Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

A recent eMarketer survey was conducted to analyze how American Internet users are viewing TV shows. Participants were also asked how they would feel about replacing their televisions with streaming services like Netflix or Hulu. A surprising 80 percent of users said that they would consider the option. The research firm estimates significant growth in the number of viewers consuming digital TV over the Internet within the next four years. Continue reading Increasing Number of Viewers Turning to Streaming TV