SIGGRAPH 2015, the interdisciplinary conference on the latest computer graphics and interactive techniques, is underway at the LA Convention Center and runs through August 13. SIGGRAPHis unique as a trade event because it showcases both the state of the art in professional production as well as being one of the best places in the world to see and experience emerging technologies, talent and academic research. The conference theme, “XRoads of Discovery,” and the selection of Joichi Ito, director of the MIT Media Lab as the conference keynote speaker, underscore the future look. Continue reading SIGGRAPH 2015: XRoad of Discovery; Emerging Tech Conference Opens in LA

The tech world is awash in virtual reality startups, each of them focusing on developing different aspects of the new medium. Oculus VR, which was purchased by Facebook last year for $2 billion, has made great strides in several areas, including its virtual reality head-mounted display Oculus Rift, but is also working on Oculus Cinema, a consumer-facing movie-watching app. Other companies are creating avatars, virtual worlds and virtual games, and a camera that allows viewers to go on tours of homes for sale and hotel rooms. Continue reading Virtual Reality Startups Define Diverse Facets of New Medium

Greenlight VR, a San Francisco-based business intelligence startup specializing in the virtual reality industry, has created a business map of significant VR players. The rising prospects for virtual reality as a mainstream medium has seen new demand for ways of better grasping the scope and nuances of the industry’s emerging and rapidly evolving landscape. The database profiles hundreds of VR businesses from around the world — from fledgling startups to the established companies entering this space — organized by 22 categories across 11 sectors. Continue reading Greenlight VR Maps Today’s Virtual Reality Industry Ecosystem

Microsoft’s HoloLens augmented reality headset allows video — which can be streamed over the Internet — to be viewed from any angle, combining the real world with computer-generated imagery. Whereas a digital object can be rendered in 3D and easily shown from any angle, live action isn’t so accommodating. To that end, the Silicon Valley company just came out with a document giving specific directions on how to capture and handle live action footage for use with its AR headset.

Continue reading Microsoft Details How to Shoot for its HoloLens AR Headset

AltspaceVR, a virtual reality chat room and communication platform, just raised $10.3 million, which it will use to work towards a business plan that could include paid virtual gatherings with celebrities. Founded in 2013, Altspace launched its VR chat room in June. Its global user base spends time on the site chatting, browsing, playing games or watching videos; the software runs on Oculus, Mac and PC desktops and 3D TVs. Users can add a Leap Motion or Kinect motion sensor to add gestures to their robot avatars. Continue reading With New Funding, AltspaceVR Plans More Virtual Gatherings

Nokia Technologies launched a 360-degree 3D VR camera targeted at professional content creators, and, in the process, rebranded itself. The company sold its mobile phone business to Microsoft in 2013. The new VR camera, dubbed OZO, which was unveiled in Hollywood and is slated for a Fall 2015 release, features eight lenses, each of which captures 2Kx2K resolution, and eight microphones to capture and create spatial audio. Nokia also plans to enable live broadcasting to VR headsets. Continue reading Nokia Introduces 360-Degree VR Camera for Pro Filmmakers

Oculus Story Studio premiered “Henry,” its second virtual reality movie, at an event in Beverly Hills yesterday. The San Francisco-based company is attempting to define the parameters of VR content by making short movies. The studio’s first movie, “Lost,” which was shown at the Sundance Film Festival, focused on immersing the viewer in an environment. “Henry,” however, focuses on creating a character — a hedgehog with a problem — and figuring out how to use that character’s presence in virtual reality. Continue reading VR Storytelling: Oculus Story Studio Debuts Animated Short

ABI Research projects that 43 million virtual reality devices will ship by 2020. Compare that to the 1.5 million Google Cardboards expected to ship by the end of 2015. That virtual reality and augmented reality is growing is no surprise, given the involvement of major industry players including Google, Samsung, Microsoft and Facebook. But perhaps nothing paints a better picture of VR’s growing clout than a look at the number of devices predicted to ship, from Oculus Rift’s head-mounted display to Google Cardboard’s inexpensive glasses. Continue reading Report Estimates 43 Million VR/AR Devices to Ship by 2020

At VidCon, YouTube chief executive Susan Wojcicki reached out to the video creator community with an array of enticements. That’s because, although YouTube may be the biggest player in user-generated content — including the properties that reach stratospheric views — the Google-owned company now has plenty of competition. Facebook, Periscope and Vine are just some of the platforms wooing video creators who have created successful properties, and YouTube unveiled efforts to keep these creators on its site. Continue reading YouTube Offers Incentives to Compete for Top Video Creators

Linden Lab, which innovated the virtual world Second Life in 2003, is entering virtual reality with Project Sansar. The company has been working behind the scenes to build virtual worlds for Oculus Rift and other VR headsets, and relies on its experience with Second Life to inform Project Sansar. Second Life is user-centric, allowing players to create and explore virtual landscapes of their own making. Project Sansar, on the other hand, allows brands to build VR worlds and link to them from websites or third-party apps. Continue reading Second Life’s Linden Lab Debuts New Virtual Reality Project

YouTube just added 360-degree functionality to its TrueView ads, and Budweiser tried out the new feature for its “Whatever USA” campaign. The 360-degree feature enables users to watch a video from any chosen angle by dragging the mouse along directional arrows to change the view. YouTube first debuted the 360-degree videos in March; now advertisers can bring that experience to TrueView ads, with the intent of fully engaging mobile consumers. Over half of YouTube’s views are now accessed from mobile devices. Continue reading YouTube’s 360-Degree Video Now Available for TrueView Ads

With the acquisition of Pebbles Interfaces, Oculus VR is poised to replace its Touch controller with hand-sensing technology that allows users to interact directly with the virtual world. This is Oculus’ latest acquisition this year of companies offering expertise in tracking and 3D mapping. Pebbles’ technology, based on custom optics, sensor systems and algorithms, tracks hand movement in real space, with detailed mapping of where each hand is in relation to the other. The terms of the purchase were not announced. Continue reading Oculus Acquires Technology That Enables Direct VR Interaction

Virtual reality stakeholders debating ways to move content into the mainstream are looking at crowdsourced ratings to help improve quality control. Although content is improving in this nascent genre, one bad VR experience can turn off a first-time user to subsequent tries. This, and the need to get a quantifiable number of headsets into the marketplace were identified as chief impediments to VR achieving more widespread acceptance, concluded participants at the first SoCal Virtual Reality Conference and Expo at UC Irvine. Continue reading VR Experts Look at Crowdsourced Ratings to Improve Content

French startup VideoStitch has the ability to output a live 360-degree feed, using multiple action cameras, making it ideal for virtual reality. The video-stitching solution attracted the attention, and $2.25 million, from Alven Capital. VideoStitch’s software can also be used to output 3D videos as well as a simple stitching solution for video feeds. The software supports any 360-degree camera configuration, is scalable and allows processing across multiple GPUs for real-time results. Continue reading VideoStitch Raises $2.25 Million for Live 360-Degree VR Feed

On July 12, GoPro will debut Hero4 Session, its latest action-video camera, priced at $399 and featuring a dramatically different form factor: a 1.5-inch cube that weighs only 2.6 ounces, with one button for on and off. In addition, GoPro founder Nick Woodman has announced the company’s expansion into virtual reality with a 16-camera array for an as-of-yet undisclosed price, to debut in August. Scheduled for next year, GoPro also plans to launch a quadcopter drone with built-in GoPro camera. Continue reading GoPro Unveils Smaller Hero Camera, Plans for VR and Drone