Social bookmarking service Pinterest is adding new features that will allow people to download new apps and purchase their favorite furnishings and clothing directly from the site or mobile app. Pinterest teamed up with Apple to launch “App Pins” last week, so that users can discover new apps as part of their searches and download them without leaving the Pinterest app. Since the service is used by many for discovery, Pinterest may also integrate a “buy button” into pins as early as this year. Continue reading Pinterest Looks to Help App Discovery and In-App Purchasing

Deena Varshavskaya launched Wanelo, a platform for both online shopping and social networking, in 2012. Two years later, the site has 11 million users and access to 12 million products and 300,000 stores worldwide, from big brand names to small boutiques. The image-intensive site allows users to browse, share, and purchase products immediately. Wanelo does not stock the products itself, but rather, every product is linked to a store’s online site. Continue reading Wanelo: Like a Digital Mall That Makes Online Shopping Social

Many entrepreneurs are attempting to recreate the shopping mall experience online in what is generally known as “social shopping.” Internet retailers such as Amazon, eBay, and Etsy have made shopping online easy for large and small sellers. However, retailers are looking to make their sites more social, and create new opportunities. Startups are receiving venture funding, and established companies are adopting their own social features. Continue reading Social Shopping Is the New Mall for Electronic Commerce