Rock group KISS concluded the last show of its “End of the Road” farewell tour as digital avatars who performed the encore tune “God Gave Rock and Roll to You” to mark the “withdrawal of the flesh and blood group” and usher the band into an era of virtual touring. The KISS avatars were created by Industrial Light & Magic and facilitated through a partnership with Pophouse Entertainment, a Swedish company known for music and entertainment brand extensions as well as a lead investor and production partner for the ABBA Voyage virtual concert residency. Pophouse says the KISS avatars will perform for fans “for decades to come.” Continue reading KISS to Go Fully Virtual with Avatars from ILM and Pophouse

Watch brand Diesel continues its exploration of Web3 and the metaverse with its new Vert line, a collaboration with Fossil dropping November 2. The “narrative-driven brand experience” for Vert centers on a game-like digital adventure called “the Vert Metamorph Experience” that that can be explored online and instore through November 17. The Metamorph virtual world is inspired by Vert design details resulting in an environment both organic and futuristic. There, visitors will try to advance through challenges as an NFT-minted “A:VERT:AR” trying to reactivate time in land where it has stopped. Continue reading Diesel Vert Watch Debut Powered by Web3 Promo with NFTs

On February 2, electronic dance producer Marshmello performed a 10-minute concert — as a digital avatar — to gamers playing the popular game “Fortnite.” The runaway success of this unusual mix highlights how games can not only gather millions of players, but also become a stage for a variety of entertainment. Marshmello’s representatives stated that the concert “attracted millions of viewers.” In June, Marshmello participated in an Epic Games’ “Fortnite” tournament, teamed with Tyler “Ninja” Blevins, a celebrity gamer. Continue reading Electronic Dance DJ Marshmello Performs ‘Fortnite’ Concert