With Apple expected to announce an AR/VR headset by year’s end, Meta Platforms CEO Mark Zuckerberg is wasting no time trying to saturate the market with Meta Quest 2 games and gear, while priming the pump for the Meta Quest Pro, which some say may debut as early as this fall. June has seen a summer sale of up to 40 percent off on 60 Quest 2 games. And last week, Zuckerberg mounted a shock and awe offensive, previewing several early prototypes, including the Holocake 2 — Meta’s lightest, thinnest VR headset, which plays PC virtual reality games. Continue reading Meta Teases Headset Prototypes from VR Development Lab

Madison Avenue continues to scale in the metaverse, which is experiencing a land-grab for the best storefronts as brands like Gap and Nike unveil digital-only versions of their goods competing against — and sometimes collaborating with — digital-first brands like sneaker maker RTFKT and fashion house Fabrikant. Mobile game destination The Sandbox has already sold more than 70 percent of its “land” to businesses including cryptocurrency exchange Binance and video-game maker Atari. Even traditionalists like NASCAR and JPMorgan Chase are pitching virtual tents. The bank has signed a lease in Decentraland, a 3D online world. Continue reading Major Brands Are Starting to Experiment with the Metaverse

ByteDance appears ready to make a splash in the U.S. virtual reality market and is expanding the presence of its Pico VR unit on the West Coast, as per recent job listings. The Beijing-based ByteDance purchased Pico in August 2021, and now has more than 40 open positions posed for operations in San Diego, San Francisco and Seattle. According to Pico’s website, the company makes “best in class” wireless VR headsets, and in addition to the U.S. has operations in Europe, China and Japan. Many of the current job listings are for a content division called Pico Studios. Continue reading ByteDance on Hiring Spree for Expansion of Its Pico VR Unit

Buzz is heating up on Apple’s new mixed reality headset, with the company reportedly securing “Iron Man” director Jon Favreau to create content for the new platform that brings to life the dinosaurs from “Prehistoric Planet,” the Apple TV+ documentary on which he served as executive producer. The headset, anticipated for 2023 release, is expected to offer both virtual- and augmented-reality experiences, and will run realityOS, or rOS software. Details broke on the eve of Apple’s Worldwide Developers Conference, June 6-10, but has not been announced during WWDC. The device will position Apple to compete with Meta, Microsoft and soon Google in the AR/VR space. Continue reading Apple realityOS Headset Reportedly on Deck for 2023 Release

Qualcomm has revealed a new plan for AR glasses that can connect wirelessly with smartphones. This latest version of the company’s Smart Viewer is a reference design that can be used by manufacturers to create commercial headsets and is aimed at creating “immersive experiences that unlock the metaverse,” the company says. The new Wireless AR Smart Viewer has a higher-powered chipset and offers Wi-Fi 6/6E and Bluetooth tethering instead of a USB-C cable. Developed by Chinese manufacturing company Goertek, the new Smart Viewer is currently being made available to handful of Qualcomm’s manufacturing partners. Continue reading Qualcomm Announces Wireless AR Glasses Design for OEMs

In the run-up to SIGGRAPH 2022, August 8-11 at the Vancouver Convention Center, Nvidia is unveiling some splashy designs, including what is described as the world’s thinnest VR glasses (just 2.5mm). Developed in conjunction with Stanford University, the team says the new VR headset can easily be modified to achieve a 120-degree diagonal field-of-view (though the initial prototypes are much narrower in scope). The lightweight glasses provide a true holographic display but can also display flat images. Most current VR headsets achieve depth by converging flat images for a stereoscopic view. Continue reading Nvidia and Stanford Co-Develop World’s Thinnest VR Headset

Meta Platforms’ stock price jumped 18 percent Wednesday on Q1 results that while not great were better than expected. Revenue was up 7 percent, to $27.9 billion, the most listless growth rate since Facebook’s May 2012 IPO. Reality Labs, the division driving the company’s metaverse ambitions, beat analysts’ expectations with revenue of $695 million, but the unit lost about $3 billion. Reality Labs is a large investment in a next-generation platform “comparable in value to the leading mobile platforms today,” Meta CEO Mark Zuckerberg said. Continue reading Lowered Expectations Drive Meta Stock Rise on Q1 Earnings

