Triller, a short-form video sharing app acquired in 2019 by Hollywood financier Ryan Kavanaugh’s Proxima Media, is launching a platform called Metaverz for immersive experiences ranging from sports and concerts to social events that take place “past the velvet rope” in virtual nightclubs populated with influencers, creators and celebrities. Right now, the company is previewing a video that showcases what looks like basic video game graphics, although Triller is touting a partnership with Singapore-based Epik, a blockchain-focused firm described in the Metaverz announcement as “a leading global platform for AR/VR and gaming experiences.” Continue reading Short-Form Video Platform Triller Creates a New Virtual World

There’s trouble in virtual paradise, according to The Wall Street Journal, which says internal Meta Platforms documents show that its initial goal of 500,000 monthly active “Horizon Worlds” users by the end of 2022 has been revised to 280,000, which is over 80,000 more than it currently has. Meanwhile, Forbes says the debut of avatar “legs” demoed by Meta CEO Mark Zuckerberg at last week’s Meta Connect was actually “staged” using motion capture. However, a Meta spokesman explains that the company’s metaverse efforts were always expected to be a multiyear project, with ongoing improvements based on user feedback. Continue reading Meta’s ‘Horizon Worlds’ Is Struggling to Attract New VR Users

Meta Platforms unveiled its anticipated mixed reality headset yesterday at Meta Connect. The $1,500 Quest Pro, which CEO Mark Zuckerberg introduced as “the first in our new line of advanced headsets,” becomes the first full-color AR/VR device to hit the U.S. market on October 25. Although Meta is positioning the Quest Pro as a productivity device, the thrust was that app makers will be encouraged to develop for it. Meta also announced that NBCUniversal content and Microsoft Office, Windows, Teams and Xbox Cloud Gaming are coming to Meta Quest headsets. Continue reading AR/VR Meta Quest Pro Targets Productivity Sector for $1,500

Despite speculation that Apple will debut a realityOS (rOS) headset next year, CEO Tim Cook says the metaverse is not yet ready for prime time, telling a European publication he’s “really not sure the average person can tell you what the metaverse is.” On a continental excursion that included a commencement address at the University of Naples Federico II in Italy, Cook appeared bullish on augmented reality, while downplaying virtual reality, the technology around which Meta Platforms is building its future. “I think AR is a profound technology that will affect everything,” Cook told the magazine Bright. Continue reading Cook Hints Apple’s First realityOS Glasses Will Be AR, not VR

A year after debuting in partnership with Verizon its $599 Nreal Light AR glasses in the U.S., Beijing-based Nreal is releasing the sportier Air AR glasses on Amazon. The $379 price is about $100 less than Air ARs were going for in Asia. The company is also upgrading its Nebula AR OS for augmented reality, including a version for Apple mobile, albeit only those powered by Apple silicon (M1 and M2 chips). In other words, newer iPhones and MacBook Pro and MacBook Air laptops. The Apple and Android/PC visual presentations will be different, at least initially. Continue reading Nreal Debuts Air AR Glasses for Android, PC and Soon Apple

Nvidia Research is introducing a new AI model that largely automates the process of creating virtual worlds, making it easier for developers to populate games and VR experiences with a diverse array of 3D buildings, vehicles, characters and more. Trained using only 2D images, GET3D generates 3D shapes with high-fidelity textures and complex geometric details. GET3D can generate “a virtually unlimited number of 3D shapes based on the data it’s trained on,” according to Nvidia, which says the objects can be used in 3D representations of buildings or the great outdoors, in games or the metaverse. Continue reading Nvidia Debuts New AI Model That Quickly Generates Objects

Disney+ has unveiled a new app for viewing augmented reality, inviting subscribers to test drive “the future of storytelling, in your own living room” with the new short “Remembering: The AR Experience.” Created by an award-winning duo (“Captain Marvel” star Brie Larson, who also produces, and writer/director Elijah Allan-Blitz), the 8-minute film is meant to be viewed “through” an iOS tablet or iPhone that you hold up to your TV screen, allowing its camera to activate a QR code that triggers the AR, bringing fanciful objects (trees, rainbows, shooting stars and clouds) to your IRL surroundings. Continue reading Disney+ Shares the ‘Future of Storytelling’ with New AR Short

