By
Rob ScottMarch 3, 2023
Ring founder Jamie Siminoff announced that he is stepping down as CEO of the company five years after it was picked up by Amazon. The inventor of the popular video doorbell says that invention is his true passion so he plans on creating new products for Ring as its chief inventor. Discord COO Liz Hamren has been named the new chief exec at Ring. “Liz has a long history in consumer devices and subscription services, building and launching some of the most innovative and beloved consumer products from Oculus to Xbox and more,” wrote Siminoff in a company blog post. Continue reading Ring Founder Announces His Shift from CEO to Chief Inventor
By
Paula ParisiMarch 2, 2023
Despite cost-cutting, Meta Platforms is continuing to spend on R&D. Coming in 2025: smart glasses paired with a neural interface watch to control them, according to The Verge, which got to view a presentation the company delivered to thousands of its Reality Labs staffers this week. Among the disclosures: for 2027, full-fledged AR glasses, a format Meta CEO Mark Zuckerberg says will eventually be as ubiquitous as mobile phones. Coming later this year is a thinner, more powerful Quest 3 VR headset priced only slightly higher than the $400 Quest 2. Continue reading Meta Has a Four-Year Plan Including Full-Fledged AR Glasses
By
ETCentricFebruary 28, 2023
What a difference a year makes. CES 2023 attracted more than 115,000 attendees from 140 countries to Las Vegas where 3,000 companies filled 2 million square feet of exhibit space. Among the major themes relevant to M&E this year were artificial intelligence, the multiverse, AR and immersive experiences, displays, mobility, IoT, and numerous policy and regulation topics. ETC@USC attended the convention with onsite and remote teams, once again blending its in-person tradition with a virtual presence. Our post-show report features extensive coverage and perspectives related to these key creative, business, and technology areas. Continue reading CES 2023 Report: Connection, Collaboration and Cooperation
By
Paula ParisiFebruary 15, 2023
Social VR firm Bigscreen has opened pre-orders for Beyond, its first virtual reality headset. The $999 model, which the company says is the “world’s smallest,” offers a custom-fit from a 3D scan of each purchaser’s face. The PC-only wearable is also lightweight, at just under 6 ounces, including the strap. Delivery int eh U.S. is slated for Q3. The slight packaging doesn’t come at the expense of resolution, with dual 5K (5,120 x 2,560) micro OLED displays. However, some say the 93- degree horizontal field of view (90 degrees vertical) is a drawback. Continue reading Bigscreen’s First VR Headset Is Now Available for Pre-Order
By
Paula ParisiFebruary 3, 2023
Belt-tightening has paid off in a big way at Meta Platforms, whose stock rocketed by as much as 19 percent due to a combination of “improving conditions” and news of a $40 billion buyback plan. The company forecast Q1 revenue of as much as $28.5 billion — which is more than first quarter earnings in 2021, right before a change in Apple’s privacy rules detrimentally impacted ad-reliant social platforms. In Q4, Meta reported its third consecutive quarter of declining sales but still amassed a net profit of $4.7 billion on revenue of $32.2 billion, down 4.5 percent year-over-year. Continue reading Zuckerberg Reveals 2023 ‘Year of Efficiency’ Mantra for Meta
By
Paula ParisiJanuary 31, 2023
Apple is preparing for the release of its upcoming mixed reality headset by engineering software that, while aimed largely at developers, would also allow users to create their own augmented reality apps in the same way as Final Cut Pro, which is used to edit video by both professionals and laymen. Apple’s highly anticipated headgear is expected to come to market this year, and a general use AR development tool would be a major coup for the company, given that AR apps are complicated to create and new technologies typically rely on fresh content to drive sales. Continue reading Apple Developing User-Friendly AR Creation App for Headset
By
Paula ParisiJanuary 26, 2023
The National Basketball Association is extending its partnership with Meta Platforms in a multiyear deal that will include virtual reality experiences via the Horizon Worlds online platform and Meta Quest, “the official VR headset of the NBA and WNBA.” The NBA Arena in Meta Horizon Worlds will feature live NBA League Pass games in VR throughout the season. NBA-licensed apparel will launch in the Meta Avatars Store. Authenticated NBA accounts will also be able to experience shared watching in HD using Quest with VR sports hub Xtadium. Continue reading NBA Arena and Avatar Apparel Debut in Meta Horizon Worlds
By
Paula ParisiJanuary 13, 2023
Audi-backed startup Holoride is bringing virtual reality entertainment to vehicles via a puck-like device it says consumers can integrate into any vehicle. The product, unveiled at CES 2023, marks a turning point for the company, which thus far has focused on B-to-B sales to automakers, although the company’s primary focus has been Audi vehicles. The suggested retail price on the consumer offering is $799 for a package that includes the device retrofit, an HTC Vive Flow headset, a safety strap and a one-year Holoride subscription. The Holoride retrofit is also available standalone for $199. Continue reading CES: Audi-Backed Startup Holoride Brings Motoverse to Cars
