HTC is launching an advertising service for VR developers for use on the Viveport platform. The VR Ad Service allows developers to place video ads, banner ads, 360-degree video and cinema-scale ads into their VR experiences, integrating them as in-app scenarios or into pre-loads or post-experience slots. Another possibility would be to place ads onto 3D models in the VR experience, such as on a character’s T-shirt. End users may chafe at ads, but they may fund VR experiences that might otherwise never be made. Continue reading HTC Rolls Out Advertising Service for Viveport VR Developers

Millennials are paying as much as $50 per hour to be locked in a room that they can only exit by cooperatively solving puzzles. This kind of immersive entertainment has similarities with games, live theater and virtual reality experiences, and is becoming increasingly popular. Among the most notable examples is Sleep No More, a UK immersive theatrical experience that has been a huge hit since it opened in 2011. Director and live experience entrepreneur Michael Counts is making the most of the trend. Continue reading Escape Rooms Feed Appetite for More Immersive Experiences

Augmented reality startup Lightform has come out of the stealth mode it’s been in for three years, announcing a $2.6 million funding round from former Oculus head scientist Steven LaValle, Lux Capital, Seven Seas and NSF. What Lightform has been working on is a device that can scan the environment and create a high-resolution mesh, which it then combines with very precisely targeted digital projections of light. That makes it capable of creating augmented reality in any environment, without the need for a headset. Continue reading Startup Lightform Readies Release of Inexpensive AR Scanner

March Madness is now a virtual reality event, thanks to Intel’s TrueVR platform. Moving the games to VR has been a major effort for the company, which has been live-streaming the NCAA Basketball tournament that way since the start of the Sweet 16 round and was just named the official VR provider of college sports for NCAA, Turner Sports and CBS Sports. For the Final Four, Intel will place seven VR rigs, each of which is outfitted with 12 cameras, in the stadium, enabling it to broadcast a spherical view of the action. Continue reading Intel Introduces Virtual Reality to March Madness with TrueVR

Virtual reality startup Nomadic is integrating real-world physical objects, such as a flashlight, into its VR experiences. Among the other physical objects are leaky pipes that let off real hot air, a file cabinet that has to be opened to retrieve a real gun replica, and a virtual door with a real doorknob. The idea, according to Nomadic chief executive Doug Griffin, is that such real objects can add a feeling of magic to virtual reality. The company demonstrates these capabilities with an Oculus Rift VR headset. Continue reading Bringing Modular Sets and Physical Objects to VR Experiences

Facebook announced the beta release of a new voice search feature for the company’s Oculus Rift and Samsung’s Gear VR. “This feature lets you perform voice searches from Oculus Home to intuitively navigate games, apps, and experiences,” explains the Oculus team, noting future plans to “add even more functionality like seeing if a friend is online or contextual commands to invite people to a play a game with you.” While VentureBeat points out the feature “won’t let you look at your friends, your notifications, your profile, your avatar, app updates that you haven’t installed, or individual settings,” the review is largely positive and envisions future applications: “The speech technology might well end up becoming a part of Facebook’s more popular services, like WhatsApp, Messenger, Instagram, and even good old Facebook itself.” Continue reading Facebook Introduces Voice Recognition Tech to VR Headsets

In an effort to jumpstart sales, Facebook-owned Oculus VR is slashing $100 off the price of its Rift virtual reality headset and its Touch motion controllers. The Rift headset will be lowered to $499, while the Touch drops to $99. Consumers will still need a computer with enough power to support the Rift. When the headset launched last spring, consumers were surprised by the $599 price tag. According to Jason Rubin, Oculus VR head of content, recent surveys indicate that cost has been the primary obstacle to sales. Facebook CEO Mark Zuckerberg believes VR will take at least 10 years to become our next computing platform. Continue reading Facebook Drops Price of its Rift VR Headset to Spur Adoption

Motorola is doing something that few electronics companies dare to do — show the world concepts of gadgets that they may or may not make. Consumers can finally get a glimpse of innovation, instead of the another product release of devices that often look the same. Motorola, for example, imagines that people could attach gadgets like a VR headset, a photo printer, an interactive LED panel, or Lego-like building blocks to their modular Moto Z smartphone. The company calls the accessories Moto Mods. Motorola’s phone primarily competes with Samsung Galaxy S and LG G series phones.  Continue reading Motorola Introduces Early Concepts of Moto Z Phone Gadgets

