ETC coverage of the upcoming 2016 CES begins on December 7 with a 3-week series of previews on the top trends and technologies expected to be on display. CES, presented by the newly re-named Consumer Technology Association (formerly CEA), runs from January 4-9 in Las Vegas. At CES, ETC will have a team of dedicated reporters and analysts preparing twice daily email briefs and delivering breaking news as it happens. Following the show, ETC publishes a comprehensive report that distills from the massive trade event the key themes most likely to impact the media and entertainment industry. Continue reading CES 2016: ETC Begins Show Coverage with December Previews

Facebook, which has begun to build VR-like 360-degree videos into its site, now allows users to enjoy a true VR experience on the Samsung Gear VR. The company also launched a microsite to provide potential 360 filmmakers with best practices, guidelines and FAQs. VR producers, Vrse’s Chris Milk and Aaron Koplin also show the best way to make immersive video. Facebook has jumped into VR to stay fresh and, while offering users a chance to enjoy VR, also add some juice to its own VmaRketing. Continue reading Facebook Pushes 360 Videos, Both Branded and Independent

Though LeTV is little known in the U.S., that’s about to change. The Chinese online video and consumer electronics behemoth, which posted an estimated $1.6 billion in revenue last year, is about to introduce U.S. consumers to its Android-based smartphone, a bike with an integrated GPS device, smart TVs with voice control, a 4K video streaming box and a VR headset. The company plans to initially focus on the 3 million Chinese speakers in the U.S. but has also inked a two-picture deal with “Lion King” director Rob Minkoff. Continue reading China’s LeTV Brings VR Headset, Smart TV, More to the U.S.

The New York Times debuted its second, and most ambitious VR film, “The Displaced,” along with its NYT VR app, which can be viewed with Google Cardboard. Produced in partnership with VR studio Vrse, the 11-minute documentary, which focuses on the daily lives of three refugee children across the world, was directed by Ben Solomon and Imraan Ismail and shown at a premiere that included a panel discussion that included participation of Vrse chief executive Chris Milk, who characterizes virtual reality as “the last medium.” Continue reading New York Times Debuts VR App, VR Film on Refugee Children

YouTube is introducing 360-degree VR videos as well as a virtual movie theater for all YouTube videos. Anyone with a Google Cardboard headset and the Android app can begin viewing the ten or so VR videos that YouTube produced; the iOS app is coming soon. YouTube’s VR features come just before The New York Times ships 1.3 million Google Cardboard sets and its own VR documentary, “The Displaced.” YouTube’s assertive move into VR is widely seen as a way to stay a step ahead of the competition, Facebook in particular. Continue reading YouTube Democratizes VR, Stays a Step Ahead of Competition

Facebook, which just achieved a milestone of more than a billion daily users, has announced plans to share revenue with Facebook video content owners and launch a news app. The moves are aimed at keeping users on the platform as long as possible, and its competitors have the same goal in mind: Apple has its newsreader Apple News, partnering with The New York Times; Twitter Moments links tweets in a traditional story format; and Snapchat Discover app showcases stories from publishers including CNN, Vice, People and National Geographic. Continue reading Facebook Unveils Plan to Share Revenue with Video Creators

An all-star panel of futurists and inventors featuring John Underkoffler, CEO & chief scientist, Oblong Industries; Philip Rosedale, CEO of High Fidelity and founder of virtual world “Second Life;” Berkeley academic Jack McCauley, founder & president of McCauley Labs and a co-founder and chief engineer of Oculus; and Richard Marks, director of PlayStation Magic Lab looked above and beyond the introduction of VR to articulate an array of visions and technical challenges yet to be mastered. The panel took place at Digital Hollywood and was moderated by ETC project manager Philip Lelyveld. Continue reading Digital Hollywood Panel Discusses Interfaces and Future of VR

