TikTok is floating a trial balloon of its own AI chatbot, named Tako, now testing in select markets. Tako invites users to ask questions about TikTok videos and is also designed to help with discovery and recommendations. Tako’s public testing was first reported by Israeli app intelligence firm Watchful. TikTok subsequently confirmed testing in the Philippines and said Tako tests were live in some other global markets, but said the chatbot is not yet deployed in the United States. Unlike Microsoft’s Bing Chat, Google’s Bard and Snap’s My AI, Tako seems hyperfocused on TikTok content. Continue reading TikTok Embraces AI with Tako Chatbot, Now in Limited Tests

TikTok plans a gaming ramp-up and is adding a variety of improvements to enhance the platform and improve revenue. At present, gaming is extremely limited on TikTok, but the company is reportedly conducting tests in Vietnam preparatory to a big gaming push. TikTok is also introducing “Branded Mission” to connect creators with brands for possible remuneration. And, after years of controversy over attribution, TikTok is launching a button that lets creators add credits for their inspiration as part of the publishing process, tagging others upon whose work theirs is built. Continue reading TikTok Debuts Creator Crediting, Explores Adding Minigames