A compelling panel on audio technology during ETC’s Virtual Reality Summit at NAB emphasized audio’s importance to effective VR storytelling. Moderator Jacqueline Bosnjak, Q Department chief executive/partner, recalls how, when she saw “Catatonic,” a VR experience from Vrse, she immediately knew she had to work in virtual reality. She asked panelists about their approach to VR projects. “The thing we’re all exploring is bringing depth to the timeline,” said Felix & Paul Studios director of sound technology Jean-Pascal Beaudoin. Continue reading ETC’s Virtual Reality Summit Stresses Importance of Audio

During ETC’s Virtual Reality Summit at NAB 2016, ETC VR/AR program lead Phil Lelyveld explained the continuum from augmented reality to virtual reality, adding that most of what we’ll be seeing is a mixed or blended reality. VR is predicted to be worth a tremendous amount of money: Goldman Sachs estimates $18.09 billion in entertainment by 2025, and DigiData puts that number at $30 billion. Among the top things that consumers would like to do with VR now, according to Ericsson ConsumerLab, is examine items when online shopping. Continue reading ETC’s Virtual Reality Summit Details the Current State of VR

“Being There – Virtual Reality News and Documentaries” was the title of a panel on VR journalism at the NAB Show in Las Vegas. Panelists included senior journalists from Sky, RYOT, Condition One, and USA Today Network, as well as one of Google’s lead VR evangelists. Lessons learned include the importance of proximity (e.g. close-ups), making sure that everyone on the team has experience with the key steps in the workflow so they understand the process and can fill in for others, and the need to experiment and fail. The panelists hope that post-production tools improve soon so a greater portion of their time can be spent planning and shooting stories. Continue reading NAB Panel Addresses Impact of VR on News, Documentaries

At NAB 2016, at the VR Pavilion in the North Hall, Assimilate introduced new tools for VR production, marking an ongoing maturation of the production workflow. The company’s big news was the introduction of user-friendly review and approval, which up until now has been a cumbersome and complex process. Also new from Assimilate for VR is real-time output to the Oculus Rift, support for mono and stereo footage, to output a secondary monitor in 360-degree mode, and some new VR grading tools. Continue reading Assimilate Introduces Client Approval Tool for VR Production

At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference

Deluxe began as a film laboratory in the early 1900s. The company has gone through numerous transitions, and today is focused not just on traditional post services, but on those rising to the surface, including virtual reality. Deluxe VR executive Malte Wagener says the company started paying serious attention to VR when Oculus started its Kickstarter campaign. In February 2015, the company first opened a VR unit with four employees. Last week, explained Wagener at NAB, Deluxe VR officially launched its full service offerings with a staff of 35 and growing.  Continue reading Deluxe Officially Opens Virtual Reality Creative Services Unit

YouTube has begun supporting 360-degree live streaming video and spatial audio. Google has supported 360-degree video since last year and spatial audio in the Cardboard since January via the company’s VR platform. This announcement broadens that support to the main YouTube platform. For YouTube creators, all that’s required is a camera that captures 360 video. From the end-user perspective, there’s no extra technology or headsets required to watch 360-degree live streams. The videos will play on any device, including desktop, tablet, iOS and Android. Continue reading YouTube Supports Live Streaming 360 Video and Spatial Audio

Korean grad students are developing an Environmental Modeling Scanner that takes an interesting approach to detailed scanning of complex and crowded environments. Their hardware/software capture volumetric architectural and décor details and, in post-processing, extract people and any other moving or unwanted elements from the model. The approach creates a model by scanning an environment, the result of which can be combined with other capture sessions. They are demonstrating their solution at the NAB Show’s VR Zone in the North Hall of the Las Vegas Convention Center. Continue reading Researchers Demo Environmental Modeling Scanner at NAB

When Ang Lee was asked about his opinion of VR, at the conclusion of a panel at the NAB Show focused on the technical aspects of making “Billy Lynn’s Long Halftime Walk,” he demurred that he was still very focused on making his way through the highly experimental process of creating a movie that combines 3D stereoscopy with 4K and 120 fps. The result, as seen in an 11-minute clip, is so immersive that some viewers compared it to VR. Lee didn’t dismiss VR, and believes it might eventually encompass theatrical experiences. Continue reading NAB: Immersive Films Present Possibilities, Face Challenges

Facebook debuted the Facebook Surround 360 camera for 360-degree video and VR at its F8 conference this week. The company will also freely share its hardware schematics and complex stitching software via GitHub this summer. Others share Facebook’s vision of virtual reality, including Nokia, Jaunt and Google, all of which built their own 360-degree cameras. But Facebook, by open-sourcing its plans, says chief executive Mark Zuckerberg, furthers its central mission of connecting everyone in the world. Continue reading Facebook Open-Sources 360-Degree Camera to Jumpstart VR

NAB and the Entertainment Technology Center at USC are coproducing two major conference programs at the NAB Show next week in Las Vegas: a Virtual Reality Summit on Wednesday, April 20, from 1:00-5:00 pm and the Cloud Innovation Conference, a 2-day gathering of industry leaders on Tuesday, April 19 and Wednesday, April 20. Both events are at the Las Vegas Convention Center. The Cloud Innovation Conference (CIC) covers the current status and future direction of the media cloud, providing professionals with essential knowledge. The half-day Virtual Reality Summit features hands-on practitioners who will discuss the technical and business aspects of producing content in this emerging marketplace. For more information about this year’s conference, visit the links above or the NAB Show website. Continue reading ETC Organizes NAB Cloud Innovation and VR Conferences

Google Cardboard is no longer the only inexpensive VR headset around. From Oakland, CA-based hardware collective Next Thing Co. comes Pockulus, a $49 portable game console that consists of a palm-sized computer and 3D-printed facemask. The tiny computer that runs Pockulus is CHIP, which was the company’s successful seller at $9 per unit. The idea to repurpose CHIP as a VR controller was an April Fool’s Day joke that is now a real product. It requires some DIY, mainly 3D printing the bezel that fits the display on the face. Continue reading What Began as April Fool’s Day Joke is Now $49 VR Headset

Microsoft researchers from the U.K. created a holoportation system, which projects a live 3D hologram of a person into another room, anywhere in the world, where it can interact in real-time with whoever is present. The researchers, who focus on 3D sensors and machine learning, spent two-and-a-half years with the HoloLens team in Washington state to develop holoportation. The system requires a lot of horsepower and high-quality 3D capture cameras, as well as a HoloLens (or other VR/AR headset) on the receiving end. Continue reading Microsoft Demos Live 3D Holoportation System via HoloLens

Industrial Light & Magic’s Experience Lab (ILMxLAB), the Lucasfilm R&D division that prototypes interactive, immersive cinema for VR, augmented reality and theme park attractions, debuted a VR experience of “Jurassic World” at Sundance. Now, it’s rolling out “Trials on Tatooine,” a VR demo using the same CG models created for “Star Wars: The Force Awakens.” Lucasfilm’s parent company Disney also just released a new 360-degree video, “Cold Lairs,” to tease its upcoming “Jungle Book” remake. Continue reading ILM and Disney Unveil Compelling VR Experiences for Movies

Nvidia has entered the field of artificial intelligence with the debut of its Tesla P100 chip, which contains 15 billion transistors — about twice as many as its previous high-end graphics processor and, says Nvidia chief executive Jen-Hsun Huang, the largest chip ever made. Nvidia is creating the DGX-1 computer with eight Tesla P100 chips and AI software; computers from third parties integrating the chip are expected to be on the market by next year. Huang hints its first use is likely to be for cloud computing services. Continue reading Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning