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Phil LelyveldMay 4, 2016
A year after going on record that they would open up their tracking systems to third party developers, neither Oculus nor Valve have done so. So called ‘6DOF’ (degrees of freedom) tracking allows for head and body tracking, as well as mapping of physical objects like handheld objects and furniture, into the virtual world. Oculus’ Constellation tracking system uses a collection of IR-LEDs tracked by an external camera. Meanwhile, Valve/HTC’s Lighthouse tracking system uses photodiodes that track lasers from base stations. Continue reading Oculus and Valve Have Yet to Open Tracking to Third Parties
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Debra KaufmanApril 27, 2016
Nokia and Disney announced a partnership whereby Disney filmmakers and marketing teams will use Nokia’s 360-degree OZO virtual reality cameras to create VR content across all the studio’s brands. The studio has already used the OZO for two promotional pieces for “The Jungle Book,” one of them a 360-degree roundtable interview with director Jon Favreau and the cast, the second a red carpet experience at the film’s Los Angeles premiere. Other Disney brands that could use the OZO are Marvel and Lucasfilm. Continue reading Disney to Produce More VR Content with Nokia OZO Camera
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ETCentricApril 27, 2016
HTC has allocated $100 million to fund a ‘Vive X’ accelerator program with the goal to “help cultivate, and grow the global VR ecosystem by supporting startups and providing them with expertise, special access to advanced VR technology, financial investment, mentorship and unmatched go-to-market support.” The fund will support a wide range of startups. This differentiates it from the Oculus fund, which is one-tenth the amount and has an emphasis on the game industry, explains Road to VR. The program is open to companies that are creating content and tools that enrich the VR ecosystem and end-user experience. The global accelerator will initially open offices in Beijing, Taipei and San Francisco. Continue reading Applications Being Accepted for HTC VR Accelerator Program
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Debra KaufmanApril 27, 2016
Vox Media, parent company of politics site Vox, sports sites SB Nation, and technology site The Verge, is about to launch Circuit Breaker, a blog about gadgets. Circuit Breaker will publish news and gossip about technology products and primarily live as a Facebook page, not a separate website, says The Verge’s editor Nilay Patel. The idea of a blog devoted to gadgets is a throwback to sites like Engadget and Gizmodo that, in the early 2000s, focused on smartphones and then broadened to become culture sites. Continue reading Vox Media to Launch Circuit Breaker Gadget Site on Facebook
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Debra KaufmanApril 26, 2016
In its attempts to triple the size of Facebook, now at 1.6 billion members, chief executive Mark Zuckerberg has embraced technology based on open source (freely shared code) and is building wireless antennas. The goal is to make the Internet accessible and affordable to those who don’t yet have it, mainly rural and developing nations. In doing so, Facebook is treading into territory so far dominated by companies such as Cisco Systems and Ericsson, potentially impacting their bottom line. Continue reading Expanding Internet Access May Be Key to Facebook’s Growth
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Phil LelyveldApril 25, 2016
Two companies at last week’s NAB Show, Sphericam and Liquid Cinema, are making interesting contributions to the advancement of VR Cinema. Sphericam is preparing to launch a 6-sensor, 4-microphone spherical camera the size of a baseball into the prosumer market. The camera can internally stitch at 30 fps and, with an attached PC, output 60 fps live video. Liquid Cinema has developed a comprehensive yet simple-to-use software package for editing VR footage, adding effects, and, most interestingly, re-establishing the director’s intent for where viewers should look at cut-points within the video. Continue reading NAB 2016: Sphericam and Liquid Cinema Look to Advance VR
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Debra KaufmanApril 22, 2016
In a panel on the business of VR during ETC’s Virtual Reality Summit at NAB 2016, moderator Scott Lenet, president of Touchdown Ventures, asked panelists what will determine critical mass for VR. “All these new industries start with a lot of confusion over the right business model and technology,” said Reality Lab chief executive Halsey Minor, who is also chair/co-founder of Voxelus. “VR is right in the middle of that early confusing stage. But I do believe that this wave will move faster than any before it — by a longshot.” Continue reading ETC’s Virtual Reality Summit Dives Into the Business of VR
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Debra KaufmanApril 22, 2016
