As global streaming leader Netflix retools its business model to accommodate a less expensive, ad-supported subscription tier, the industry is turning its attention to FAST service (free ad-supported streaming television). It’s part of the process of accommodating linear television for the streaming age. Pluto TV, a division of Paramount Global, managed to hit the $1 billion revenue mark last year without any paying subscribers and tallied over 64 million monthly active users as of December 2021. Not too shabby for a service that was not taken very seriously when it launched on April Fool’s Day 2014. Continue reading Paramount’s Pluto TV FAST Success a Streaming Case Study

Having risen to the position of world’s largest television network largely on the strength of its ad-free programming, there are now predictions that Netflix will over the next few years begin streaming advertisements. Fueled by a perceived softening in tone toward commercials by Netflix CFO Spencer Neumann at a recent investor conference, an analyst at the Variety Intelligence Platform’s “Future of Content” event at SXSW told festival attendees the change would come due to competition from so-called FAST channels — “free ad-supported streaming television.” Continue reading Hot Topics at SXSW: NFTs and a Possibility of Ads on Netflix

During this month’s HPA Tech Retreat, Variety Intelligence Platform (VIP) president and chief media analyst Andrew Wallenstein presented “The Third Wave,” the second VIP report on COVID-19’s impact on the media and entertainment business. “The Third Wave” analyzed the consumption habits of 23-to-49-year-old viewers, relying on data collected by VIP and the Trailer Park Group. “Perhaps it’s no surprise,” said Wallenstein, “that every available form of media and entertainment saw increases during the pandemic … but the biggest winner was streaming.” Continue reading HPA Tech Retreat: Variety Intelligence Analyzes M&E Industry

The COVID-19 pandemic is speeding up the ongoing trend of cord-cutting, according to industry experts. The major reason that consumers still hold on to pay-TV subscriptions is to watch live sports. Now, with all professional and college sports events on hold, that reason has disappeared. Additional reasons to cut the cord are high unemployment and an increasing number of free streaming options for entertainment. Cable, virtual cable and satellite TV companies have posted significant losses at the end of the last quarter. Continue reading Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

The partnership to allow musicians to sell directly to Spotify users through BandPage has gone live. BandPage, a platform that allows artists to easily promote themselves and make money online, will enable exclusive offers from the artists directly to the fans. The offers will transcend typical merchandise and instead include secret shows, meet-and-greets, soundcheck parties and more. The service went live on Wednesday, and offers are already available to the public. Continue reading Spotify and BandPage Enable Direct Artist-Fan Engagement

Vimeo reintroduced its Vimeo PRO service this week, with several major upgrades including up to 1TB of storage and unlimited HD plays. The service is targeting professional film and video makers, offering new options at the same subscription rate it unveiled when the service was first introduced two years ago. Vimeo also announced its VIP customer service plan, FTP support and Vimeo On Demand feature for monetizing video content. Continue reading Vimeo PRO: Same Cost, More Storage and Unlimited HD Plays

Google previously announced that Austin, Texas would join the Kansas City area in receiving its ultra-fast Google Fiber service. Now, AT&T says it will also offer gigabit fiber Internet in Austin, beginning in December. The company’s AT&T U-verse with GigaPower will initially provide 300 Mbps speeds, with an upgrade to a full 1 gigabit connection next year. In related news, Japanese carrier NTT DoCoMo aims to offer 5G wireless by 2020 with “1000 times the capacity and 100 times the speed as the current network.” Continue reading AT&T to Take On Google with Super-Speed Internet in Texas

Twitter currently dominates the world of “public” sharing, with numerous celebrities and public figures utilizing the service to interact with fans. Facebook hopes to compete with Twitter in this arena, and is creating an app that would allow celebrities to more readily engage in conversation with their fans from a mobile device. The VIP app, currently being tested by a small group of partners, could help make the relationship between celebrities and their fans more intimate and immediate. Continue reading Facebook Testing New VIP App in Attempt to Take On Twitter