UTA chief innovation officer Brent Weinstein convened technology and entertainment honchos to parse out 5G’s impact on a range of M&E applications. Intel senior vice president/general manager of the network platforms group Sandra Rivera opined that, “it’s never too early to be on the forefront of innovation.” “The work we did on 4G created the environment that drew in investment and services from Airbnb to Netflix and Uber,” she said. “We’re not quite at 5G, but the excitement is attracting the entrepreneurs and engineers.” Continue reading CES Panel: Envisioning Entertainment in the 5G Ecosystem

During the AR/VR Think Tank panel and subsequent panels on gaming and LBE (Location-Based Entertainment) at CES this week, representatives of production and tool companies put the current state of the medium in a broader context. We are past the initial “everything should be shot in 360” stage, and are now asking, “what are you trying to say?” Ultimately the experience must be purpose-driven. Game developer Don Daglow noted that killer apps usually happen by accident when someone’s passion taps into an unrecognized mass market demand. He noted that VisiCalc was a killer app for the PC, for example. Continue reading Highlights From the AR/VR Think Tank Sessions at CES 2019

Beneficial Vision smart contact lenses from Care Harmony Corp. use a variety of technologies distributed among wearable devices to deliver monochromatic text and video images through contact lenses. The smart lenses contain an outer ring of rechargeable batteries and lasers that use wave-guide technology to project an image into the central area of the contact lens. In addition to delivering audio, wireless earbuds track head position and send that information to the contacts, so the projected image can appear to be a stable overlay in a fixed position in the real world when you move your head. Continue reading CES: The Era of Screens in Contact Lenses May Be Upon Us

In his CES pre-show keynote presentation, LG Electronics president and chief technology officer Dr. I.P. Park set the stage for an AI-infused vision of tomorrow by questioning if we are “making our lives better, how much better, and better how?” Park called on XPRIZE Foundation founder and executive chairman Peter Diamandis to illustrate what artificial intelligence enables and Landing AI founder and CEO Andrew Ng to explain how AI technologies will evolve. Open-source webOS and 5G were the cornerstone technologies for the product demonstrations by Luxoft and Qualcomm, respectively. Continue reading CES Keynote: LG Exec Asks if Life Is Better and By How Much

Altman Vilandrie & Company director Jonathan Hurd presided over a panel at CES on how TV has evolved and will continue to change. Viacom’s Stefanie Schwartz noted that her company is making “hours of original content to drive viewership and engagement on all the social platforms.” “We’re experimenting with all kinds of formats and seeing what works,” she said. MAGNA North America president David Cohen said his company is doubling down on OTT. “We’re looking to think about where to put the dollars as consumers migrate,” he said. Continue reading CES Panel: Defining TV Across Primetime and Multi-Platforms

At CES 2019’s opening event at Mandalay Bay, CTA vice president of market research Steve Koenig aimed to whip up enthusiasm in the packed room for the technologies attendees would be seeing both at CES Unveiled, which followed this session, and on the many exhibit floors opening on Tuesday. He pinpointed the importance of 5G in bringing to full fruition many of the technologies that have been percolating at the annual CES confab over the past five years, including the Internet of Things, autonomous vehicles and 8K TV. Continue reading CES 2019: Big Technology Changes Await the Arrival of 5G

At a session on “Gaming is the Killer App for AR/VR,” moderator Ariella Lehrer of HitPoint Studios stated that a “killer app” would be defined as any app that moves hardware units. That brought a wince from Needham & Company’s Laura Martin who objected that money, not hardware, is the metric to look at. Martin added that hardware sales don’t take into account the fact that so much AR will be done on a smartphone rather than a game console. “Because it uses your smartphone, AR will get faster adoption,” she suggested. Continue reading CES Session: Defining and Creating the Killer AR/VR/MR App

In a session on the future of mobility/transportation, speakers from several companies described the tipping point of the impact of technologies such as augmented reality, virtual reality and artificial intelligence. Deloitte’s Allan Cook spoke about how AR/VR can be used to appeal to a younger generation loathe to enter a car dealership. “The AR/VR glasses are here now and they’re affordable,” he said. “It really helps your customers visualize what they’re seeing and give them an immersive experience.” Continue reading CES Session: Predicting the Future of Mobility & Connectivity

On Sunday, CES “unveiled” its Innovation Award winners for the year, in a room also crowded with numerous startups eager to showcase their technologies. This year was, again, a plethora of self-care, health-oriented products as well as many related to smart homes and home security. The 31 companies/products honored this year for “best of innovation” fell into the categories of digital imaging/photography, smart home, smart energy, wearable technologies, computer hardware, virtual reality and video displays among others. Continue reading CES Unveiled: A Look at This Year’s Innovation Award Winners

At Nvidia’s CES 2019 press conference, founder/chief executive Jensen Huang was enthused about gaming. “Usually I also focus on AI and self-driving cars,” he said. “We have a lot of announcements about that. But today it’s all about gaming.” One big announcement was the company’s new GeForce RTX 2060, which is based on Turing architecture and is enabled by both ray-tracing and artificial intelligence. The RTX 2060, priced at $349, will be available January 15 “from every major OEM, system builder and graphics card partner.” Continue reading Nvidia Debuts Next-Gen Gaming with Ray-Tracing, AI at CES

After receiving interest from Apple and other customers, Sony plans to rev up production of its next-generation 3D sensors, which power front- and rear-facing 3D cameras. Sony sensor division head Satoshi Yoshihara reported that the company accelerated production of the 3D chips in late summer to meet the demand for several smartphones slated to debut in 2019. Although he did not provide production targets, he said Sony’s 3D business is already profitable and will impact earnings for the fiscal year beginning in April. Continue reading Sony Increases 3D Chip Supply to Meet Demand for Phones

At CES 2019 next week, 5G is expected to make a strong showing, not simply as a means to improve mobile phones, but as a game changer for everything from robots and drones to video games, sports and shopping. Although Samsung has already shown prototype 5G phones for Verizon and AT&T, ETC consultant George Gerba noted that, “the need to upgrade phones will not occur till 2020 when most metropolitan areas should be closing in on the first wave of 5G.” “This is one of those evolutions that will happen in waves and with some bumps,” he said. Continue reading CES 2019: 5G to Make Debut as a Multi-Faceted Technology

The transformative potential of 5G technologies progresses from promise to first products and will likely emerge as the hot underlying topic of CES 2019, which opens Sunday, January 6 in Las Vegas. ETC@USC will cover the trade show with particular interest in how developments can impact or disrupt media, entertainment, and technology companies and their business models. Artificial intelligence, mixed reality, IoT, cloud systems, media and marketing, and blockchain are six other topics that together with 5G suggest personalization to be an overarching theme. Continue reading CES 2019: Is This the Beginning of the Age of Personalization?

At CES 2019 next month, Innovation Award honoree zSpace will show a portable Windows PC laptop that is focused on “spatial content,” allowing users to interact with augmented reality and virtual reality content. Based in Sunnyvale, zSpace’s creators claim it is the first portable Windows PC that “breaks the screen barrier” between users and AR/VR, and tout its ability to foster creativity and collaboration in a flexible, immersive environment. It features patented 3D screen technology and lightweight glasses. Continue reading zSpace to Show Windows Laptop for AR/VR Viewing at CES

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets