When “Assassin’s Creed” opens in U.S. theaters on Dec. 21, moviegoers will get a chance to experience the cinematic version of a role-playing game via virtual reality. At select AMC theaters, the moviegoer can put on an Oculus Rift VR headset and become a passive character in an action scene with star Michael Fassbender. To create this challenging VR experience, the movie’s producers teamed with chipmaker Advanced Micro Devices (AMD), which provided graphics expertise in exchange for being associated with the popular franchise. Continue reading Marketers and Movie Producers Try Out New VR Experiences

Spotify is relaunching its “Kids and Family” category, to focus on young children with vocabulary and language-development activities. An emphasis is on music, which improves language development in children ages 0 to 3. Spotify Kids provides playlists around daily activities such as bedtime, bath time and traveling in a car. As an aid to parents, the playlists come with breaks between songs when a prompt, voiced by a celebrity, offers parents ways to interact with their child. Continue reading Spotify Revives ‘Kids’ Category with Early Childhood Learning