Using Facebook Live for a year-end video chat, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg discussed fake news and the company’s identity. Although Zuckerberg has steadfastly held that Facebook is not a media company, he changed the message just a bit: “Facebook is a new kind of platform,” he clarified. “It’s not a traditional technology company, it’s not a traditional media company. You know, we build technology and we feel responsible for how it’s used.” Continue reading Zuckerberg Says Facebook ‘Not a Traditional Media Company’

To encourage users to publish videos on Facebook Live, Facebook is developing new filters, currently in prototype, that will help users create compelling looks for video. Video’s importance to Facebook — and, indeed, all social media platforms — is growing, expected to account for 71 percent of all Facebook mobile traffic by 2021. With the new filters, videos look as if Monet or Rembrandt painted them. The company reiterated it’s “not a media company” even as it grapples with issues that news organizations face. Continue reading Facebook Develops Video Filters, Retools Publishing Policies