While entertainment and telepresence are considered the most clear uses for virtual reality (VR), mixed reality (MR) and augmented reality (AR), several developers at CES 2024 demonstrated why in the short term, it may be that counterintuitive uses of extended reality (XR) as assistive technologies for visually impaired people provide the best case for its existence. The show demonstrated impressive ways to address macular degeneration, to assist in outdoor activities and to “read the room.” Two particular companies — Ocutrx and Lumen — showcased interesting headsets that may also point to a variety of entertainment, military, medical and enterprise applications. Continue reading CES: Breakthroughs in XR Address Adaption and Accessibility

Microsoft is bringing Bing Image Creator to the new Bing search engine and Edge browser. Powered by an advanced version of the DALL-E model from OpenAI, the new tools will allow users to generate images using word prompts to describe what they want to want to create. The news comes as Microsoft says its new Bing AI Copilot has had “more than 100 million chats to date,” with people using it to refine answers to complex questions or as entertainment or creative inspiration. Bing data indicates images are one of the most searched categories, second only to general web searches, according to Microsoft. Continue reading Microsoft Introduces Visual AI Tools to Bing, Edge Platforms

A new app called Skimo, short for “skim the video,” allows users to skim a 20-minute video in about two minutes, straight from their smartphone or tablet. The Skimo video summarization engine uses an algorithm that analyzes the scenes, shots and frames of videos and summarizes them, letting users catch up on television series in a fraction of the time. The service focuses on the formula that writers and filmmakers use to create a captivating show, focusing on the six crucial scenes from each episode.

Continue reading Skimo App Allows Users to Quickly Catch Up on TV Episodes

A growing number of Hollywood filmmakers, entertainment industry executives, and video game producers believe virtual reality will be the next big revolution in mass entertainment. Facebook, Sony, and other tech companies are developing the necessary technologies, while entertainment startups and major studios are developing the content. In addition to video games, entertainment professionals are also looking to use VR for marketing, social, and storytelling purposes. Continue reading Future of Entertainment: Hollywood Considers Virtual Reality

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Startup CENTR Camera, comprised of former Apple employees part of the iPhone camera team, has created a camera that allows users to capture everything happening around them simultaneously. The camera combines smartphone hardware and imaging software. The circular shaped camera combines footage captured by four 5-megapixel cameras into one 360-degree panoramic video. The device can easily fit in a user’s hand, weighs about the same as a first generation iPod, and will cost $399. Continue reading CENTR Camera Records Everything Around You All at Once

Pinterest CEO Ben Silbermann announced during an event in San Francisco last week that users of the social visual discovery tool have created more than 750 million boards and contributed more than 30 billion Pins since Pinterest was founded in 2010. Acording to Silbermann, the number of Pins has grown by nearly 50 percent during the past six months, due in part to the introduction of Related Pins about a year ago. More than 90 percent of current Pins are connected to Related Pins. Continue reading Pinterest Touts 30 Billion Pins, Sees Big Hit in Related Pins

Twitter has agreed to purchase data partner Gnip, in a move that could lead to an expanded role by Twitter in analyzing tweets for businesses that are seeking new insights from social media. While financial terms of the deal have yet to be released, Gnip has reportedly raised $6.6 million in funding. Twitter also announced that it has hired Daniel Graf as its new product chief. Graf, an expert in mobile apps, most recently served as a director at Google where he oversaw Google Maps. Continue reading Twitter Acquires Gnip, Could Provide More Data to Advertisers

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

In a ceremony at the Ray Stark Theater on USC’s Cinematic Arts campus last Thursday, Dean Elizabeth Daley joined George Lucas in welcoming three USC film professors to their new endowed chairs. Made possible by a generous gift from Lucas, the three new chairs — The Sergei Eisenstein Endowed Chair for Cinematic Design, the George Mélies Endowed Chair in Visual Effects, and the William Cameron Menzies Endowed Chair in Production Design — are now held by Bruce Block, Michael Funk, and Alex McDowell respectively. Continue reading USC Cinematic Arts Professors Installed in New Endowed Chairs

ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

South Korean researchers at public university KAIST have developed an alternative to Google Glass called the K-Glass. Although similar to Google’s electronic eyewear, KAIST’s wearable alternative is equipped with a special AR chip that enables the device to recognize objects without relying on barcodes or other markers. While currently bulkier than Glass, KAIST explains that its processor “duplicates the ability of the human brain to process visual data.” Continue reading K-Glass: South Korea Developing Alternative to Google Glass

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

PandoDaily and TheWrap are among those reporting that visual effects industry workers are planning a demonstration outside the Dolby Theatre in Hollywood during Sunday’s Academy Awards to protest ongoing efforts to send post-production work overseas. The group believes that offshoring has led to a slow collapse of the VFX industry in the U.S. While there was little the effects industry could do about this in the past, it may now be armed with a new weapon based on the MPAA’s attempts to combat Internet piracy. Continue reading VFX Industry Plans Oscar Demonstration to Protest Offshoring

Carolyn Giardina of The Hollywood Reporter forwarded us news that Industrial Light & Magic, the visual effects division of Lucasfilm, has major expansion plans including a new facility in central London, just outside of Soho, and a move for the Vancouver team to a larger space that will allow the group to double from 100 to 200 employees. Lucasfilm also recently opened an ILM facility in Singapore. The VFX arm is a wholly-owned subsidiary of The Walt Disney Company. Continue reading ILM Has Plans to Open New Visual Effects Facility in London