Ericsson has published its latest consumer insight summary report, “TV and Media: Identifying the Needs of Tomorrow’s Video Consumers.” The ConsumerLab surveyed more than 17,000 people worldwide and, not surprisingly, learned that an increasing number of viewers are turning to mobile devices for TV and video. The report suggests that service providers have an opportunity to create new aggregate services that will help alleviate the complexity for users that has resulted from abundance of choice. Continue reading New Ericsson Report Examines Consumer Video and TV Habits

The experience of watching most online videos has so far been as passive as watching TV. However, several startups are developing new ways of creating interactive videos. These videos give the viewer the ability to select questions for an interview, change the course of a music video, or engage socially with video content. Some also provide content creators with a range of tools to embed websites and layer other content straight into the video. Continue reading Watching Online Video Becoming an Interactive Experience

Ratings company Nielsen announced this week it will expand its definition of television with a new comprehensive plan to measure video viewing across multiple platforms including broadband, Xbox and iPads. The decision to reach beyond traditional television viewing comes from the What Nielsen Measures Committee, a group comprised of members representing TV and cable networks, local TV stations, ad agencies and several big brand advertisers. Continue reading Nielsen to Redefine TV Ratings by Measuring New Platforms