While companies prepare to release virtual reality experiences into the consumer market, an increasing flow of money and effort is going toward developing and buying augmented reality (AR) technology and ideas. Augmented reality is any situation where your personal experience with the world around you is enhanced, supplemented, or added to via personally worn technology. The AR space is getting busy and increasingly crowded as companies position themselves to secure a piece of a new media ecosystem that is projected to yield $120B in revenue by 2020. Continue reading CES: Augmented Reality Getting Ready in the Green Room

In 2016, virtual reality will go on a roller coaster ride at several theme parks. Plans for nine VR roller coasters are already slated, with haunted mazes and thrill rides in the planning stages. At the Wonderland amusement park, outside Toronto, Canada, the Thunder Run roller coaster will begin to offer virtual reality headsets, for an added fee, to a limited number of riders. During the off-season, the park tested the VR experience, where riders fly on the back of a fire-breathing dragon over a medieval village. Continue reading Virtual Reality Roller Coasters Are Coming to Theme Parks

As the first major tech show for “The Year of VR,” the upcoming CES is likely going to be instrumental in setting the tone for the next wave of virtual reality devices. Largely seen as a platform for gamers, it is this segment of consumers that could ultimately drive large-scale adoption of the medium. In anticipation, the show organizers have dedicated a conference track and expanded the floor space devoted to gaming and VR by 77 percent. The devices and interfaces that debut at CES will become the foundation for E3 later in the year. We expect multiple HMDs to be announced, but, for gamers, much of the attention will be on the interfaces. Continue reading CES 2016: Setting the Stage for VR Gaming’s Breakout Year

Virtual reality began to dominate headlines last year at CES, and that drumbeat will only grow louder this year. Falling at the beginning of the proclaimed release window for two of the flag bearers of the VR renaissance, Oculus and Sony, and accompanied by a bumper crop of hardware and software suppliers, VR is ready to emerge from the shadows of the early adopters and meet the general consumer. We expect to see innovative products in January from companies such as Google, GoPro, HTC, NextVR, Sixense, Yezz and others. Beyond gaming and 360-degree video, we’ll be watching for new approaches to live streaming sports and music events. Continue reading CES 2016: Virtual Reality Headgear, Platforms, Ecosystems

The increasing interest in virtual reality and rise of the app stores are expected to help make gaming a hot topic at January’s CES. Coming off its crowd-pleasing debut at the show last year, and with its consumer launch only months away, expect Oculus to monopolize the floor. And with it comes an array of manufacturers hoping to add a new dimension to the immersive gameplay experience with new peripherals. Meanwhile, the widespread adoption of game systems as entertainment hubs has created a new pipeline for indie developers to reach consumers. And let’s not forget the rise of eSports. Turner Broadcasting certainly hasn’t, and will be bringing its largest-ever showcase to prove it. Continue reading CES 2016: VR, Game Platforms, eSports Coming to Las Vegas

In addition to its 2.2 million square feet of exhibit space and product showcases, CES offers nearly 300 conference sessions covering the gamut of consumer technology. Its 36 different conference tracks explore industry sectors from Automotive to Wireless. These conference sessions leverage the presence of more than 48,000 senior-level executives and government officials, many of whom participate on panels or present as subject matter experts. ETC will cover the most relevant sessions from Las Vegas, January 5-9. Continue reading CES: Conference Tracks Explore Breadth, Depth of Innovation

At the Sundance Film Festival in January, the New Frontier program will host 30 virtual reality experiences, more than double the number from last year. Those 30 were chosen from a pool of 200 to 300 submissions. Most projects are artistic or experimental but two came out of Hollywood, highlighting continued interest there. Now, pointing to Facebook and Google’s big investments and recent VR experiments by the National Basketball Association and The New York Times, one market researcher projects virtual reality’s value at $70 billion by 2020. Continue reading VR Exploding at Sundance Fest, to Reach $70B Value by 2020

