Linden Lab, which innovated the virtual world Second Life in 2003, is entering virtual reality with Project Sansar. The company has been working behind the scenes to build virtual worlds for Oculus Rift and other VR headsets, and relies on its experience with Second Life to inform Project Sansar. Second Life is user-centric, allowing players to create and explore virtual landscapes of their own making. Project Sansar, on the other hand, allows brands to build VR worlds and link to them from websites or third-party apps. Continue reading Second Life’s Linden Lab Debuts New Virtual Reality Project

Twitter and Facebook users will soon be able to do their online shopping directly from the social networks. The two companies are investing in e-commerce in an effort to keep users on their apps and sites. Twitter acquired CardSpring, a mobile payments infrastructure company, which will allow users to load coupons and discounts to a credit card. Facebook is also testing a new buy button that will open a dialog box to make purchases from Facebook posts. Continue reading Twitter and Facebook Are Expanding Into Online Purchasing