The BBC introduced “Visual Perceptive Media,” an experimental project out of its R&D unit in Salford, UK, which allows video stories to adapt in response to individuals’ personalities and tastes. The British broadcaster earlier created the audio-based Perceptive Media project; a radio drama makes adaptations based on the listener’s location, time of day and other factors such as proximity to the device and background noise. The video-based project begins with a mobile app that conducts a personalization process. Continue reading The BBC Experiments with TV Shows That Adapt to Personality