The European Union wants deepfakes and other AI-generated content labeled, and is pressing signatories to its Code of Practice on Online Disinformation to adopt technology that will clearly identify output that is generated or manipulated by machines. “The new AI technologies can be a force for good” that offers “new avenues for increased efficiency and creative expression. But, as always, we have to mention the dark side,” EU values and transparency commissioner Vera Jourova said, citing “new risks and the potential for negative consequences for society.” Continue reading EU Urges Tech Companies to Label All AI-Generated Content