With the COVID-19 pandemic, use of Zoom and other platforms enabling remote collaboration has skyrocketed. Now, Spatial Systems, a holographic platform for augmented reality and virtual reality, debuted an AR app for iOS and Android that can run on nearly any current generation mobile device. Pricey AR and VR headsets have remained out of reach for many, but there are billions of smartphones enabled for augmented reality on the market. Spatial relied on ARKit and ARCore for iOS and Android to achieve its AR and VR capabilities. Continue reading Spatial Intros Augmented Reality Platform for Mobile Devices

In the final Fall 2020 installment of ETC@USC’s Executive Coffee with… series on November 12, Dolby Laboratories proposed two discussion topics: 1) Virtual and augmented reality; what are they good for, and what concerns you about them? And 2) Privacy, security and controlling your own data. Richard Doherty, senior director of technology strategy, Office of the CTO at Dolby Labs led a group of 14 Dolby employees in a discussion with seven USC students studying cinema, engineering, music, communication and business. Continue reading ETC Executive Coffee: USC Students Meet with Dolby Execs

During ETC@USC’s second Executive Coffee with… installment, executives from Universal Pictures discussed trends in consumer behavior. “What’s the future of entertainment; in your hands, on a wall, and in the world around you?” was the topic of Universal’s first of two sessions with USC students. The September 29 session was hosted by CTO Michael Wise, along with VP of technology partnerships & innovation Greg Reed and media technology manager Lindsey Townley. Twelve students from USC’s School of Cinematic Arts plus four students from other USC schools took part. Continue reading ETC Executive Coffee: Universal Execs on Consumer Behavior

To kick off ETC@USC’s eight-part Executive Coffee with… series, Verizon’s Albert Lao led a Zoom discussion on September 23. “How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was the framing question for a wide-ranging discussion. Three students each from the cinema school and the engineering school, plus two students from the business school participated. Lao set up the discussion by showing a brief video explaining 5G and edge computing, and describing how they would impact entertainment creation, distribution and analytics. Continue reading ETC Executive Coffee: A Discussion with Verizon’s Albert Lao

Finland-based Varjo debuted its third generation XR/VR headsets, the XR-3 and VR-3, respectively, which still target enterprises rather than consumers. The  company’s chief marketing officer Jussi Mäkinen stated that this version doubles its so-called human-eye resolution from the previous model and cuts the price in half. The Varjo XR-3 is priced at $5,495, with the Varjo subscription starting at $1,495 for the year. The Varjo VR-3 costs $3,195 with a one-year subscription starting at $795. Continue reading Varjo Debuts High Resolution XR/VR Headsets for Enterprise

Seventy-five percent of the market for new television displays is for 4K. While the 1080p format loses ground, 8K sales are growing, expected to be the No. 2 most popular TV display format within the next few years. The 8K resolution format is gaining popularity due to its ability to display complex video game graphics and enable glasses-free 3D and volumetric images integrated with UHD. As the format continues its growth, 8K will depend on upconverting existing 4K content; its integration into NextGen TV (ATSC 3.0) is still ongoing. Continue reading CTA, Experts Predict Factors Impacting 8K Display Adoption

The ongoing coronavirus pandemic has changed the holiday season in ways big and small. Macy’s Thanksgiving Day Parade is still on, but without spectators, just a sign of the times for the merchant evolving to a primary digital presence. Last month, two Macy’s stores, in Delaware and Colorado, became fulfillment centers rather than places to shop. Other retailers, among them Ralph Lauren, Gap and Clarins Group, are opening virtual stores that create a consumer experience; some are slated to stay online for months after Christmas. Continue reading This Holiday Season to Feature Virtual Shopping Experiences

ILMxLAB’s virtual experience, “Star Wars: Tales from the Galaxy’s Edge,” launches today in the Oculus Quest store for $25. Critical buzz is that it is levels above ILMxLAB’s previous VR series, “Vader Immortal,” a classic story in three episodes. The new VR experience excels at immersing the user in the Star Wars universe with the freedom to play and interact in a multitude of ways and have numerous exciting experiences, including chatting with bartender Seezelslak, played by Bobby Moynihan. former cast member of “Saturday Night Live.” Continue reading ILMxLAB Debuts New Star Wars Experience for Oculus Quest

