The recently launched HTC Vive Pro 2 VR headset offers a sharp 5K 120Hz desktop virtual reality experience. Priced at $1,399 for the entire package — and $799 for the headset alone (for those who invested previously in the Vive Pro or Valve Index) — the Vive Pro 2 retains the same design as the 2018 model and relies on older controllers but offers a wide range of attractive features for gamers. The 2,448 x 2,448 pixels per eye is a dramatic improvement over the previous Pro’s 1,440 x 1,600 pixels, which also offered a slower 90Hz refresh rate. Its LCDs also have RGB sub-pixels for increased sharpness. Continue reading HTC Vive Pro 2: 5K 120Hz VR for Enterprise, Serious Gamers

As part of its plan to expand into gaming, video streamer Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as its vice president of game development. At Facebook, Verdu worked with developers to bring virtual reality games and other content to Oculus headsets. At Netflix, Verdu will report to chief operating officer Greg Peters and is mandated with bringing video games to the Netflix platform within the next year. Sources said that Netflix does not plan on charging subscribers extra for gaming content. Continue reading New Netflix Hire Signals the Service’s Push into Video Games

At the Cannes Film Festival’s XR program, VeeR co-founder Jingshu Chen delivered a keynote on monetization of virtual reality, in which she referred to Gartner’s well-known Hype Cycle for Emerging Technologies. She pointed out that Facebook’s 2014 acquisition of Oculus sparked the “peak of inflated expectations,” followed by a downhill path to the “trough of disillusionment” beginning in 2017, when headset sales slumped and some VR companies pulled back. Now, she said, we could be on the upward “slope of enlightenment.” Continue reading Cinematic and Narrative Virtual Reality Tech Moving Forward

On July 1, experiential entertainment company Illuminarium Experiences will open its first location in Atlanta, Georgia, offering “Wild,” a virtual safari shot by RadicalMedia. The company’s immersive entertainment is intended to offer a kind of virtual reality — but without the clunky headsets. Instead, visitors walk through exhibits with 4K video on giant screens, spatial sound systems, haptic flooring and other interactive features including scent. Tickets for “Wild,” at $35, give the visitor an hour to walk through an 8,000-square-foot room. Continue reading Illuminarium to Launch ‘Wild’ Immersive Experience in Atlanta

Baylor University’s Film & Digital Media Department just introduced a proposed multi-primary color system, dubbed 6P Color. Led by professors Corey Carbonara and Michael Korpi, the core team also includes cinematographer Steven Poster, ASC; Gary Mandle, Jim DeFilippis, Gary Feather and Dr. Mitch Bogdanowicz. On June 3, the team made their case — via streaming platform SMPTE+ — on why the standard RGB three-color triangle would benefit by the addition of new primaries. Baylor University also has a business plan for making the idea a reality. Continue reading Baylor University 6P Color Project Reveals Business Strategy

Video game competitions played before live and online audiences, known as eSports, has become a booming market, and 5G is poised to ramp up its popularity. Among Big Tech companies, Intel and Ericsson stated that 5G will increase the realism of game imagery and action and potentially allow more players from different venues to compete in a single event. Virtual reality games will also benefit from 5G’s dramatically increased speeds and will permit lighter form-factors than today’s bulky backpacks stuffed with computers. Continue reading Esports and VR Games Expected to Benefit from 5G Speeds

OpenAI unveiled a $100 million OpenAI Startup Fund to fund early-stage companies pursuing ways that AI can have a “transformative” impact on healthcare, education, climate change and other fields. OpenAI chief executive Sam Altman said the Fund will make “big, early bets” on no more than 10 such companies. OpenAI, with funding from Microsoft and others, will manage the Fund. Selected projects will get “early access” to future OpenAI systems, support from OpenAI’s team and credits for Microsoft Azure. Continue reading OpenAI and Microsoft Introduce $100 Million AI Startup Fund

Disney executives met virtually with USC students on April 7 for the fourth installment in ETC@USC’s Spring 2021 Executive Coffee with… series. Mark Mine, director of the Technology Innovation Group at The Walt Disney Studios, along with his Disney colleague Daniel Baker, senior producer of technology innovation – interactive experiences, engaged a group of nine USC students in a one-hour discussion on “The Future of Immersive Media Storytelling.” They discussed the “aura” of effective immersive media, the balance between game elements and narrative elements, the use of light and shadow for user interface and user experience design, and the importance of navigation. Continue reading ETC Executive Coffee: Disney on Immersive Media Storytelling

At ViveCon 2021, HTC debuted two new Vive virtual reality headsets, the HTC Vive Pro 2, which connects to the PC, and the standalone HTC Vive Focus 3. The company, which teamed with Valve to make its first Vive headset in 2015, has seen the VR business explode in numerous markets served by its Vive Pro and Vive Focus, aimed at enterprise markets and debuting in 2018.  The new headsets feature 5K resolution, a 120-degree field of view and RGB sub-pixels. The Vive Pro 2 will go on sale June 4 and Vive Focus 3 on June 27. Continue reading HTC Vive Targeting Enterprise Market with New VR Headsets

To kick off ETC@USC’s five-part Spring 2021 Executive Coffee with… series, Serhad Doken, executive, innovation and product realization at Verizon, led a Zoom discussion on March 15. “Expectations for the Future of Entertainment and UI/UX design” was the framing question for a wide-ranging discussion. Six students from USC’s School of Cinematic Arts, Viterbi School of Engineering, and the Iovine and Young Academy participated. Topics included user experience expectations, VR and 5G, “gaming” the algorithm, recommendations versus serendipity, artists earning a living, and what experiences have yet to be adopted. Continue reading ETC Executive Coffee: Verizon on the Future of Entertainment

Apple’s last fiscal quarter brought in a profit of $23.6 billion, with analysts predicting the year’s total profit will exceed $70 billion, almost one-third more than last year. Revenue also surpassed Wall Street estimates, up 54 percent to $89.6 billion. Apple announced a 7 percent increase to its cash dividend to 22 cents per share; the board authorized an increase of $90 billion to an existing share-repurchase program. Strong consumer demand for the iPhone 12, Mac computers and iPads is responsible for the results. Continue reading Hardware Demand Results in a Successful Quarter for Apple

OpenAI’s GPT-3, the much-noted AI text generator, is now being used in 300+ apps by “tens of thousands” of developers and generating 4.5 billion words per day. Meanwhile, a collective of researchers, EleutherAI is building transformer-based language models with plans to offer an open source, GPT-3-sized model to the public for free. The non-profit OpenAI has an exclusivity deal with Microsoft that gives the tech giant unique access to GPT-3’s underlying code. But OpenAI has made access to its general API available to all comers, who then build services on top of it. Continue reading OpenAI and EleutherAI Foster Open-Source Text Generators

The Consumer Technology Association (CTA) set “the global stage for innovation” in an all-digital format when CES 2021 opened its four-day run in January. The annual confab shaped up less as a showcase for breakthrough future technology and more as a bellwether for a world massively altered by the COVID-19 pandemic. This year, instead of key product trends to define our media and entertainment industry focus, the ETC@USC team emphasized four dynamics to drive much of the discussion: Adaptation, Change, Snapback and Opportunity. For an examination of these themes, ETC’s CES report is now available online. Continue reading ETC Publishes its Perspective on Consumer Electronics Show

Microsoft Mesh is a new mixed-reality platform powered by Azure that enables people in different locations to meet and collaborate as digital representations of themselves in holographic experiences across a variety of devices. To demonstrate the shared experience, Microsoft technical fellow Alex Kipman appeared at the company’s Ignite digital conference this week via holoportation, and was joined by Cirque du Soleil co-founder Guy Laliberté, filmmaker James Cameron and Niantic CEO John Hanke to discuss related initiatives. Microsoft announced two apps built on the platform — a preview version for HoloLens 2 and a new Mesh-enabled version of AltspaceVR. Continue reading Microsoft Mesh Aims to Bring VR/AR Devices, Users Together

According to sources, Facebook is developing an audio chat product to compete with Clubhouse, a social networking app that has gained popularity with young people who gather and chat about various topics. Facebook chief executive Mark Zuckerberg, reportedly interested in audio products, has appeared on Clubhouse to chat about augmented reality and virtual reality. Facebook is also known for cloning popular products. Facebook’s audio product is, added the sources, in an early stage of development. Continue reading Facebook Developing a Product to Rival Chat App Clubhouse