At its L.E.A.P. developer conference in Los Angeles, Magic Leap outlined its plans for the future, which include software updates for the Magic Leap One headset as well as the ability to use two controllers, city-wide AR information layers and, possibly, a “Burning Man-style” gathering of developers in the desert. ILMxLAB also revealed at L.E.A.P. that it plans to release “Star Wars: Project Porg,” an augmented reality experience for the Magic Leap One headset, in time for the December holiday season. Continue reading Magic Leap Unveils Updates, ILMxLab Plans AR Experience

Observer Analytics unveiled its platform for quantifying virtual reality, augmented reality and mixed reality, to create key performance indicators (KPIs) for the industry. The platform was built from scratch to analyze the new and complex forms of engagement found in this immersive content, with the end goal of making it easier for developers to understand how users interact with their content. To create the platform, the company has raised $685,000, including a pre-seed round from Boost VC and Precursor Ventures. Continue reading Observer Analytics Debuts Tool to Evaluate VR, AR Content

At the Oculus Connect developer conference last week, Oculus head of experience Colum Slevin teased the idea that the company would soon seek involvement in location-based VR centers and arcades in movie theaters and malls. He drew attention to a number of such location-based VR experiences, underlining how Oculus’ involvement could help drive sales of headsets. Oculus recently listed a job opening for “Producer – Location Based Entertainment VR,” that said it would include direct investments into location-based VR content. Continue reading Oculus Signals Intent to Develop Location-Based VR Content

Facebook’s Oculus VR announced that its new Oculus Quest wireless virtual reality headset will debut in spring 2019 with an original Star Wars VR story from Disney’s ILMxLAB. “Vader Immortal: A Star Wars VR Series,” which will have three parts, will be led by executive producer/writer David S. Goyer, who wrote “The Dark Knight” trilogy and “Call of Duty: Black Ops.” Other participants include ILMxLAB director of immersive content Mohen Leo and Oculus head of experiences Colum Slevin. Continue reading ILMxLAB, Oculus to Bring ‘Vader Immortal’ to Oculus Quest

Oculus’ prototype wireless VR headset, codenamed Santa Cruz, is now a product. The new Quest headset is slated to debut this coming spring for $399. At its annual developer conference, the Facebook-owned company showed off the Quest headset, which joins the $199 Oculus Go and $400 Oculus Rift (that requires a dedicated PC). The standalone Quest offers 6DOF (six degrees of freedom). In his keynote address at the event, Facebook chief executive Mark Zuckerberg reiterated his goal to have one billion people using VR. Continue reading Quest: Oculus Demonstrates its $399 Standalone VR Headset

According to sources, Magic Leap is angling to win a contract with the U.S. Army to provide up to 100,000 augmented reality headsets. The headsets would be part of a $500+ million Army program to “increase lethality by enhancing the ability to detect, decide and engage before the enemy.” Such a mammoth contract would be a huge win for this high-profile startup, whose AR headsets for the consumer market have not yet significantly caught on. Microsoft, with its HoloLens, has also shown interest in the Army’s program. Continue reading Magic Leap, Microsoft Bid for U.S. Army’s AR Headset Project

Walmart is widening its VR-based employee-training program in the U.S., shipping four Oculus Go VR headsets to each Walmart Supercenter and two to smaller Neighborhood Market stores starting in October, for a total of 17,000 Oculus Go headsets by the end of 2018. The retailer first tried out VR for employee training a year ago, and is expanding it due to employee feedback that it boosted their confidence and familiarity with technology. VR software company STRIVR has created 45 activity-based modules for the employees. Continue reading Walmart to Expand VR-Based Employee Training to All Stores

Magic Leap says its newly released Magic Leap One Creator Edition mixed reality glasses are “like living in the future ahead of everyone else.” Journalists got a sneak peek of the mixed reality “Angry Birds” on the Magic Leap goggles. On October 9-10 at the first L.E.A.P. developers conference in Los Angeles, the company will show off more apps and more of the interface. One reviewer added that the company is “taking a leap of faith” that the applications will be compelling enough to convince many users to shell out $2,295. Continue reading ‘Angry Birds FPS’ Offers New Experience for Magic Leap One

On October 1, Verizon Communications will roll out a 5G package to residential customers in four cities: Houston, Indianapolis, Los Angeles and Sacramento. Signups for the service begin this week. The new 5G service relies on millimeter waves, higher-frequency spectrum that can carry more data but can’t travel as far or penetrate many hard materials. Verizon’s new chief executive Hans Vestberg pointed to 5G’s network reliability, low latency, energy efficiency, service deployment time and speedier connection to the Internet. Continue reading Verizon Plans to Debut 5G Services in Four Cities Next Month

The Hollywood Professional Association (HPA) just called for proposals for the 2019 HPA Tech Retreat, which will take place February 11–15 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Proposals submitted during this process make up the main portion of the conference, which focuses on the intersection of creative media and technology. The HPA Tech Retreat is made up of the Tech Retreat Extra (TR-X), the Supersession, breakfast roundtables, an Innovation Zone, and the main conference. Continue reading HPA Tech Retreat: Call for Proposals and Roundtable Topics

Insta360 debuted the Insta360 Pro 2, a professional VR camera whose six lenses capture every angle of a scene and produce 8K-per-eye 3D 360-degree video. The company, which first introduced a VR camera in 2017, explains that the Insta360 Pro 2 features FlowState stabilization, long-range live monitoring, the ability to deliver 8K VR regardless of the playback device, and simpler post production via a partnership with Adobe. Shooting modes include 8K 3D at 30 fps, 8K monoscopic at 60 fps, 6K 3D at 60 fps, and 4K 3D at 120 fps. Continue reading Insta360 Introduces its Pro VR Camera With 8K-per-Eye Video

Tipatat Chennavasin, co-founder of the Venture Reality Fund, the largest VC fund focused on VR and AR, discussed the Current Immersive Media Landscape: Trends and Opportunities. As an investor, Chennavasin cares about sales — what consumers are actually buying. VR is looking for the killer app that will drive adoption. Forty-four VR titles have generated over $1 million in revenue, so the market is looking pretty good to him. “Beat Saber” is the first game to unlock the potential of VR, with over 500 million views on social media in addition to the game’s VR users. Continue reading vETC 2018: The Current Immersive Media Landscape: Trends and Opportunities

After seven years and $2.3 billion, Magic Leap has started taking pre-orders for its augmented reality headset, Magic Leap One, priced at $2,295. Magic Leap One is made up of a pair of sensor-powered goggles and a powerful notebook computer worn on the hip, with a battery that will hold a charge for three hours of continuous use. Magic Leap One is designed to be used indoors, and will be available initially in Chicago, Los Angeles, Miami, New York, San Francisco and Seattle, delivered by Enjoy Technology. Continue reading Magic Leap Taking Pre-Orders for Magic Leap One AR System

Facebook has been planning an “innovation hub” in Hangzhou, China — home to Chinese Internet leader Alibaba Group — to support that nation’s startups and developers as well as increase its own presence in the country. However, the approval that was briefly listed on a Chinese government database has now disappeared and, according to one source, the approval has been withdrawn. Facebook has been blocked in China since 2009, spurring the company to find other ways to position itself there. Earlier this year, it inked an agreement with Xiaomi to build a VR headset for the Chinese consumer market. The company planned to provide training and workshops through the proposed hub.

Continue reading Facebook’s Plans for Innovation Hub in China Hits Roadblock

Two Bit Circus is on track to open a “micro-amusement park” in a 40,000-square-foot space in downtown Los Angeles in September. Company chief executive Brent Bushnell and cofounder Eric Gradman said they plan to open more digital/physical arcades, potentially in shopping malls, in the future. The interactive playground has zones, “like an amusement park,” with a variety of different games in each one. The company, which was founded in 2012 and raised $15 million in 2017, will invite corporations to sponsor events there. Continue reading Two Bit Circus Brings Micro-Amusement Park to Los Angeles