By
Paula ParisiOctober 3, 2024
Reuters and CNN are among the global news services that will be charging those who want access to their digital content beyond a free quota. Reuters plans to add $1 per week pricing in the U.S., Canada and parts of Europe in the weeks ahead, while CNN is beginning to ask visitors for $4 a month or $30 per year. Vox Media’s popular tech publication The Verge is also said to be considering subscription fees. The outlets are pursuing digital monetization strategies as ad-supported models are increasingly challenging for those who aren’t Google, Meta or Amazon. Continue reading CNN, Reuters Roll Out Consumer Subscriptions and Paywalls
By
Paula ParisiAugust 15, 2024
Popular video platform Max and food delivery service DoorDash are the latest promotional pairing as streamers vie for new subscribers in an increasingly crowded field. Warner Bros. Discovery has teamed with DoorDash to offer DashPass Annual Plan customers a Max with Ads subscription at no additional cost. It is DoorDash’s first available DashPass member benefit that extends beyond the DoorDash platform. The DashPass Annual Plan membership costs $96 per year, while the Max with Ads tier runs $9.99 per month or $99.99 annually. The new promotion starts this week. Continue reading DoorDash Teams with WBD for a DashPass and Max Bundle
By
Paula ParisiAugust 9, 2024
News organization CNN has launched a new FAST channel called CNN Originals with a focus on long-form content. It debuted in the U.S. this week — available on the web, connected TV devices and mobile apps through Amazon’s Freevee, Prime Video and Fire TV as well as Plex (with availability on more platforms to come). The service draws from the CNN Originals library, which includes series from notable personalities such as Anthony Bourdain, Christiane Amanpour and Dr. Sanjay Gupta. The launch coincides with a new six-episode travel series that will alternate celebrity hosts including Alan Cumming, Billy Porter, Octavia Spencer and Questlove. Continue reading CNN Originals: New Channel Is Delivering Long-Form Content
By
Paula ParisiAugust 7, 2024
Max, the streaming service formerly known as HBO Max, has redesigned its homepage with features designed to foster personalization and help fight search fatigue. Last month Max rolled out “whole page optimization,” with added rows of personalized content across the entire homepage. Since that change went well, according to parent Warner Bros. Discovery, the company is doing more along those lines, emphasizing an algorithm-driven approach to content curation, similar to that used by Netflix. Viewing history and selection patterns now inform recommendations as to which shows, movies or content categories users might like. Continue reading Max Embraces Homepage Personalization After Positive Tests
By
Paula ParisiJuly 23, 2024
Streaming rose to 40.3 percent in June, setting a record as it nudged past the previous single-category high point of 40.1, set by cable in June 2021. The percentage marks the highest share of TV ever reported in the three years since Nielsen debuted its monthly measurement report The Gauge. Google’s YouTube and Fox’s Tubi both claimed personal bests, respectively hitting 9.9 and 2.0 percent of TV viewing. Four streaming platforms achieved double-digit usage growth: Disney+ (+14.8 percent), Tubi (+14.7 percent), Netflix (+11.8 percent) and Max (+11.0 percent) — each with 20 percent or more of that growth attributable to younger viewers. Continue reading Nielsen: Streaming Reps 40 Percent Share of June TV Viewing
By
Paula ParisiMay 21, 2024
Venu Sports (pronounced “venue”) has been selected as the name of the new streaming joint venture launching this fall from Disney/ESPN, Fox Corporation and Warner Bros. Discovery. Although pricing has yet to be announced (some estimate it will run $40-$50 per month), the partners are underway in branding their bundled package, unveiled in February as an effort to reach sports fans who don’t already subscribe to pay TV. In March the group announced the new venture’s CEO would be Pete Distad, who spent six years at Hulu followed by a decade at Apple in positions including running global distribution and business ops for Apple TV+. Continue reading Venu Sports Is Name of New Streamer from ESPN, FOX, WBD
By
Paula ParisiMay 16, 2024
Comcast broadband and TV customers will be able to subscribe to a streaming bundle that includes Netflix, Apple TV+ and NBCUniversal’s Peacock, Comcast Chairman and CEO Brian Roberts announced this week at the 2024 MoffettNathanson Media, Internet and Communications Conference in New York. The package, called StreamSaver, will “come at a vastly reduced price to anything in the market today,” Roberts said, though he did not share pricing. Roberts’ plan comes a week after Disney and Warner Bros. Discovery unveiled plans to bundle Max, Disney+ and Hulu starting this summer, with pricing to be announced. Continue reading Comcast StreamSaver to Bundle Peacock, Netflix, Apple TV+
