Since Jack Dorsey returned last year as chief executive of Twitter, he has done everything he could think of to improve the company’s fortunes, including lay-offs, new executives and a board shake-up. Recent numbers, however, have shown that not much has changed — its monthly 320 million visitors in Q4 2015 are the same as the previous quarter. The pressure is on to find a formula that works, and Dorsey is betting that tweaking existing features and adding an algorithmic timeline might help sustain and build the user base. Continue reading Twitter Hopes to Attract Users with Improved Timeline Feature

Traditional TV networks are pulling out all stops to succeed with their non-traditional streaming platforms. CBS is launching a new “Star Trek” series in 2017, which will air exclusively on its CBS All Access app; HBO inked a deal with former “Daily Show” host Jon Stewart to create new content for HBO Now; and NBCUniversal is cranking out original series and specials for its Seeso comedy channel, due to launch in January. Meanwhile, Vice Media plans a 24/7-cable channel with A+E Networks. Continue reading Programming Free-for-All Favors Consumer Power of Choice

On the first day of Variety’s Big Data Summit, the main takeaway was that data — from online, set-top boxes, smartphones and even retail sales — has become a tidal wave that threatens to overwhelm even data experts. The industry needs data scientists capable of searching through the mass of data to find nuggets of insight and actionable data, making them highly sought-after, or, as AOL Publisher Platforms global head Tim Mahlman said, “rock stars.” “You can get lost (in data) if you’re not smart about it,” he said. Continue reading Big Data Summit: “Data Is a Tidal Wave” Overwhelming Experts

Twitter hasn’t kept up with other social media platforms with advertising offerings, say some critics, but newly reappointed chief executive Jack Dorsey hopes to buoy the company’s fortunes with an array of new video advertising products. One of Twitter’s major advantages from the advertiser’s point of view is its emphasis on international, national and local live events. Whether Dorsey’s bid to curry favor among advertisers works to appease Wall Street, however, remains to be seen. Continue reading Twitter Expands Video Ad Tools with Generous Revenue Share

Apple broke its first-weekend sales record, after selling 13 million iPhone 6s and 6s Plus phones since Friday. That figure bests the 10 million iPhone 6 and 6 Plus devices sold last year during the first weekend. The increase is likely the result of market selections; this year the new phones were made available in China, one of Apple’s biggest markets, but last year China was not included in the first weekend. The sales figures were in line with some analysts’ expectations. Daniel Ives at FBR Capital projected 13 million in sales, while Gene Munster of Piper Jaffray predicted 12 to 13 million. Continue reading Apple’s New iPhones Set a New First-Weekend Sales Record

In the wake of pay TV subscriber losses and a falloff in content stocks, industry news has recently focused on the impact of the Internet, mobile apps and streaming services on traditional television. Disney chief operating officer Tom Staggs, who most analysts believe will be the successor to CEO Bob Iger, defended the future of ESPN and the programming bundle at an industry conference in Beverly Hills on Thursday. Staggs also suggested that Wall Street had overreacted to recent changes in the business and should not be so quick to dismiss the current model. Continue reading Disney COO Defends the Programming Bundle as TV Evolves

Nielsen is rolling out a program to track views of almost 1,000 shows on Netflix, Amazon’s Prime Instant Video and Hulu, relying on the same 25,000 U.S. households used to track traditional TV ratings. The idea is that, by having access to that data, large media companies such as Comcast NBCUniversal can hammer out better content licensing deals, especially with Netflix. Currently, Nielsen provides data only to studios that own the programs and pay for the information, but it plans to syndicate the data in the future. Continue reading Nielsen to Track Viewership Across Netflix, Amazon and Hulu

In a move that surprised Wall Street, Google created Alphabet Inc., a new publicly traded parent company. Google will be a subsidiary of Alphabet, with Google executive Sundar Pichai as its new CEO. Co-founders Larry Page and Sergey Brin will run Alphabet, which will include all of Google’s other ancillary businesses. Brin will also run Google X, the company’s experimental laboratory. Since the announcement was made after the close of trading on Wall Street, Google shares rose 6 percent in after-hours trading. Continue reading Google Now a Subsidiary of New Parent Company, Alphabet Inc.

Apple reported a 38 percent increase in profits — which equals $10.7 billion — from a year ago. Revenue rocketed 33 percent to $49.6 billion, and the iPhone, the company’s biggest source of revenue and profit, jumped up 35 percent to 47.5 million units. Still, on hearing the news, Apple’s stock plummeted. Why? Investors and Wall Street analysts expected Apple to wildly exceed its projections. Instead, when stratospheric sales of iPhones and Apple Watches didn’t materialize, Apple fans and shareholders were disappointed. Continue reading Apple Stock Declines on News of 38 Percent Growth in Profits

Twitter announced that CEO Dick Costolo plans to leave the company at the end of the month. Co-founder and former CEO Jack Dorsey will serve as interim CEO starting July 1 until a successor is found. Twitter shares jumped eight percent following the announcement. Since the company went public in 2013, Twitter has experienced numerous challenges, including an effective means of attracting new users and developing revenue streams based on advertising. Some are speculating that Twitter is ripe for acquisition, with Google listed as one of the interested parties. Continue reading Besieged Twitter CEO Dick Costolo to Step Down This Month

The highly anticipated Apple Watch will begin shipping April 24, and Apple is hoping for big returns, even if store visitors do not purchase the pricey new wearable. Analysts expect the Apple Watch to draw many curious customers who want to see exactly what a smartwatch entails and whether it is worth the investment. Developers are also anxious to explore the possibilities of a wearable, and Apple received more than 1,000 Apple Watch apps in just four days last week. Continue reading Apple Watch Expected to Increase Foot Traffic in Apple Stores

Following news of record quarterly earnings, Netflix told Wall Street investors that it plans to expand its video service to 200 countries in the next two years. Netflix added 2.43 million international subscribers in the fourth quarter of 2014 after expanding to 50 countries and its stock jumped more than 20 percent. As part of its ambitious expansion plans, Netflix also wants to start producing 20 original scripted series per year, which could help the company become more successful in international markets. Continue reading Netflix Plans to Add Original Series, Expand to 200 Countries

Amazon is making books unavailable for pre-ordering and extending shipping times due to its dispute with one of the country’s largest publishers, Hachette Book Group. These tactics put pressure on Hachette as the two companies negotiate new terms of a deal for Amazon to sell the publisher’s books online. Amazon wants to increase its cut of the sales from Hachette books and e-books. In a statement Tuesday night, the online retailer said it does not expect the dispute to be resolved any time soon. Continue reading Is the Amazon-Hachette Dispute About More Than Book Sales?

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Samsung is expanding its smartwatch offering to include a smart watch-phone that can send and receive calls without the need for a separate smartphone. The new Tizen device, which the company hopes to unveil this summer, will also feature a camera, GPS, email management, Bluetooth and heart rate monitor. Samsung also filed a patent last week that details another smartphone project, which includes a camera that can be operated by touchless gestures. Continue reading New Samsung Smartwatch Runs Tizen, Bypasses Smartphone