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Paula ParisiJanuary 31, 2023
Apple is preparing for the release of its upcoming mixed reality headset by engineering software that, while aimed largely at developers, would also allow users to create their own augmented reality apps in the same way as Final Cut Pro, which is used to edit video by both professionals and laymen. Apple’s highly anticipated headgear is expected to come to market this year, and a general use AR development tool would be a major coup for the company, given that AR apps are complicated to create and new technologies typically rely on fresh content to drive sales. Continue reading Apple Developing User-Friendly AR Creation App for Headset
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Paula ParisiJanuary 26, 2023
The National Basketball Association is extending its partnership with Meta Platforms in a multiyear deal that will include virtual reality experiences via the Horizon Worlds online platform and Meta Quest, “the official VR headset of the NBA and WNBA.” The NBA Arena in Meta Horizon Worlds will feature live NBA League Pass games in VR throughout the season. NBA-licensed apparel will launch in the Meta Avatars Store. Authenticated NBA accounts will also be able to experience shared watching in HD using Quest with VR sports hub Xtadium. Continue reading NBA Arena and Avatar Apparel Debut in Meta Horizon Worlds
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Paula ParisiJanuary 13, 2023
Audi-backed startup Holoride is bringing virtual reality entertainment to vehicles via a puck-like device it says consumers can integrate into any vehicle. The product, unveiled at CES 2023, marks a turning point for the company, which thus far has focused on B-to-B sales to automakers, although the company’s primary focus has been Audi vehicles. The suggested retail price on the consumer offering is $799 for a package that includes the device retrofit, an HTC Vive Flow headset, a safety strap and a one-year Holoride subscription. The Holoride retrofit is also available standalone for $199. Continue reading CES: Audi-Backed Startup Holoride Brings Motoverse to Cars
By
Paula ParisiJanuary 11, 2023
LG Display showcased several prototypes at CES 2023. As part of its Advanced Mobility Lifestyle exhibit, the South Korean company touted an 8-inch, 360-degree foldable OLED that could be used for future smartphones or autos. The revolutionary technology “enables a device to fold both ways to bring greater utilization, as users can now choose different form factors according to their task,” says LG, attesting to its durability “even when folded more than 200,000 times, while its special folding mechanism minimizes wrinkles along the folding areas.” The company also presented a 17-inch foldable OLED that is “almost entirely crease-free.” Continue reading CES: LG Demos 17-Inch OLED, 8-Inch 360-Degree Foldables
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Paula ParisiJanuary 10, 2023
HTC plans to release a $1,099 Vive XR Elite headset by the end of February, heralding a year of competitive, price-sensitive virtual reality gear targeting consumers along with the Meta Platforms $400 Quest 2. Crowdfunded firm Goovis and its $800 VR headset made it onto the list of CES 2023’s Crowdfunding Island success stories, as compiled by Kickstarter ad firm Jellop. The Vive XR Elite offers AR capability in addition to VR in a form factor that approaches something like glasses, as opposed to the usual bulky headwear. An allowance for AR apps opens the door to practical applications in everyday life in addition to entertainment applications in the metaverse. Continue reading CES: HTC Launches Vive XR Elite with VR and AR Capabilities
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Phil LelyveldJanuary 9, 2023
The rise of virtual production stages has elevated the importance of finding a solution to echoing and sound distortion on the set. A company called Kardome that has created a sound isolation technology and “Spatial Hearing” solution for automobile cabins may have a solution applicable to the virtual stage. At CES, the company was demonstrating targeted speech and voice tech that brings clarity to speech recognition devices. According to Kardome, its “AI-driven Spatial Hearing and noise reduction technology facilitate a seamless voice recognition experience in any acoustic environment, from the quiet to the chaotic.” Continue reading CES: Kardome Audio Solution Could Serve Virtual Production
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Phil LelyveldJanuary 8, 2023
Ohio-based startup Contact CI has launched its Maestro EP haptic gloves that work by mirroring the human body’s sheathed tendon design. They provide light- to moderate-haptic feedback by pulling on a cloth sock covering each fingertip. There is also vibrotactile feedback technology in the glove’s fingertips. The “multi-force ergonomic haptics” product is compatible with any system designed for hand tracking (for example: Meta Quest 2). The Department of Defense and enterprises are already purchasing the gloves at $3,750 a pair, primarily for simulation training purposes, while Contact CI continues to improve the design for a wider commercial rollout. Continue reading CES: Contact CI Shows Maestro EP Haptic Feedback Gloves
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Paula ParisiJanuary 7, 2023