During ETC’s Virtual Reality Summit at NAB in Las Vegas this week, panelists, moderated by Fox Networks Group executive vice president of technology solutions Chris Blandy, considered the challenges in their experiences in producing live streaming VR. Fox Sports Media Group senior vice president of field and technical operations Michael Davies reports that, there are “some things you might think are captivating that aren’t.” “Some things surprise you,” he suggested. For example, “Boxing was great — we got a great camera position.” Continue reading ETC’s Virtual Reality Summit on Live Streaming Production
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Debra KaufmanApril 22, 2016
A compelling panel on audio technology during ETC’s Virtual Reality Summit at NAB emphasized audio’s importance to effective VR storytelling. Moderator Jacqueline Bosnjak, Q Department chief executive/partner, recalls how, when she saw “Catatonic,” a VR experience from Vrse, she immediately knew she had to work in virtual reality. She asked panelists about their approach to VR projects. “The thing we’re all exploring is bringing depth to the timeline,” said Felix & Paul Studios director of sound technology Jean-Pascal Beaudoin. Continue reading ETC’s Virtual Reality Summit Stresses Importance of Audio
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Debra KaufmanApril 21, 2016
During ETC’s Virtual Reality Summit at NAB 2016, ETC VR/AR program lead Phil Lelyveld explained the continuum from augmented reality to virtual reality, adding that most of what we’ll be seeing is a mixed or blended reality. VR is predicted to be worth a tremendous amount of money: Goldman Sachs estimates $18.09 billion in entertainment by 2025, and DigiData puts that number at $30 billion. Among the top things that consumers would like to do with VR now, according to Ericsson ConsumerLab, is examine items when online shopping. Continue reading ETC’s Virtual Reality Summit Details the Current State of VR
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Phil LelyveldApril 21, 2016
“Being There – Virtual Reality News and Documentaries” was the title of a panel on VR journalism at the NAB Show in Las Vegas. Panelists included senior journalists from Sky, RYOT, Condition One, and USA Today Network, as well as one of Google’s lead VR evangelists. Lessons learned include the importance of proximity (e.g. close-ups), making sure that everyone on the team has experience with the key steps in the workflow so they understand the process and can fill in for others, and the need to experiment and fail. The panelists hope that post-production tools improve soon so a greater portion of their time can be spent planning and shooting stories. Continue reading NAB Panel Addresses Impact of VR on News, Documentaries
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Debra KaufmanApril 21, 2016
At NAB 2016, at the VR Pavilion in the North Hall, Assimilate introduced new tools for VR production, marking an ongoing maturation of the production workflow. The company’s big news was the introduction of user-friendly review and approval, which up until now has been a cumbersome and complex process. Also new from Assimilate for VR is real-time output to the Oculus Rift, support for mono and stereo footage, to output a secondary monitor in 360-degree mode, and some new VR grading tools. Continue reading Assimilate Introduces Client Approval Tool for VR Production
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Debra KaufmanApril 20, 2016
At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference
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Debra KaufmanApril 20, 2016
Deluxe began as a film laboratory in the early 1900s. The company has gone through numerous transitions, and today is focused not just on traditional post services, but on those rising to the surface, including virtual reality. Deluxe VR executive Malte Wagener says the company started paying serious attention to VR when Oculus started its Kickstarter campaign. In February 2015, the company first opened a VR unit with four employees. Last week, explained Wagener at NAB, Deluxe VR officially launched its full service offerings with a staff of 35 and growing. Continue reading Deluxe Officially Opens Virtual Reality Creative Services Unit
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Phil LelyveldApril 19, 2016
YouTube has begun supporting 360-degree live streaming video and spatial audio. Google has supported 360-degree video since last year and spatial audio in the Cardboard since January via the company’s VR platform. This announcement broadens that support to the main YouTube platform. For YouTube creators, all that’s required is a camera that captures 360 video. From the end-user perspective, there’s no extra technology or headsets required to watch 360-degree live streams. The videos will play on any device, including desktop, tablet, iOS and Android. Continue reading YouTube Supports Live Streaming 360 Video and Spatial Audio