Content hubs are gaining traction with streaming platforms as a search and discovery tool, according to a new study by Horowitz Research, which notes eight in 10 consumers indicating they watch content from a collection or hub occasionally. Multicultural audiences are turning to using hub resources in significant numbers, with African American streamers engaging at the 80 percent rate, and Asian viewers at 65 percent. The number trends higher — at 77 percent — among less acculturated Asian streamers. Among Latinx streamers, nearly 59 percent say they’ve turned to Latinx content collections, with less acculturated doing so at higher rates (78 percent). Continue reading Study: Streaming Viewers Are Interested in Hubs for Discovery

While the FIFA World Cup continues to break viewing records around the globe, a new record was set during Germany’s stunning 7-1 victory over Brazil in the semifinals. The match marked the most Twitter activity around a single sports event ever, easily surpassing this year’s Super Bowl. At 24.9 million tweets, February’s Super Bowl between the Seahawks and the Broncos set the previous Twitter record, while Tuesday night’s World Cup semifinal generated 35.6 million tweets during the match. Continue reading FIFA World Cup Sets TV Viewing and Social Media Records

According to a study from Ooyala, mobile devices are increasingly playing a major role in the consumption of online video. The research indicates that during the first quarter of this year, smartphones and tablets were responsible for 21 percent of all online video-plays worldwide, up from 9 percent in 2013 and a mere 3.4 percent two years ago. Considering that mobile and tablet video viewership is up 532 percent since 2012, the data should be of particular interest to broadcasters. Continue reading Attention Broadcasters: Mobile Video Viewing is on the Rise

The Fox Now video app allows users to watch recent episodes of Fox series the day after they air. In a new update to its version for Apple devices, Fox has added a feature that suggests shows to the user based on preferences and viewing history. The upgraded user interface, which is based on the iOS 7 design, intends to keep fans watching more video by providing useful recommendations. Fox Now also features expanded TV Everywhere access with more current and past programming. Continue reading Fox Now Video App Offers Personalized Recommendations

ScreenHits, an online marketplace for international buyers of film and television content, plans to launch a free service for consumers that will feature TV pilots that have not been picked up. The approach aims to introduce a new source of revenue for producers and studios. The Pilot Showcase service is scheduled to go live with 50 pilots on July 1. The pilots will be made available with advertising, and viewers can pre-order any shows that get greenlit as full series.   Continue reading ScreenHits to Launch Free Website for Showcasing TV Pilots

TV and film measurement service Rentrak recently released its latest “State of VOD” report, which found that free video-on-demand viewing of prime time broadcast television programming increased 24 percent over the same period last year. The Rentrak report also found that 66 percent of prime time program viewing occurred after the third day of original broadcasts, suggesting that there is increased opportunity to generate additional advertising dollars for VOD. Continue reading Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe

BitTorrent Live was launched for the desktop in beta last year, offering a free peer-to-peer solution for broadcasting and streaming live video, as opposed to using a single company’s servers to record video and share with viewers. Now BitTorrent says users will be able to stream live video via smartphones with a mobile app it plans to launch later this year. However, the company has yet to reveal specific platforms or whether it will allow for broadcasting, merely viewing, or both. Continue reading BitTorrent Live Plans to Go Mobile with Video Streaming App

Twitch, the live streaming service and popular community for gamers, recently announced that it reached 45 million unique viewers per month in 2013, up from 20 million the previous year. Twitch also noted in its year-end report that its viewing minutes doubled last year to 12 billion per month. Since its debut in 2011, Twitch has become the go-to streaming platform online for casual and pro gamers, thanks in part to the rising popularity of eSports titles. Continue reading Gaming Community Twitch More Than Doubles Audience Size

To leverage the growing trend of binge-viewing and promote its DVR services, TiVo sponsored an attempt by three men to break the world record for continuous TV watching. Las Vegas residents Chris Laughlin, Dan Jordan and Spencer Larson watched 87 straight hours of television through TiVo’s new Roamio DVR in a marathon viewing session at the company’s CES booth last week. The previous record was set by two Californians who watched more than 86 hours worth of “The Simpsons” in 2012. Continue reading CES: TV Binge Viewers Set New World Record at TiVo Booth

BBC’s iPlayer streaming service shows that Britain’s TV viewers have different consumption habits than Netflix customers here in the U.S. The iPlayer service, which offers live and on-demand shows for viewing, indicates viewership habits that reflect traditional TV viewing, with varying peak times. The majority of BBC’s viewers still watch traditional television, but the definition of “prime time” changes along with the shift to streaming. Continue reading BBC iPlayer Peak Times Vary Between TV and Mobile Viewers

Netflix and DreamWorks Animation are teaming to offer the streaming service’s latest push into original programming. Netflix will release “Turbo: F.A.S.T.” on December 24, a 26-episode 2D animated series based on DreamWorks’ feature film “Turbo,” about racing snails. The series is the first step in a deal that plans to offer 300 hours of programming via the service. Netflix says it exclusively streams 30 children’s series today, each generating more than 2 million viewers. Continue reading Netflix-DreamWorks Deal Delivers Original Kids’ Programming

Nielsen confirmed this week that starting in 2014, television ratings and viewership consumed on digital devices will be measurable. The company is currently working on the software developer kit for its clients to make that possible. The move marks a significant change considering that more people are now consuming media on digital devices than they are on traditional TV, and that segment of viewers has been sorely missing in rating calculations. Continue reading Nielsen to Include Mobile Viewing in Its Television Ratings

Pay TV operators such as Comcast and Verizon FiOS are expanding their on-demand TV services. This is in response to Netflix, through which many users “binge” on a full season of programming in one viewing. Cable operators and media content companies differ on where they should distribute their on-demand content and are cautiously moving forward. A concern for many is the pricing structure if cable companies offer expanded on-demand services. Continue reading Cable Operators Expand On-Demand to Compete With Netflix

According to a recent Nielsen survey, an increasing number of American consumers are turning to Internet-based streaming video services. The research indicates that 38 percent of those surveyed use Netflix, 18 percent use Hulu and 13 percent use Amazon Instant Video. These numbers all represent increases over the previous year. Additionally, binge-viewing is on the rise, with 88 percent of Netflix users and 70 percent of Hulu Plus users saying they watched three or more episodes of a TV show in a single day. Continue reading Nielsen Study: More Viewers are Accessing Streaming Services