By
Paula ParisiJanuary 11, 2023
LG Display showcased several prototypes at CES 2023. As part of its Advanced Mobility Lifestyle exhibit, the South Korean company touted an 8-inch, 360-degree foldable OLED that could be used for future smartphones or autos. The revolutionary technology “enables a device to fold both ways to bring greater utilization, as users can now choose different form factors according to their task,” says LG, attesting to its durability “even when folded more than 200,000 times, while its special folding mechanism minimizes wrinkles along the folding areas.” The company also presented a 17-inch foldable OLED that is “almost entirely crease-free.” Continue reading CES: LG Demos 17-Inch OLED, 8-Inch 360-Degree Foldables
By
Paula ParisiJanuary 10, 2023
HTC plans to release a $1,099 Vive XR Elite headset by the end of February, heralding a year of competitive, price-sensitive virtual reality gear targeting consumers along with the Meta Platforms $400 Quest 2. Crowdfunded firm Goovis and its $800 VR headset made it onto the list of CES 2023’s Crowdfunding Island success stories, as compiled by Kickstarter ad firm Jellop. The Vive XR Elite offers AR capability in addition to VR in a form factor that approaches something like glasses, as opposed to the usual bulky headwear. An allowance for AR apps opens the door to practical applications in everyday life in addition to entertainment applications in the metaverse. Continue reading CES: HTC Launches Vive XR Elite with VR and AR Capabilities
By
Phil LelyveldJanuary 9, 2023
The rise of virtual production stages has elevated the importance of finding a solution to echoing and sound distortion on the set. A company called Kardome that has created a sound isolation technology and “Spatial Hearing” solution for automobile cabins may have a solution applicable to the virtual stage. At CES, the company was demonstrating targeted speech and voice tech that brings clarity to speech recognition devices. According to Kardome, its “AI-driven Spatial Hearing and noise reduction technology facilitate a seamless voice recognition experience in any acoustic environment, from the quiet to the chaotic.” Continue reading CES: Kardome Audio Solution Could Serve Virtual Production
By
Phil LelyveldJanuary 8, 2023
Ohio-based startup Contact CI has launched its Maestro EP haptic gloves that work by mirroring the human body’s sheathed tendon design. They provide light- to moderate-haptic feedback by pulling on a cloth sock covering each fingertip. There is also vibrotactile feedback technology in the glove’s fingertips. The “multi-force ergonomic haptics” product is compatible with any system designed for hand tracking (for example: Meta Quest 2). The Department of Defense and enterprises are already purchasing the gloves at $3,750 a pair, primarily for simulation training purposes, while Contact CI continues to improve the design for a wider commercial rollout. Continue reading CES: Contact CI Shows Maestro EP Haptic Feedback Gloves
By
Paula ParisiJanuary 7, 2023
Canon went all-in on VR at CES, demonstrating how the technology can be applied beyond games. As part of a partnership with director M. Night Shyamalan and his upcoming Universal Pictures thriller “Knock at the Cabin,” Canon invited attendees to don a VR headset and interact with characters from the film using the company’s Kokomo software for 3D VR video calls. The camera-maker’s goal is “to bring people closer together by revealing endless opportunities for creators,” Canon USA president and CEO Kazuto Ogawa said, invoking the theme “Limitless is More.” The company demonstrated solutions spanning entertainment, sports, communication and more. Continue reading CES: Canon Demos VR for Movies, Sports, Video Calls, More
By
Phil LelyveldJanuary 7, 2023
The most impressive feature of the Magic Leap 2 demo at CES 2023 involves Global and Segmented Dimming. Global Dimming is a feature that dims the entire display without dimming digital content to make text and images more solid and precise. Segmented Dimming dims specific portions of the display to enhance legibility and clarity of selected content, and can also be used to focus attention to areas or components of interest. Both of these features produced outstanding visual results during our CES demo. Segmented Dimming produced very bright digital objects in front of a well-lit room, while Global Dimming could be used for VR immersion. Continue reading CES: Magic Leap 2 Exhibits Impressive Dimming Capabilities
By
Rachel Joy VictorJanuary 6, 2023
The sluggish consumer adoption of virtual reality has pointed to a broader hesitation with immersive technologies that separate the user from their environment. In response, a niche market has evolved for technologies that unobtrusively live on the body while contributing an augmented sensory experience when needed. (See earrings that also offer directional audio from a company called Nova, for instance.) The Japanese exhibit section of the CES Eureka Park startup arena, however, showcased a more environmentally integrated — although still individualized — vision of immersion. Continue reading CES: Targeted Sensory Immersion at the Japanese Exhibition