Apple, Facebook and Google are among the Big Tech companies that are hiring technologists behind Hollywood movies like “Avatar” and “Rogue One: A Star Wars Story.” All three companies are developing headsets or glasses for AR/VR or so-called extended reality, and the most cutting-edge Hollywood visual effects create needed photoreal computer-generated characters and landscapes. VFX veteran Paul Debevec, now a professor at the University of Southern California, was recruited by Google four-and-a-half years ago. Continue reading Hollywood VFX Experts Gravitate to AR/VR Jobs in Big Tech

Sony introduced its Spatial Reality Display aimed at professional users in the content creation industry and potential future applications for consumers. The display looks like an ordinary computer monitor but is fixed on a 45-degree recline with a triangular frame and combines a 15.6-inch screen with micro optical lens coating and an eye-tracking camera. The display offers 4K resolution, with the pixels split into two 2K arrays for left and right eyes. It also offers 3D images without glasses. Continue reading Sony Debuts Its Spatial Reality Display with Glasses-Free 3D

In his keynote address at the GPU Technology Conference (GTC), Nvidia CEO Jensen Huang stated that the company shipped more than one billion GPUs and its CUDA software development kit had six million downloads thus far in 2020. He revealed 80 new SDKs and 1,800 GPU-accelerated applications are available. The company also unveiled its BlueField-2, a powerful data center services accelerator. GTC was expected to draw 30,000 global attendees this week for more than 1,000 sessions and coincides with the Arm DevSummit, which features a chat between Huang and Arm chief executive Simon Segars. Continue reading BlueField-2: Nvidia Debuts Data Center Services Accelerator

Facebook released Oculus Quest 2, a customizable VR headset priced at $299 — $100 less than its predecessor. Improved hardware includes a fast-switching LCDs with 1832×1920 resolution per eye and 50 percent more pixels than the first version. Although it doesn’t have the same black levels as the original Quest’s OLED screens, it offers support for an (eventual) 90Hz refresh rate; Quest 2 launches with a 72Hz refresh rate. In partnership with Ray-Ban, Facebook also plans to debut a pair of smartglasses in 2021. Continue reading Facebook Debuts Oculus Quest 2, Readies New Smartglasses

Punchdrunk, the British theater company that produced “Sleep No More,” and Niantic, developer of popular mobile games “Pokémon Go” and “Harry Potter: Wizards Unite,” are teaming up to collaborate on several projects. In “Sleep No More” — an immersive but not interactive show — audience members walked through rooms at their own pace, with actors performing hour-long loops. Punchdrunk already produced a virtual reality project for Samsung Gear VR and a mobile game with Silverpoint. The two companies haven’t released details on their first project. Continue reading Niantic and Punchdrunk Partner to Develop New AR Projects

Facebook just revealed a holographic optical architecture for a future VR headset that will be both thinner and lighter, replacing the current bulkier glasses and headsets. The technology, described in “Holographic Optics for Thin and Lightweight Virtual Reality,” a Siggraph 2020 research paper, uses a “pancake optics” design that combines layers of holographic film with a laser projection system and directional backlights. The results can be either flat imagery or volumetric holograms. Continue reading Facebook Unveils Three Prototype Holographic VR Headsets

ETC continues its Executive Spotlight series, in which we interview leaders from our member companies about how they are adapting operations during the COVID-19 pandemic, with a fascinating discussion with Albert Lao of the Verizon Business Group. As the Americas leader of Verizon’s Global Presales Organization, Lao leads tech strategy, solution architecture, CPE design, pre-sales engineering and more with Verizon’s enterprise customers. We sat down with Lao who described his company’s plans for continued growth during the pandemic and after; addressing collaboration tools, security and troubleshooting remotely; and new ways to support customers as well as first responders and healthcare workers. Continue reading Executive Spotlight: A Talk with Albert Lao of Verizon Business