MediaLink chair and chief executive Michael Kassan held a conversation during CES 2021 with WarnerMedia Studios and Networks Group chair and chief executive Ann Sarnoff on the impact of COVID-19 on the entertainment industry. Sarnoff, a 30+ year industry veteran, heads the Warner Bros. Pictures Group, HBO and HBO Max, the Warner Bros. Television Group, DC, and other WarnerMedia networks, channels and products. “When [AT&T Communications chief executive] John Stankey hired me a year and a half ago, he talked about breaking down the silos,” she explained of the organization’s new strategy. Continue reading CES: WarnerMedia Chief Ann Sarnoff on Entertainment Shifts

Warner Bros. just opened a new unit, Warner Bros. Digital Networks, to create content for online video entertainment and the cord-cutters who watch it. The studio is the largest U.S. producer and distributor of TV shows, and parent company Time Warner has been making efforts to appeal to consumers who choose not to subscribe to cable services. According to the studio’s statement, the new unit will create new online video channels, expand its current online services, seek strategic alliances and work with Turner and HBO. Continue reading Warner Bros. Digital Networks is the Studio’s Latest OTT Effort