The Society of Motion Picture and Television Engineers opened its annual conference in Hollywood with a day devoted to the technical and artistic challenges of virtual reality and augmented reality, otherwise known as mixed reality. AMD lead architect for VR and advanced rendering Layla Mah gave the keynote address, detailing the technical parameters that will allow VR to become a commercial reality: an untethered device capable of one petaflop (a quadrillion floating point operations per second) among other criteria. Continue reading SMPTE 2015: VR, AR Open Annual TV/Film Engineering Show

For box-office hit “The Martian,” 20th Century Fox and its Fox Innovation Lab developed a VR experience that will debut as a commercial release in the first half of 2016. The VR experience relies on Oculus headsets but will also be available with other devices. The experience is based on the lead character of the movie, putting viewers into the challenges faced by astronaut Mark Watney on Mars. Filmmaker Robert Stromberg said the “thrilling” experience aims to provoke a wide range of emotions including anxiety and success. Continue reading Fox Innovation Lab to Debut Virtual Reality with ‘The Martian”

Magic Leap, the Florida-based company that raised $542 million from Google, Qualcomm and others last year, demonstrated how it plans to marry the real world with virtual, computer-generated content. Magic Leap demonstrated its technology at The Wall Street Journal’s WSJDLive conference in Laguna Beach, California with a concept video that shows the user interacting with a tiny robot gimbal hiding and ducking behind the legs of a real table. The user also brought up a virtual solar system in the real office environment. Continue reading Magic Leap Demonstrates Its Augmented Reality Technology

Reality Lab gave a technology demonstration of Quantum Leap, the code name for a VR recording device with 16 cameras and proprietary technology that enables it to render real-time video instantly, without post production, on a Samsung Gear VR running Oculus Connect software. Company founder Halsey Minor calls Quantum Leap, which was featured at a Digital Hollywood luncheon, capable of “the first live VR broadcast.” Minor reports that his company plans a music concert VR shoot in the next six months. Continue reading Digital Hollywood: Reality Lab Demonstrates Live VR Broadcast

VR experts at a Digital Hollywood panel described the challenges with virtual reality today and predicted how it’ll progress in the next five years. Moderated by iCinema Ventures founder Bruce Greenberg, the panelists were upbeat about future prospects at the same time they warned of the pitfalls, including how VR ubiquity could lessen its value. The conversation eventually focused on the tensions between hardware manufacturers enabling the VR experience and content creators working within technical limitations. Continue reading Digital Hollywood: VR/AR Today and Five Years In the Future

Virtual reality for live events is a reality, not just for music, news and sports but red carpet events, revealed Variety editor David S. Cohen, who hosted one covering the debut of “Guardians of the Galaxy” recently. He noted the difference between the three genres under consideration. “Sports are a live play. News is perishable but doesn’t always have to be live. Music is more evergreen.” At Digital Hollywood, experts shared the most exciting opportunities and most concerning pitfalls of VR content. Continue reading Digital Hollywood: VR for Live Events in Music, News, Sports

In GoPro’s first ever deal with an educational institution, the camera company and USC School of Cinematic Arts announced that USC students will receive help to distribute, monetize and promote content created with GoPro camera equipment. As part of the deal, GoPro will donate 150 cameras and accessories, and GoPro camera technology will be incorporated into the school’s filmmaking curriculum — including education, workshops and one-on-one tutoring — this fall. The cameras will also be used for gaming and VR. Continue reading GoPro and USC Ink Deal to Use Cameras for Film, Games, VR

DirecTV just released its first virtual reality app, BKB VR, which stands for Big Knockout Boxing. Not for use with live games, BKB VR will display the event held on June 27 at Las Vegas’s Mandalay Bay, which was recorded in 360-degree video. Available for Google Cardboard and Samsung Gear VR headsets, BKB VR can be downloaded on Google Play for Android phones and the App Store for iPhones. The fight footage is also available via Samsung’s Milk VR service and the Oculus Store. Continue reading DirecTV Launches First VR App to Promote Big Knockout Boxing