Disney and Warner Bros. Discovery announced that a new triple-play streaming bundle that includes popular services Disney+, Hulu and Max will launch this summer in the U.S. with both ad-supported and ad-free plans. “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, president of direct to consumer for Disney Entertainment. While no specific pricing has been revealed, the release promises that “additional details regarding the bundle offer will be shared in the coming months.” Continue reading Disney+, Hulu, Max: Streaming Bundle Coming This Summer
By
ETCentric StaffApril 15, 2024
The Motion Picture Association is stepping up its anti-piracy efforts to counter the increasingly sophisticated operations of global intellectual property thieves. The gauntlet was laid down by MPA Chairman and CEO Charles Rivkin in an address at CinemaCon 2024, where he said the offenders “aren’t teenagers playing an elaborate prank,” but are “real-life mobsters, organized crime syndicates,” responsible for the loss of more than $1 billion at the domestic box office. Rivkin — formerly U.S. Assistant Secretary of State for economic and business affairs — said he will “work with Congress to enact judicial site-blocking legislation here in the United States.” Continue reading MPA Plans to Enlist Congress in Its Fight Against Movie Piracy
By
ETCentric StaffMarch 4, 2024
Comcast ad tech company FreeWheel is launching a programmatic solution it says will change the way marketers implement their TV ad buying. Called Allocation Module, it is rolling out ahead of the 2024 Upfronts and NewFronts. Central to the new solution is what FreeWheel says is its ability to give marketers more control over their ad spending across various ad channels after it’s been committed. FreeWheel’s Allocation Module “offers demand-side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients’ ad spend commitments,” the company says. Continue reading FreeWheel Adds Programmatic Ad Buying in Time for Upfronts
By
ETCentric StaffFebruary 8, 2024
FOX, Warner Bros. Discovery and The Walt Disney Company through its subsidiary ESPN are finalizing plans to form a new, multi-league sports streaming service expected to launch this fall. The direct-to-consumer offering would be made available via a new app and subscriptions could also be bundled with existing services like Disney+, Hulu and Max. The media companies launching the joint venture — who will each have one-third ownership of the new platform — have yet to announce a name or pricing model, but said content will be “from all the major professional sports leagues and college sports.” Continue reading Disney, FOX, WBD Finalizing a New Sports Streaming Venture
By
Paula ParisiDecember 18, 2023
Comcast is now making Xumo Stream Boxes available to its Xfinity broadband customers. New customers can get one Xumo Box for a $15 activation fee and no monthly charge. Additional units will be billed at $5 per month, the company says. The Xumo Stream Box comes preloaded with hundreds of streaming apps. In addition to NBCUniversal’s Peacock streaming service, popular favorites like Disney+, Hulu, Max, Netflix, Amazon Prime Video and YouTube are on the menu. Free ad-supported streaming TV (FAST) channels are also packaged in, with 20 options from Xfinity Stream and more than 300 from Xumo Play. Continue reading Comcast Makes Its Xumo Boxes Available for One-Time Fee
By
Paula ParisiSeptember 21, 2023
Warner Bros. Discovery will begin adding free live sports to its Max streaming service beginning October 5 as a promotional period. Beginning February 29, 2024, subscribers will be charged an additional $10 per month to keep it as part of the new “Bleacher Report Sports Add-On Tier.” Max streaming sports will include Major League Baseball playoff games, regular-season National Basketball Association and National Hockey League games, U.S. soccer and the NCAA men’s basketball March Madness. The sports fee will be in addition to the subscription price for ad-supported or commercial-free Max. Continue reading WBD Will Begin Streaming Live Sports on Max in Two Weeks
By
Paula ParisiAugust 25, 2023
Warner Bros. Discovery’s streaming platform Max will soon introduce 24/7 live news from CNN as part of an open beta in the U.S. that will experiment with new features and content while seeking feedback from subscribers. CNN Max plans to launch on September 27 with programming from CNN US, CNN International and original programming produced for Max. News programming and original series will be available across all Max packages, which includes Max With Ads, Max Ad-Free and Max Ultimate Ad-Free. The beta test will be evaluated and fine-tuned “before being rolled out more broadly,” according to WBD. Continue reading Max Will Offer CNN News Content for Its Streaming Audience
By
Paula ParisiAugust 11, 2023
WeAre8 is a different kind of social media platform making its U.S. debut a year after launching in the United Kingdom, Australia and New Zealand. The socially conscious mobile app prohibits hate speech and pays its users to watch ads. Earned funds can be withdrawn or directed to causes like Save the Children, Feeding America and Water.org. The app prohibits tobacco, big oil and gambling interests from advertising. Backed by publishers including The Independent, Warner Bros. Discovery and LADbible Group, WeAre8 hopes to attract 80 million users in two years. Continue reading Publishers Get Behind New Social App to Fund Good Causes