While U.S. networks primarily repost their broadcast television shows online, European broadcasters are taking a different approach by producing short-form Web series that are created specifically for mobile viewing. The new shows are a way for broadcasters to compete with the growing popularity of Netflix and Amazon, while creating a new revenue stream as mobile advertising sales are expected to surge 82 percent in the next two years. The ads for these shows are often targeted at younger audiences who are more likely to be watching on the go. Continue reading European Broadcasters Create Web Videos for Young Viewers

Facebook Live doesn’t have to be strictly live video. News outlet NowThis, which exists solely on social platforms, tried this out in late April by streaming a 38-minute selection of most popular viral videos — and received over 20,000 views and 500 comments. Streaming pre-recorded content is similar to how TV networks have operated for decades, by which previously taped programs are aired on a linear schedule. Facebook confirms it has no policy that video on Facebook Live actually has to be live, but doesn’t recommend streaming pre-recorded video. Continue reading News Outlets Stream Pre-Recorded Video via Facebook Live

Producer Legendary Pictures and distributor Universal Pictures tapped YouTube stars Felix Kjellberg and Marzia Bisognin to develop a companion Web series for the horror movie, “As Above, So Below,” which opened in theaters this past weekend. PewDiePie and CutiePieMarzia, as the two are better known on YouTube, shot the series in the movie’s setting, the catacombs of Paris. The six-part Web series has generated about 20 million views, while the film’s trailer has been played 9.7 million times. Continue reading YouTube Power Couple Produces Miniseries for Horror Movie

With little fanfare, Joss Whedon’s Bellwether Pictures has released its newest film, “In Your Eyes,” for online distribution via Vimeo. During the film’s premiere at the Tribeca Film Festival this week, Whedon announced that the movie was already available online for $5. Whedon, the writer and producer of the film, previously experimented with bypassing traditional distribution methods with his 2008 Web series, “Dr. Horrible’s Sing-Along Blog.” This is his next step in exploring ways to release content directly to the audience. Continue reading ‘In Your Eyes’: Joss Whedon Releases New Movie via Vimeo

Web series have long struggled to move beyond one season, as successful Web producers either move on to higher profile jobs or run out of money and cannot afford to produce additional seasons. But this year there are four notable Web series that will make the leap to a second season, headlined by the wildly successful “Comedians in Cars Getting Coffee,” a comedy series featuring Jerry Seinfeld. Continue reading Four Web Series Whose Second Seasons Are Worth Watching