Dreamscape Immersive has raised $11 million to push forward its goal of opening a VR storefront at a Los Angeles shopping center. Investors include director Steven Spielberg, three Hollywood studios (Warner Bros., 21st Century Fox and Metro-Goldwyn-Mayer), IMAX, venture capital firm Bold Capital Partners and mall chain Westfield Corp. Dreamscape co-chairman and former DreamWorks motion picture chief exec Walter Parkes says the VR content will include original experiences and others tied to movies. Continue reading Dreamscape Raises $11 Million to Fund Retail VR Experiences

With several consumer virtual reality headsets expected to hit the market this year, studios are scrambling to develop compelling VR content designed for the new devices. Virtual Reality Co. is a firm started by Hollywood players that has been working with notable filmmakers such as Steven Spielberg and Ridley Scott to bring their cinematic skills to the VR space. These directors are eager to explore the new format, but are weary of the pitfalls that plagued 3D technology. Continue reading Hollywood Veterans Team Up for New Virtual Reality Projects