Meta Platforms is joining forces with Qualcomm to develop a next-generation extended reality chipset for its Meta Quest 2 and other headsets. The multi-year agreement, announced at the IFA 2022 consumer electronics show in Berlin, will focus on virtual reality and augmented reality applications. While the deal leverages Qualcomm’s Snapdragon XR platforms, engineering and product teams from each company will collaborate on “core technologies to accelerate a fully realized metaverse,” Qualcomm president and CEO Cristiano Amon announced from the stage at Friday’s IFA keynote in which he was joined remotely by Meta CEO Mark Zuckerberg. Continue reading Meta and Qualcomm Will Develop Next-Generation VR Chips

Meta Platforms is assessing “possible paid features” for its social apps, including Facebook, Instagram and WhatsApp, according to an internal employee memo. The initiative, under a freshly minted division called New Monetization Experiences, led by Pratiti Raychoudhury, represents Meta’s first coordinated move into paid features across social platforms serving an estimated 3.65 billion monthly users worldwide, per Statista. It comes at a time when Meta is under pressure to increase revenue, which has taken a hit from Apple’s ad-tracking changes and a general softening in digital ad spending. Continue reading Meta Explores New Monetization Features for Its Social Apps

Mark Zuckerberg has confirmed that Meta Platforms will in October debut the mixed reality headset the company has been developing under the codename Project Cambria. Appearing on Spotify’s “The Joe Rogan Experience” podcast last week, Zuckerberg said the new headset will have outward facing cameras capable of porting the outside world into the VR experience. With improved facial tracking to transpose smiles and frowns and the ability to convey “actual eye contact” between avatars, Zuckerberg said the new device will enhance the experience of “social presence.” Continue reading Zuckerberg Says New Meta VR Headset Launching in October

Epic Games is getting another major venue in its “Fortnite” metaverse with an iHeartMedia digital headquarters. The complex, iHeartLand, includes a main stage, recording studio and game park. An interesting example of how virtual reality is mapping IRL commercially, the concert venue struck a naming rights deal with insurance company State Farm. In addition to avatar concerts, State Farm Park features a large screen that can display 2D performances, the format chosen by inaugural guest Charlie Puth for his September 9 show. Continue reading ‘Fortnite’ Metaverse Build-Out Gets iHeartLand Music Venue

Engineers at Nvidia have teamed with Stanford University researchers to develop a virtual reality headset that looks and feels more like a regular pair of eyeglasses, according to a research paper presented at SIGGRAPH 2022. The “Holographic Glasses” can depict scenes in full-color 3D holographic images using optical lenses that are just 2.5mm thick. The so-called “pancake lenses” not only have a slimmer profile, but also offer a 200-degree field of view and the potential for resolution that is virtually unlimited and can be “cranked up” at will. Continue reading Nvidia and Stanford Develop Downsized Holographic Glasses

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

Meta Platforms’ revenue dropped 1 percent in the second quarter, totaling $28.8 billion, just missing Wall Street’s expectation. It was the first year-over-year revenue drop since the company went public 10 years ago. Meta logged $6.69 billion in Q2 profit, down 36 percent over the same period in 2021. Costs increased by 22 percent, largely due to ongoing heavy investment in the metaverse, where the company’s ambitions took a hit Wednesday when the Federal Trade Commission filed a lawsuit to prevent Meta from buying Los Angeles-based virtual reality firm Within. Continue reading Profits Down as FTC Sues Meta to Block Purchase of Within

The Walt Disney Company has announced the six companies to participate in its latest business accelerator program. The 2022 Disney Accelerator focuses on tech startups involved in Web3 and immersive experiences through work in augmented reality, NFTs and artificial intelligence. The six participants are: Flickplay, Inworld, Lockerverse, Obsess, Polygon and Red 6. Disney will offer participants investment capital, co-working space, guidance from Disney’s senior leadership team and an executive mentor. The Accelerator program will conclude with a Demo Day this fall at the Walt Disney Studios lot in Burbank, California. Continue reading Disney Accelerator Startups Focus on Web3, Immersive Tech