A growing number of YouTube stars — who are often more popular among teens than mainstream celebs such as Seth Rogen and Jennifer Lawrence — are making their way to Hollywood. By the end of 2015, at least a dozen movies featuring Internet celebrities will be released online and in a handful of theaters. Whether or not this transition works will have its first test in mid-July when “Smosh: The Movie,” “Bad Night” and “The Chosen” — three movies featuring popular YouTube personalities — are released. Continue reading YouTube Stars Learn How It’s Done in Hollywood Productions

Twitter announced that CEO Dick Costolo plans to leave the company at the end of the month. Co-founder and former CEO Jack Dorsey will serve as interim CEO starting July 1 until a successor is found. Twitter shares jumped eight percent following the announcement. Since the company went public in 2013, Twitter has experienced numerous challenges, including an effective means of attracting new users and developing revenue streams based on advertising. Some are speculating that Twitter is ripe for acquisition, with Google listed as one of the interested parties. Continue reading Besieged Twitter CEO Dick Costolo to Step Down This Month

Twitter unveiled its new Curator media tool this week designed to make more tweets available to a larger audience outside of its own site — and ideally build upon its base of 288 million users that log in at least once a month. The tool will help media organizations locate tweets and Vine videos that can be posted with stories and broadcasts. Publishers regularly create and share compelling content related to live events and breaking news. Twitter aims to leverage these publishers to help address its slowing user growth rate. Continue reading Curator Tool Will Help Media Publishers Share Tweets and Vines

We recently reported that Life on Air’s new iOS app Meerkat was attracting a large number of Twitter users interested in broadcasting live, temporary video. Twitter has since restricted Meerkat from using some of its tools, including the ability to pull info about a user’s follower base (important to Meerkat users for locating their existing friends). Speaking at South By Southwest in Austin over the weekend, Life on Air CEO Ben Rubin said Twitter’s move has motivated him to speed up the development of new features for Meerkat. Continue reading Meerkat Planning New Features After Restrictions by Twitter

Disappointed with the direction of his video startup Yevvo, Ben Rubin replaced it with a simplified iOS app for sharing live video via Twitter. Launched in February, Meerkat grabbed 28,000 users in its first week. In less than two weeks, that number had surpassed 100,000. Now the app is being used for everything from office tours and church services to skateboard videos and live event coverage. Meerkat, which reportedly took Rubin a mere eight weeks to build, has become a social sensation and the latest in the push for ephemeral apps. Continue reading Meerkat App on Twitter: Disappearing Videos a New Sensation

Fusion, a cable channel aimed at millennials, is relaunching its website to re-imagine its brand and the field of digital journalism. The site will now feature six sections led by some star hires, including alums from The Atlantic, Daily Beast, and Jezebel. ABC and Univision, the two corporate parents of the operation, will use the site as an “innovation lab” to experiment with coverage that interests the coveted millennial demographic, such as more stories that focus on inclusiveness and social justice. Continue reading Fusion’s New Site Plans to Experiment with Digital Journalism

IK Multimedia is shipping its $100 iRig Mic Field — a tiny stereo condenser field microphone that faces two ways. The company says it is the first such ultra-compact solution for field recording on the iPhone, iPad or iPod touch. The iRig Mic Field is an easy way to record high quality interviews or video. It features a rotatable enclosure that works in landscape or portrait mode, especially useful for video with Lightning connector equipped devices. Additionally, the iRig Recorder app is available on the iTunes Store. Continue reading IK Multimedia Showcases iRig Mic Field for Audio and Video

San Francisco-based startup Fyusion released a new version of its Fyuse app this week that allows users to record 3D “surround view” photospheres. Users press record and move their phone for a few seconds. Fyuse then renders the images on the device and offers the result for sharing on its platform. The app, available for iOS and Android, is designed to augment everything from selfies to fashion shows, but may also prove successful as a compelling way to bring user-generated content to mobile VR. Continue reading App Creates 3D Photospheres, New Potential for Mobile VR

Twitter recently announced that it would launch several new features within the coming months designed to improve functionality and increase usage by loyal and casual Twitter users alike. The company plans to improve its private messaging function by the end of this year. The ability to shoot and upload videos, a display to show top tweets that users missed, and other helpful new features are expected to roll out next year. Twitter’s shares rose sharply following the announcements. Continue reading Twitter Reassures Investors with Plans for Upcoming Features

Dataminr is a software tool that can find patterns in the millions of tweets posted every day to help news organizations spot leads for breaking news. CNN, BBC, and Gannett had already been testing Dataminr before the software was officially released on Tuesday. The new “Dataminr for News” includes a new mobile app, which will send alerts to notify journalists of developing stories. Dataminr is one of several technologies that media companies are using to mine social media. Continue reading New Software Can Detect Breaking News Leads on Social Media

More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities