By
Paula ParisiDecember 6, 2024
Google DeepMind’s new Genie 2 is a large foundation world model that generates interactive 3D worlds that are being likened to video games. “Games play a key role in the world of artificial intelligence research,” says Google DeepMind, noting “their engaging nature, challenges and measurable progress make them ideal environments to safely test and advance AI capabilities.” Based on a simple prompt image, Genie 2 is capable of producing “an endless variety of action-controllable, playable 3D environments” — suitable for training and evaluating embodied agents — that can be played by a human or AI agent using keyboard and mouse inputs. Continue reading DeepMind Genie 2 Creates Worlds That Emulate Video Games
By
Paula ParisiNovember 20, 2024
Capitulating to outside pressure, after a barrage of media reports citing unsafe conditions for minors, Roblox is implementing new safeguards. Parents can now access parental controls from their own devices in addition to their child’s device and monitor their child’s screen time. New content labels and improvements to how users under age 13 can communicate on Roblox are additional protections that are now baked into the platform. “We’ve spent nearly two decades building strong safety systems, but we are always evolving our systems as new technology becomes available,” explained the Roblox. Continue reading Roblox Tightens Child Safety Guidelines Amidst Media Outcry
By
Paula ParisiNovember 11, 2024
Online gaming platform Roblox has banned kids from “social hangout” spaces — areas that feature communication through voice chat or text and offer “free-form 2D user creation” experiences where users can do things like share drawings. Roblox has also added safeguards to prevent those under the age of 13 from playing, searching or discovering unrated games. Roblox has imposed the restrictions following allegations that it has failed to protect its younger users. This is the latest such update by a string of social platforms that have imposed guardrails designed to protect young users as lawmakers turn up the heat on child online safety. Continue reading Roblox’s New Child Safety Measures Target Hangout Spaces
By
Paula ParisiJuly 31, 2024
After 50 years of SIGGRAPH, the conference has come full circle, from high-tech for PhDs to AI for everyone. That was Nvidia founder and CEO Jensen Huang’s message in back-to-back keynote sessions, including a Q&A with Meta CEO Mark Zuckerberg. Huang touted Universal Scene Description (OpenUSD), discussing developments aiming to speed adoption of the universal 3D data interchange framework for use in everything from robotics to the creation of “highly accurate virtual worlds for the next evolution of AI.” As Zuckerberg’s interlocutor, he prompted the Facebook founder to share a vision of AI’s personalization of social media. Continue reading Nvidia Debuts New Products to Accelerate Adoption of GenAI
By
Paula ParisiJune 13, 2024
IKEA is opening a virtual Roblox store and inviting gamers to apply to work there for a real paycheck. “The Co-Worker Game,” set in the Swedish firm’s virtual universe, invites Roblox fans to “live their home furnishing dreams.” Ten participants will be hired at the rate of about $17 per hour to roleplay as retail staff in the Roblox world. In addition to allowing IKEA to explore gaming and IP, the company is hoping to create a bit of hiring cachet and groom future employees. Those who don’t make the cut as hires can participate for fun — and the opportunity to learn some potentially marketable skills. Continue reading IKEA Accepting Applications for Hires at Roblox Virtual Store
Netflix announced it is launching a “digital theme park” in early access on the Roblox online gaming platform. Web-based universe “Netflix Nextworld” will feature mini-games, easter eggs, watch parties, user-generated content and more “in 3D interactive spaces” based on characters and content from popular Netflix franchises such as “Stranger Things,” “One Piece,” “Cobra Kai” and the “Rebel Moon” movies. There will also be an activity based on the upcoming animated series, “Jurassic World: Chaos Theory.” Users will be able to collect objects and wearables from the shows and movies to post in their Fan Pods, which can be shared online with friends. Continue reading Netflix Teams with Roblox in Creation of ‘Digital Theme Park’
By
ETCentric StaffFebruary 12, 2024
Apple has reportedly sold about 200,000 Vision Pro units since its U.S. release February 2, the day before the tech giant’s quarterly earnings showed net sales increased by 2 percent to $119.58 billion for the three months that ended December 31. It was the company’s first quarterly revenue increase in a year, driving $33.92 billion in profit for the period, a 13 percent uptick year-over-year. Apple has yet to release official numbers for the Vision Pro, which it describes as “a revolutionary spatial computer that seamlessly blends digital content with the physical world.” Based on early estimates, sales of the $3,500 device are likely to be too small to significantly impact the next quarter. Continue reading Apple’s Vision Pro Ignites Worldwide Interest as Sales Inch Up
By
Paula ParisiJanuary 22, 2024
As part of what it calls “production microservices,” Nvidia is adding an Avatar Cloud Engine (ACE) that lets game developers, as well as those who make tools and middleware, to integrate generative AI models into the digital avatars created for games and applications. The new ACE microservices “let developers build interactive avatars using AI models such as Nvidia Omniverse Audio2Face (A2F), which creates expressive facial animations from audio sources, and Nvidia Riva automatic speech recognition (ASR), for building customizable multilingual speech and translation applications using generative AI,” Nvidia says. Continue reading CES: Nvidia Avatar Cloud Engine Uses AI for Digital Characters
By
Paula ParisiOctober 17, 2023
Watch brand Diesel continues its exploration of Web3 and the metaverse with its new Vert line, a collaboration with Fossil dropping November 2. The “narrative-driven brand experience” for Vert centers on a game-like digital adventure called “the Vert Metamorph Experience” that that can be explored online and instore through November 17. The Metamorph virtual world is inspired by Vert design details resulting in an environment both organic and futuristic. There, visitors will try to advance through challenges as an NFT-minted “A:VERT:AR” trying to reactivate time in land where it has stopped. Continue reading Diesel Vert Watch Debut Powered by Web3 Promo with NFTs
By
Paula ParisiSeptember 21, 2023
Amazon has developed a new virtual fan experience that includes shopping and interactive tours to tie-in with popular Prime Video series and films. The first such immersive experience is designed for fans of the Prime Video series “Gen V,” and includes a virtual tour of the show’s fictional Godolkin University, which trains aspiring superheroes, complete with a campus store brimming with actual merchandise that fans can purchase from Amazon. The programming extensions aim to offer “culturally rich environments for customers to discover, learn, experience, and consume more of their favorite stories” while shopping. Continue reading Amazon Launches Immersive Online Shopping on Prime Video
By
Paula ParisiSeptember 20, 2023
Meta Platforms will offer its “Horizon Worlds” virtual reality experience to the world at large, making it available in 2D via mobile and browsers on the Web, starting with early access. Initially, a “small number of people” will be able to tap into the FPS game “Super Rumble” via the Meta Quest app on Android, with iOS availability over the next few weeks and “more experiences to come.” Early access can also be requested by those who prefer to use computer browsers at horizon.meta.com. “The metaverse should be available to everyone — no matter what device they’re on,” Meta suggests. Continue reading Meta’s ‘Horizon Worlds’ Offers Metaverse on Mobile, the Web
By
Paula ParisiSeptember 12, 2023
Roblox is adding an expressive, avatar-based video chat called Roblox Connect to its virtual world in an effort to keep its young user base engaged as it grows up while also potentially expanding its audience. “We’re essentially packaging a Hollywood-style motion capture studio into something that runs on a mobile phone or laptop — without the need for equipment or motion-tracking dots,” Roblox explains, pointing out that the device’s on-board camera is all that’s needed to capture facial motion and convey it in real time. Also, Roblox is is coming to PS4 and PS5 next month, while the company will allow game creators to sell 3D virtual goods. Continue reading Roblox Adds Facial-Tracking Vid Chat, Expands to PlayStation
By
Paula ParisiJune 21, 2023
Brands are eager to promote their products in front of the estimated 3.7 billion people worldwide who play video games. Now, rather than simply purchasing visibility, more adventuresome advertisers including PepsiCo and L’Oreal are creating games of their own. PepsiCo had a quest developed in collaboration with Y2K Games for Mountain Dew inserted into the latest edition of the publisher’s blockbuster “NBA 2K” series. L’Oréal embedded a mini game in Activision Blizzard’s “Candy Crush Saga” and saw 40,000 samples of the Prada Candy fragrance that was the reward for completing the game claimed on day one of the five-week promotion. Continue reading Brands Create Their Own Games to Expand Marketing Reach
By
Paula ParisiJune 6, 2023
Nvidia Research is releasing a new AI model called Neuralangelo that can turn 2D iPhone video clips into 3D structures, virtually replicating sculptures, buildings and other real world objects in great detail. Named for Michelangelo’s life-like creations from blocks of marble, Neuralangelo is able to accurately capture repetitive texture patterns, homogenous colors, and strong color variations, tasks that were problematic for earlier AI models. Neuralangelo accomplishes the feat using instant neural graphics primitives, the technology behind Nvidia Instant NeRF. Continue reading Nvidia’s Neuralangelo AI Turns 2D Video Clips into 3D Worlds
By
Paula ParisiMay 18, 2023
While the tech conversation has most recently pivoted to artificial intelligence, Meta Platforms isn’t giving up on the metaverse, though it shifted the focus from fun and games to job training and education at the company’s Future of Work Summit. “When it comes to AR and VR, it’s very obvious to me that one of the most powerful applications is the ability to dramatically improve re-skilling,” Meta’s president of global affairs Nick Clegg said, citing opportunities in skilled trades, teaching and elder care, speaking Tuesday in Washington. Continue reading Meta Touts the Metaverse as Tool for Education, Job Training