Canon went all-in on VR at CES, demonstrating how the technology can be applied beyond games. As part of a partnership with director M. Night Shyamalan and his upcoming Universal Pictures thriller “Knock at the Cabin,” Canon invited attendees to don a VR headset and interact with characters from the film using the company’s Kokomo software for 3D VR video calls. The camera-maker’s goal is “to bring people closer together by revealing endless opportunities for creators,” Canon USA president and CEO Kazuto Ogawa said, invoking the theme “Limitless is More.” The company demonstrated solutions spanning entertainment, sports, communication and more. Continue reading CES: Canon Demos VR for Movies, Sports, Video Calls, More
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Phil LelyveldJanuary 7, 2023
The most impressive feature of the Magic Leap 2 demo at CES 2023 involves Global and Segmented Dimming. Global Dimming is a feature that dims the entire display without dimming digital content to make text and images more solid and precise. Segmented Dimming dims specific portions of the display to enhance legibility and clarity of selected content, and can also be used to focus attention to areas or components of interest. Both of these features produced outstanding visual results during our CES demo. Segmented Dimming produced very bright digital objects in front of a well-lit room, while Global Dimming could be used for VR immersion. Continue reading CES: Magic Leap 2 Exhibits Impressive Dimming Capabilities
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Rachel Joy VictorJanuary 6, 2023
The sluggish consumer adoption of virtual reality has pointed to a broader hesitation with immersive technologies that separate the user from their environment. In response, a niche market has evolved for technologies that unobtrusively live on the body while contributing an augmented sensory experience when needed. (See earrings that also offer directional audio from a company called Nova, for instance.) The Japanese exhibit section of the CES Eureka Park startup arena, however, showcased a more environmentally integrated — although still individualized — vision of immersion. Continue reading CES: Targeted Sensory Immersion at the Japanese Exhibition
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Debra KaufmanJanuary 5, 2023
According to a group of game experts, 5G will likely skyrocket the reach and power of mobile games. IQ Labs founder Julian Mitchell moderated a conversation with Activision Blizzard vice president Jonathan Stringfield, Niantic director of product management Tom Emrich and THNDR Games chief executive Desiree Dickerson on the current and future prospects of mobile gaming. Emrich pointed to Niantic’s Campfire that gives players a place to connect. “The industry outside gaming has embraced it as the new social network,” he said. “Games are more than games — they’re synonymous with the metaverse.” Continue reading CES: Mobile Game Execs Talk About Impact of Emerging 5G
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Don LevyJanuary 4, 2023
There are people here in Las Vegas and it’s beginning to look a lot like CES again. A little sticker that says “I was at CES 2022” reminds us that only a hearty few made last year’s trip. As anticipation builds for the Thursday, January 5 opening of the CES exhibits, CTA’s vice president of research Steve Koenig kicked off the pre-show media briefings with his take on “Tech Trends to Watch.” Artificial intelligence, Web 3.0, digital health and augmented reality predictively top his list with a distinctive side note: Watch how enterprise — business at scale — innovates on top of recent tech innovations. Continue reading CES: Steve Koenig Reveals This Year’s Tech Trends to Watch
By
Paula ParisiDecember 7, 2022
Apple has reportedly registered the name xrOS in association with its upcoming extended reality eyewear, expected to be released in 2023. The xrOS moniker represents a switch from another operating system’s name, realityOS, that had been used internally with regard to the device. Whatever the new system is eventually called, the highly anticipated gear will be Apple’s first major debut in a new product category since the Apple Watch was introduced in 2015. Apple’s wearables division contributed more than $41 billion to the company’s bottom line in the last fiscal year, accounting for about 10 percent of its overall sales revenue. Continue reading Apple Registers xrOS, Likely to Power Mixed Reality Headset
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Paula ParisiDecember 2, 2022
The industry is buzzing about a new Sony product called Mocopi that offers motion capture priced for consumers. The Meta Quest-compatible Mocopi utilizes six tracking bands to be worn on the head, back, hands and feet. Priced at 49,500 yen (or about $358), Sony announced Mocopi on its Japanese YouTube channel, with a U.S. release expected toward the end of January 2023. Touted as a way to operate avatars in the metaverse or make videos, Mocopi will have an SDK that can import motion data into 3D animations. Continue reading Sony Targets the Metaverse with Consumer Motion Capture
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Paula ParisiNovember 15, 2022
Information continues to trickle out regarding Apple’s new reality altering headset, expected to hit the market next year, possibly as soon as April. Bloomberg reports it will be powered by a Mac-level M2 chip, with more than 10 cameras facing both outward and inward and “the highest-resolution displays ever featured in a mass-market headset,” although the price tag, forecast as between $2,000 and $3,000, doesn’t sound mainstream. The first version of realityOS the company has developed is codenamed Oak. Apple is also reportedly developing 3D content for the new platform. Continue reading Apple Said to Be Developing 3D Content for realityOS Headset