In a move toward increased transparency, Netflix has begun sharing specifics regarding program consumption data. This week, the streamer released the first “What We Watched: A Netflix Engagement Report,” detailing how many hours the most popular content was viewed January to June 2023. On a call with reporters, co-CEO Ted Sarandos described the information as “a continuum” of improvements to viewership measurement. The report “covers more than 18,000 titles — representing 99 percent of all viewing on Netflix,” which for the six-month period totaled “nearly 100 billion hours worldwide,” according to Netflix. Continue reading Netflix Releases Engagement Report, Reveals Hours Viewed

Netflix is expanding its cloud gaming test to the U.S. after initially deploying trials in Canada and the United Kingdom. The streaming game service builds on mobile gaming efforts the company began in 2021 and is now targeting games on connected TV devices and smart TVs, including Roku, Chromecast, Fire TV, and others, with mobile phones serving as game controllers. Netflix has made no secret of its intention to make games a major part of its business, and this next step is being called a bid to take on game giants Sony PlayStation and Microsoft Xbox.
Continue reading Netflix Streaming Game Test Expanding to U.S. TVs and PCs

Netflix is hoping that offering cinema-like spatial audio on a catalog of more than 700 titles for those who subscribe to its $20 per month premium tier will encourage more customers to upgrade. Spatial audio is engineered to deliver a 360-degree audio experience, including sounds that appear to come from behind the viewer. Customers who subscribe to Netflix’s Standard or Basic plans will have access to some spatial audio titles “but only on a small, select number,” the company said, describing the audio tech as “a game changer for the Premium plan viewing experience.” Netflix Premium already supports 4K, HDR, Dolby Atmos and Netflix Calibrated Mode. Continue reading Netflix Premium Offers 700+ Titles That Feature Spatial Audio