Nuance Bets that Mobile Ads Will Soon Be Talking to You
April 3, 2013
Voice technology continues to take on more tasks including search, text entry and device control, and now Nuance thinks voice technology could play a significant role in mobile advertising via talking ads. On Monday, the company announced a venture with advertising agencies, ad networks and publishers, in an effort to test if mobile ads featuring voice interaction provide more engagement than traditional banner ads. Continue reading Nuance Bets that Mobile Ads Will Soon Be Talking to You