streaming TV and Virtual Reality

YouTube this week announced a new feature that will soon allow its users to watch video content offline. Starting in November, Google’s YouTube mobile apps will enable users to download content for offline viewing within a 48-hour period following the downloads. While the new feature may be a win for video fans when they are not online, some industry execs speculate that the move will not have much of an impact on total viewing numbers or advertising dollars. Continue reading YouTube Mobile Apps Will Soon Add Offline Viewing Feature

VideoNuze suggests that post CES, an Apple TV is inevitable. “Apple’s television opportunity is not simply to one-up the competition’s stable of smart TVs, but to re-imagine the entire TV experience as an integral part of our lives,” notes the post. Apple needs to combine components that already exist in the smart TV sphere and then “create an unparalleled experience layer that allows users to do things heretofore unimaginable.” Continue reading The Stage Is Set For Apple To Enter The Television Market