If you can’t wait until December 18 to see “Star Wars: The Force Awakens,” you’ve got a brand-new 360-degree immersive video series to enjoy. Lucasfilm’s ILMxLAB studio, partnered with Google and Verizon, just created a virtual reality experience, “Jakku Spy,” which is available on the official “Star Wars” Android and iOS apps and viewed via Google Cardboard. The VR experience puts the user in the desert world of Jakku, as a Resistance secret agent. New “vignettes” will be available every few days until the film’s debut. Continue reading ILMxLAB Debuts ‘Star Wars’ VR Series Ahead of Film Premiere

LucidCam successfully raised $100,000 on Indiegogo from 264 backers, and now is well on its way to creating the camera that sounds too good to be true: a $299 device that’s small enough to fit in a pocket and yet can shoot immersive virtual reality content. The company, headed by chief executive Han Jin, says the LucidCam team is now busy creating partnerships with content creators and brands — its first is with make-up brand Sephora — and reveals that the company will release its first 360-degree 3D video in December. Continue reading LucidCam Developing $299 VR Camera, Partners with Sephora

On November 30, Nokia introduced its OZO virtual reality camera in Los Angeles. The camera, aimed at professional content creators, features eight 2K-by-2K-resolution cameras, with lenses capable of a 195-degree field of view and spaced at the same distance as between human eyes, as well as eight microphones for 3D audio capture. Weighing 10 pounds and expected to cost $50,000, the OZO is capable of full 360-degree stereoscopic video in real time and its output is compatible with existing VR headsets

Continue reading Nokia’s Revival with Alcatel-Lucent Takeover, OZO VR Camera

Google just debuted a tool that allows users to customize their Google apps with graphics related to “Star Wars,” in anticipation of the December 18 release of “Star Wars: The Force Awakens.” The user chooses the dark side or light side, and Google then redecorates Google Maps, Gmail, YouTube, Search and Android Wear with lightsabers, TIE fighters and other “Star Wars”-themed iconography. Google promises more “Star Wars” tweaks prior to the opening of the movie, which is expected to top “Avatar” in ticket sales. Continue reading Google Introduces Star Wars-Themed Customization for Its Apps

ETC coverage of the upcoming 2016 CES begins on December 7 with a 3-week series of previews on the top trends and technologies expected to be on display. CES, presented by the newly re-named Consumer Technology Association (formerly CEA), runs from January 4-9 in Las Vegas. At CES, ETC will have a team of dedicated reporters and analysts preparing twice daily email briefs and delivering breaking news as it happens. Following the show, ETC publishes a comprehensive report that distills from the massive trade event the key themes most likely to impact the media and entertainment industry. Continue reading CES 2016: ETC Begins Show Coverage with December Previews

Facebook, which has begun to build VR-like 360-degree videos into its site, now allows users to enjoy a true VR experience on the Samsung Gear VR. The company also launched a microsite to provide potential 360 filmmakers with best practices, guidelines and FAQs. VR producers, Vrse’s Chris Milk and Aaron Koplin also show the best way to make immersive video. Facebook has jumped into VR to stay fresh and, while offering users a chance to enjoy VR, also add some juice to its own VmaRketing. Continue reading Facebook Pushes 360 Videos, Both Branded and Independent

Though LeTV is little known in the U.S., that’s about to change. The Chinese online video and consumer electronics behemoth, which posted an estimated $1.6 billion in revenue last year, is about to introduce U.S. consumers to its Android-based smartphone, a bike with an integrated GPS device, smart TVs with voice control, a 4K video streaming box and a VR headset. The company plans to initially focus on the 3 million Chinese speakers in the U.S. but has also inked a two-picture deal with “Lion King” director Rob Minkoff. Continue reading China’s LeTV Brings VR Headset, Smart TV, More to the U.S.

The New York Times debuted its second, and most ambitious VR film, “The Displaced,” along with its NYT VR app, which can be viewed with Google Cardboard. Produced in partnership with VR studio Vrse, the 11-minute documentary, which focuses on the daily lives of three refugee children across the world, was directed by Ben Solomon and Imraan Ismail and shown at a premiere that included a panel discussion that included participation of Vrse chief executive Chris Milk, who characterizes virtual reality as “the last medium.” Continue reading New York Times Debuts VR App, VR Film on Refugee Children