The Obama administration has announced its Advanced Wireless Research Initiative, a government-funded $400 million seven-year project aimed at developing 5G wireless networking technology, with speeds 100 times faster than today’s 4G and LTE networks. As stated, the project also wants to “maintain U.S. leadership and win the next generation of mobile technology.” The National Science Foundation will lead the project, and other commercial partners including Samsung and carriers will participate. Continue reading Advanced Wireless Research Initiative to Develop 5G Networks

Darth Vader is the star of an upcoming Lucasfilm virtual reality project centered on “Star Wars.” Although the project is largely undefined at this point — it has no name, genre, or release date — what we do know is that the story will both reveal new details about Darth Vader’s background and try out some innovative storytelling techniques. Lucasfilm’s ILMxLAB, which accesses award-winning VFX facility Industrial Light & Magic, Skywalker Sound and the “Star Wars” story group, is developing the project. Continue reading ILMxLAB Debuts ‘Tatooine’ VR, Develops Darth Vader Projects

Earlier this week, we reported that Twitter is partnering with CBS News to live-stream video content from the Democratic and Republican National Conventions. Now YouTube and Facebook have announced they also plan to offer live video. Google’s YouTube will serve as the official streamer for both parties’ conventions (as it did in 2012), which this time will include 360-degree video with an option for VR viewing. Facebook plans to set up media lounges at both conventions and has invited 22 media organizations to broadcast from their spaces. Continue reading YouTube, Facebook to Stream Video from Political Conventions

Magic Leap has not yet set a date to unveil its mixed reality technology, and didn’t do so at a recent Fortune conference in Aspen. There, Magic Leap founder/chief executive Rony Abovitz and chief marketing officer Brian Wallace said the technology is “very real” and “not a research project anymore.” Some listeners detected a hint that a product might be released this fall, but Abovitz and Wallace never made an overt statement. The most they would say is that the public would see its products “soonish.” Continue reading Magic Leap Still Mum on Release Date, Describes Production

For the first time, viewers of the Olympic Games in Rio will be able to watch on connected TVs and via devices such as Apple TV, Google Chromecast, Roku and Amazon Fire. There’ll be a lot to watch: NBC Olympics plans on 4,500 hours of live event coverage of 34 sports to numerous digital devices. Also for the first time, NBC will stream content digitally — but only to pay TV customers, since parent company Comcast’s core mission is to keep people paying for cable TV. Continue reading NBCUniversal Marks Numerous Firsts for Upcoming Olympics

Sports coverage in virtual reality is gaining momentum. Jaunt VR, NextVR and IM360 have all shown virtual reality applications for professional baseball, basketball, football, soccer and Daytona 500 auto racing. But sports coverage in VR creates new and unique challenges for producers. For example, VR cameras can’t zoom — a common practice in typical sports coverage — meaning the camera has to be as close to the players as possible, easy for boxing but a tougher proposition for, say, football. Continue reading VR Companies Learn the Ropes in Broadcasting Live Sports

Cereal company Post created its first virtual reality content: a 30-second pre-roll spot for Fruity Pebbles’ “Yabba Dabba Doo” campaign that will run on multiplatform apps VirtualSky and StartApp. Rather than place the viewer in an environment to explore, the Pebbles spot is a carefully guided, organized experience. It’s still quite immersive, with 360 visuals that spray the viewer with water guns among other activities that include dodgeball, painting a mural and jamming with a garage band. Continue reading Post Cereal Gets Immersive with New Fruity Pebbles VR Spot

HTC helped put together the Virtual Reality Venture Capital Alliance, a coalition of 28 venture capital firms committed to investing $10 billion in virtual reality, augmented reality and mixed reality startups. Among the companies joining the consortium are Sequoia Capital, well known for investing in tech giants Apple and Intel; Matrix Partners; and 500 Startups. Prior to this, HTC — which created the Vive VR headset — had pledged more than $100 million to the nascent VR industry. HTC has since spun off Vive into its own separate company. Continue reading Virtual Reality Venture Capital Alliance to Support VR Startups

NBC plans to release about 85 hours of virtual reality content of the Rio 2016 Summer Olympic Games, marking the first time that the Olympics will be available as a VR experience. Participating cable/satellite operators will make the content available exclusively to their pay-TV subscribers on Samsung devices. Olympic Broadcasting Services (OBS) will do the actual production of the VR content, which will then be supplied to NBC Olympics. Among the content to be made available are the opening and closing ceremonies. Continue reading NBC, Samsung, OBS Team Up to Offer VR Olympics Coverage

Google has been a significant player in defining and deploying what’s called WebVR, which enables VR websites to provide content directly to virtual reality headsets via standard capabilities. But Google has a much broader vision: it would like users to be able to access all websites in VR including those not created with virtual reality in mind. Currently, a user would have to take the VR headset off and on as she jumped from site to site. Google thinks it’s a better idea to let the user remain in an entirely VR environment. Continue reading Google Debuts Features to Enable Browsing the Internet in VR

The VOID has opened its “Ghostbusters”-themed experience inside Madame Tussauds wax museum in Times Square. “For $50, visitors can strap on a VR headset and a backpack computer fashioned into a ‘Ghostbusters’ proton pack, pick up a matching gun-shaped plastic prop, and act out a cinematic fantasy in real life,” explains The Verge, which describes “Ghostbusters: Dimension” as “stunningly intricate.” The experience utilizes tracking markers to create full-body avatars of guests and haptic feedback to add unique physical sensations. As Road to VR notes, its success “has something to do with its ‘4D’ components (e.g., the Slimer-cued mist, mock-rickety platforms, the vibrating vest)” and “the user engagement prompted by walking around in and interfacing with a semi-real virtual space.” Continue reading The VOID Debuts its First Mixed Reality Attraction in New York

At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content

Samsung’s Gear 360 virtual-reality camera will roll out at digital video confab VidCon — but only to top YouTube and other digital video content creators. After that event, Samsung will also make the $350 VR camera available for purchase for chosen creators at “select events and activations,” with a rollout to consumers planned for later in the year. With its strategy of releasing the camera to an exclusive few, Samsung hopes to jumpstart the creation of VR content and increase buzz for the upcoming consumer release. Continue reading Samsung Rolls Out Gear 360 Camera at VidCon to Select Few

Virtual reality may be the hottest technology trend now, with new headsets, cameras and content in high gear. But not everyone is enthused. Two naysayers have had big audiences for their caveats recently. The New York Times technology writer Farhad Manjoo has dubbed virtual reality “a prison of fantastical sights and sounds.” On Quora, a community-sourced Q&A site, military flight simulator expert Steve Baker wrote VR headsets are a major health hazard that can disorient the human brain and damage the eyes. Continue reading Virtual Reality Naysayers Dub VR ‘Prison’ and ‘Health Hazard’

Market research firm Greenlight VR reveals that consumers’ main interest in virtual reality is not games, but rather travel, entertainment, events, home design and education. The company’s recent 2016 Virtual Reality Consumer Report also notes that the top VR device consumers now want is the Samsung Gear VR, followed by the PlayStation VR, and that they are less enthused about paying a premium for VR than they were in October. The report surveyed more than 1,200 people aged 18 to 60, including both users and non-users of VR. Continue reading Study Finds People Prefer VR Travel, Adventure to VR Games