President Obama’s appearance on Zach Galifianakis’s Web series “Between Two Ferns” has sparked some controversy. Obama’s plan was to inform young adults about the Affordable Care Act. The video received over 3 million views within the first few hours after going live, and HealthCare.gov generated a 40 percent increase in visitors. However, some are unimpressed by the president’s appearance on unconventional media, and believe he should spend his time doing more important things. Continue reading President Appears on Funny or Die Web Show to Mixed Reviews

Disruptive content creation models and the resulting vulnerability of content assets were recurring themes at the 2014 HPA Tech Retreat last week, and the topics of discussion on the event’s last day. NSS Labs Sales Director Kari Grubin moderated a panel on “Breaking the Model” that took a look at both issues. She recounted her own “aha moment” at last year’s Tech Retreat, during an ETC panel featuring USC students talking about their media consumption patterns. Continue reading HPA Tech Retreat Wraps With a Look at “Breaking the Model”

The annual Sundance Film Festival kicked off this week in Park City, but despite the buzz surrounding the event, the indie distribution landscape is changing. Filmmakers are not profiting from festival exposure like they were only a few years ago, and some are choosing to deliver movies directly to an audience on smaller screens. Many independent films, even those that get scooped up at festivals, run the risk of not making it to theatrical distribution. Continue reading Sundance: Some Indie Films are Opting for Smaller Screens