The VOID, a VR startup newly headed by former Lucasfilm manager Cliff Plumer, is earning accolades as an experience that could jump-start mass acceptance of the new entertainment medium. For The VOID, the user dons an untethered VR headset, a vest outfitted with haptic sensors and small backpack, picks up a plastic gun, and enters interconnected rooms to play a 10-minute “Ghostbusters” adventure zapping apparitions. The first IMAX VR Experience Centre also recently opened in Los Angeles, with more to come. Continue reading The VOID, IMAX Pioneer Successful Virtual Reality Experiences

Hologram production studio 8i plans to show off its technology and Holo, its new mobile app, at Recode‘s Code Media conference in California. The company, which gained visibility recently by creating a holographic video of actor Jon Hamm and NBA player D’Angelo Russell, also just received a $27 million series B round led by Time Warner Investments and including Baidu Ventures, Hearst Ventures, Verizon Ventures, German businessman Carsten Maschmeyer and others. That brings total funding up to $41 million. Continue reading 8i Demos Hologram Production, Set to Debut Holo Mobile App

Facebook lost its intellectual property lawsuit with video game publisher ZeniMax Media yesterday and was ordered to pay $500 million in damages. ZeniMax had contended that a former employee helped develop the Oculus Rift VR headset with knowledge that he gained while working for the game publisher, and that the company had developed a prototype prior to Facebook acquiring Oculus VR for $2 billion. While Oculus was not found guilty of stealing trade secrets, the jury determined the company was guilty of copyright infringement and violating a confidentiality agreement. An appeal is expected. Continue reading Facebook Loses Oculus IP Lawsuit in $500 Million Jury Verdict

Oculus Story Studio, launched in early 2015 to tell virtual reality stories, has a winner on its hands with “Dear Angelica,” a 12-minute animated experience that features the voice (and life story) of actress Geena Davis. Debuted at the Sundance Film Festival, “Dear Angelica” was drawn in VR with a new tool called Quill. The project follows Oculus Story Studio’s previous VR efforts — “Lost,” about a robot that gets lost in the woods; and the Emmy-winning “Henry,” an animated story of a hedgehog who sought love (and hugs), the latter directed by Pixar animator Ramiro Lopez Dau. Continue reading Oculus Story Studio Uses VR Drawing Tool for New Animation

Palo Alto-based startup Eonite Perception has developed its Vantage Head Tracker, next-generation VR headset software that uses “inside-out-tracking” technology to track the user’s position and movements without external sensors or cameras. Founded in 2015 by Youssri Helmy, currently the company’s chief executive, and Stanford University computer vision experts Anna Petrovskaya and Peter Varvak, Eonite’s technology is quite different from current VR headsets. Helmy notes that the startup’s tech mimics how human perception works. Continue reading Eonite Perception Debuts VR Headset with Inside-Out Tracking

The HTC Vive, a room-scale virtual reality headset, is expanding its feature set to include wireless functionality and peripheral devices. The company has announced that the TPCast adapter will grant the Vive fully wireless capabilities without introducing noticeable latency or degraded image quality. Developed internally and produced by TPCast, the device promises up to two hours of battery life, with the possibility of upgrading to an “XL” battery providing up to five hours. The included transmitter sends an uncompressed signal directly to a receiver mounted on top of the strap that holds the Vive to the user’s head, and the battery pack fits easily in a pocket. The TPCast will ship in Q2 of this year, and will cost $249. Continue reading HTC Announces Wireless Tracking for Vive, Adds Peripherals

After introducing its Pixel and Pixel XL smartphones, Chromecast Ultra and Daydream View VR headset, Google launched retail venues, with a pop-up Experience Store in New York City and stores within select Best Buy locations in Canada. At the Canadian stores, Google will showcase hardware, offer public activities and create a sense of community, similar to Apple stores. In charge is director of retail marketing Janell Fischer, who worked in Apple’s retail division before joining Google three years ago. Continue reading Google Expands into Retail in Canada with Shops in Best Buy