TikTok feted brands and agencies with its premiere TikTok World event. The virtual presentation introduced new features designed to help advertisers become adept at leveraging TikTok’s creators, content and community. Despite its sizzle and viewership, TikTok lags behind other social media companies in terms of ad revenue. TikTok began accepting ads about a year ago and generates roughly $1.3 billion annually in U.S. ad sales. Compare that to the $5.5 billion Statista predicts for YouTube this year, or eMarketer’s $48 billion assessment for Facebook and Instagram, $2.6 billion for LinkedIn and $2.2 billion for Twitter. Continue reading TikTok Introduces New Strategies, Tools to Attract Advertisers

San Francisco-based Revl, which uses artificial intelligence to power its video-stitching Revl X platform, raised $5.2 million in a Series A round led by Nimble Ventures and joined by Tuesday Capital, Silicon Valley Data Capital and Luma Pictures. Meanwhile, Vimeo introduced Vimeo Create, its short-form video editing platform aimed at social media. The new service was built out from Vimeo’s acquisition last year of Magisto for a reported $200 million. Backed by Qualcomm, Magisto also relies on AI for stitching videos together. Continue reading Revl Raises VC Funds, Vimeo Introduces Magisto Video Editor