Streaming is booming, accounting for 53.7 percent of Internet bandwidth traffic, up by 4.8 percent for the year according to Google, which anticipates continued growth as gaming, social networks, AR and VR experiences take hold. To service those needs, the Alphabet unit is officially launching Media CDN, an extensible Google Cloud platform for the distribution of streaming content. At the 2022 NAB Show Streaming Summit this week, Google touted Media CDN as a more affordable and efficient way for media and entertainment companies to deliver immersive streaming experiences globally and at scale. Continue reading Google’s Media CDN Provides Content Streaming Automation

Meta Platforms is beginning to implement parental controls on Instagram and Quest. Last week, Instagram added a Family Center that will eventually expand to allow parents and guardians to “help teens manage experiences across Meta technologies from one central place.” Meta says parental controls will be added to Quest VR in May, and hinted others, like Facebook, are queued-up to join. The Family Center will allow parents to monitor how much time their teens spend on Instagram, setting limits if they choose. Additionally, accounts teens follow and accounts following them will be trackable. Continue reading Meta Adding Parent Controls for Instagram and Virtual Reality

Given the messy, eleventh-hour battle with the FAA over 5G deployment, it’s not too early to start planning a rollout for 6G, experts say. While the U.S. trails Asia in 5G availability, it’s still at the front of the pack, with coverage of roughly 80 percent of the population through home or office in mid-2021, says PwC, assessing only about 12 percent of “device penetration,” or subscriptions. Yet 6G is already being touted as being able to take cloud computing and the mobile Internet to unimagined realms of global connectivity and social equity. Continue reading Global Tech Firms Advised to Begin Planning for Jump to 6G

Businesses curious as to how 5G may impact operations would do well to look to South Korea, where as of November, 5G subscriptions reached 28 percent or about 20.19 million of total mobile subscriptions, according to RCR Wireless. The country not only has a substantial 5G base, but some of the fastest. Autonomous vehicles are already relying on 5G there, as are smart factories, and the proclivity consumers have shown for new technologies prompts experts to conclude the nation may lead the way in areas such as augmented reality, virtual reality and the metaverse. Continue reading South Korea a Case Study in 5G Deployment for Businesses

Taiwanese electronics company HTC has introduced a new Vive Guardian feature for its popular VR headset, the HTC Vive. The safeguard is designed to limit access to apps while children are cavorting in the metaverse, and experts say it’s a much needed step in an environment that thus far lacks kid profiles and parental safety settings. HTC, Meta Platforms and others suggest VR be used only by those over the age of 13, but at this point, it’s only a recommendation, and calls are already amplifying to put child safety measures in place. Continue reading HTC Adds Vive Guardian to Protect Kids in Volatile Metaverse

Sony Interactive Entertainment has shared the design of its new virtual reality headset, the PlayStation VR2, and revealed some new design details of the PlayStation VR2 Sense controller. White with black accents, like the PlayStation 5, the PS VR2 headset continues the “orb” look of the PS VR2 Sense controller, whose circular look is intended to reflect the “360-degree view that players feel when they enter the virtual reality world,” according to the company. The VR2 is slimmer and lighter than its predecessor, and adds a lens adjustment dial to optimize the view and new side vents. Continue reading Sony Reveals Design Features of Its PlayStation VR2 Headset

Super Bowl 56 is now history, and the massive 70,000-square-foot Samsung Infinity Screen that debuted at the game made history, too. Hanging directly over LA’s SoFi Stadium field in an open loop, the Infinity Screen defies categorization. Not only is it the largest stadium display in the world, according to Samsung, but it is designed differently, hanging on the horizontal, with images displayed on the interior and exterior vertical surfaces, so fans can get a clear view no matter where they’re sitting. Totaling 80 million pixels, the panels soar as high as 40-feet (about four stories). Continue reading Samsung Infinity Screen: the World’s Largest Stadium Display

Meta Platforms’ Vishal Shah told attendees of the Interactive Advertising Bureau’s annual leadership meeting that the brave new virtual world his company is conjuring will offer vast opportunities for marketing and promotion without the physical constraints of real estate leases, supply chain snags and geographic inconvenience. Appearing virtually, Shah revved the engines at “The Road to the Metaverse” tour, promising brands an exciting ride, albeit one that may take 10 years to hit cruising speed. Meta is stepping on the gas to get there, investing $11 billion in its Reality Labs VR unit last year.  Continue reading Meta Hypes Numerous Benefits of Metaverse for Advertising