Virtual reality and marketing is a match made in heaven, say many VR experts, but so far very few examples of that pairing have come to pass. OnlyInVR CEO Michael Hodson hopes to change that with videos for the tourism and travel industry. His company’s videos have already been big hits at trade shows, he claims, and he lists STA Travel and the Aspen Chamber of Commerce among his clients. He also shows off VR tours of New York, Las Vegas and Venice, Italy optimized for Samsung’s Gear VR. Continue reading OnlyInVR Sells Immersive Videos to Tourism, Travel Clients

Sphericam 2 is a 4K spherical camera launched recently as a Kickstarter project with the intent of providing photographers, cinematographers and consumers with a means of easily capturing high-quality 360-degree video. The developers behind Sphericam see the camera is an ideal solution for producing content for VR hardware including Oculus Rift, Samsung Gear VR and Google Cardboard. The camera features six built-in 4K lenses and records 360-degree video at 60fps. With 23 days to go in the campaign, the project has already exceeded its $150,000 goal. Continue reading New 4K 360-Degree Camera is Designed for Virtual Reality

If you were not at E3, the recent Electronic Entertainment Expo, you might think that the great expanse of the Los Angeles Convention Center was wall-to-wall virtual reality. Despite VR’s headline domination, it was a different story on the floor where impressive visuals and sophisticated gameplay ignited the crowd. Even jaded game industry media could not contain their excitement. As IGN enthused after the Sony press conference, for instance, “That may be the best E3 press event ever.” We divided our overview into two parts: the evolution of E3 and direction of the gaming industry, followed by a breakdown of this year’s top products. Continue reading Perspective: In Reality, VR Not the Only Game at E3 (Part 1)

Microsoft used its E3 media event last week in Los Angeles to present its vision of the future of immersive entertainment with a “mixed reality” demonstration of the popular video game “Minecraft” seen through its HoloLens headset. The demonstration at the Shrine Auditorium exhibition hall lasted only a few minutes but its impact continues to resonate. Although Microsoft has provided few detailed plans, its early demos and comments made at E3 and other conferences suggest a future that is something more than a virtual or augmented reality. Continue reading Microsoft: Mixed Reality is Future of Immersive Entertainment

According to IDC, 72.1 million wearable devices will be shipped this year. The global forecast represents an increase of 173.3 percent over 2014. Shipments are expected to experience a 42.6 percent compound annual growth rate the next several years, reaching 155.7 million units in 2019. The demand for sub-$100 wearables from vendors such as Fitbit and Xiaomi that do not require third party apps has been particularly strong. “We expect smart wearables, those capable of running third party apps, to take the lead in 2016,” said analyst Jitesh Ubrani. Continue reading IDC Projects Wearables Market to Grow 173 Percent This Year

Industrial Light & Magic has created a new division with a focus on developing virtual reality and augmented reality experiences for movie fans. ILMxLAB is planning to debut an entertainment experience based on “Star Wars” later this year. It has been working on technology for the iPad and Oculus Rift that would allow consumers to enter their favorite movie scenes and navigate through them. ILMxLAB execs indicate that the technology could launch when the J.J. Abrams-helmed “Star Wars: The Force Awakens” is released in mid-December. Continue reading New ILM Team Developing Immersive VR and AR Experiences

AltspaceVR, a virtual reality communications platform backed by Google Ventures, enables multiple users from anywhere in the world to gather and share a virtual space. Unlike the text-based chat rooms of the 1990s, AltspaceVR uses computer cameras and Leap Motion trackers to translate users’ movements, mannerisms and gestures into the virtual world. It has been described as “Second Life for the first person.” AltspaceVR, now open to the public, was founded in 2013 and is led by Eric Romo, a former SpaceX propulsion lead analyst. Continue reading Venture-Backed AltspaceVR Creates Virtual Reality Chat Room

In a wide-ranging keynote at the Augmented World Expo tradeshow this week, Tom Furness, a pioneer in human interface technology, traced his career innovating in virtual reality and announced the formation of the Virtual World Society. Often called a grandfather of VR, Furness’s groundbreaking work includes developing the first VR flight simulator, first VR consumer product and first retina display. His latest vision is for a network of labs where young creatives and technologists turn their talents to solving Earth’s urgent environmental and social problems. Continue reading AWE: Grandfather of VR Seeds an Industry, Calls it to Action

Augmented reality systems with technology that overlays digital interfaces onto the physical world may eventually edge out virtual reality and significantly impact human perception. While VR products such as Oculus Rift, Gear VR and HTC’s Vive get closer to launch, timelines for augmented reality devices such as Microsoft’s HoloLens and Google-backed Magic Leap remain vague. However, some believe AR is more likely to become integrated into our everyday activities and subsequently affect the way we interact, work and communicate. Continue reading Augmented Reality on Track to Transform Our Everyday Lives

More than 3,000 attendees and 200 exhibitors gathered in Santa Clara this week for the Augmented World Expo, now in its sixth year. The event, which has grown ten-fold since its inception, featured demos involving VR headsets, enhanced glasses, product-scanning apps and brain-scanning headbands. According to a recent Digi-Capital report, augmented and virtual reality is projected to reach $150 billion in revenue by 2020 (when AR is expected to dominate 80 percent of the market). AWE founder Ori Inbar believes “2016 will be the year of shakeups and mergers.” Continue reading AR/VR Leaders Imagine the Future at Augmented World Expo

Qualcomm announced that its Snapdragon 810 CPU and Adreno 430 GPU will power Google’s next generation Project Tango smartphone, coming out in the third quarter of 2015. The new phone promises to offer the same capabilities of the Nvidia-powered Project Tango tablet, but in a smaller form factor. “We’re excited to work together with Google and Android developers to help deliver new, innovative visual experiences using depth-sensing technology on mobile devices,” said Raj Talluri, SVP of product management, Qualcomm. Continue reading Qualcomm Tech to Power Next-Gen Project Tango Smartphone

Oculus Story Studio, a lab program within Oculus VR dedicated to experimentation with the goal of helping virtual reality grow as a platform, is using “Lost Director’s Cut,” a new version of the studio’s short VR film as the basis for a new social experience that promises to change the paradigm of VR experiences from solitary to shared. The purpose of the new demonstration is to show filmmakers and other creatives how far they can push virtual reality beyond current single-person, isolated experiences. Continue reading Oculus Story Studio Explores Ways to Make VR More Social

FOVE, which claims to be the only virtual reality headset with built-in eye-tracking, has surpassed its Kickstarter goal by nearly $100,000 with 37 days left to go in the campaign. A $399 donation awards backers with a headset and development kit, and FOVE plans to deliver both by May 2016. Eye-tracking not only enables users to play games by aiming their eyes, it opens the door to foveated rendering, which reduces the computational demands on real-time processing and provides contextual feedback, avatar eye-mapping, and more. Continue reading FOVE, a VR Headset with Eye-Tracking, Thrives on Kickstarter

Oculus is getting ready for the release of its long-awaited Oculus Rift VR headset with recommendations for PC specs and a special event on June 11. The company recommends a powerful GPU to handle rendering. The Rift will initially require a desktop PC running Windows 7 SP1 or newer, 2 USB 3.0 ports, and HDMI 1.3 video output supporting a 297MHz clock through a direct output architecture. Meanwhile, Oculus has halted work on Mac and Linux support while it readies the PC software for launch. Continue reading Oculus Reveals PC Specs for Upcoming Launch of Rift Headset

Microsoft demonstrated the practicality of its HoloLens augmented reality technology at last week’s Microsoft BUILD developers conference. While it may not be as exciting as stepping into an immersive experience with virtual reality, the technology opens the door for some compelling practical applications, whether that involves educating medical students or building virtual models of rocket ships. Possibilities for business and the home is what may help augmented reality catch on and improve people’s lives. Continue reading Microsoft’s HoloLens AR Technology Designed for Productivity