Filmhub, the independent distribution website incubated by German composer Klaus Badelt and Brazilian tech entrepreneur Alan d’Escragnolle, has raised $6.8 million led by Andreessen Horowitz in the company’s first capital raise. Filmhub helps budding cineastes get their work onto more than 100 streaming platforms, including Amazon Prime Video, Apple TV, IMDb TV, Plex, Roku Channel and others. Using its own sales team and technology, Filmhub pushes out content from shorts to episodics to full-length films, taking a 20 percent fee from royalties, which vary by service. Continue reading Streaming Distributor Filmhub Floats $6.8 Million Seed Round

Spotify is bringing interactivity to the audio ad experience for podcasts with “Call-to-Action Cards.” As part of Spotify’s streaming ad-insertion platform, the CTA cards will appear in the app as soon as a podcast ad begins playing, resurfacing when a listener is exploring the app, reminding them to check out the product or service and eliminating the need to remember a promo code or URL. Advertisers can customize the CTA cards with images, text and clickable buttons. The feature makes podcast ads visually interactive for the first time, transforming the experience into something listeners can see, “and, most importantly, click.” Continue reading CES: Spotify Call-to-Action Cards Make Audio Ads Clickable

Music streaming and media services provider Spotify is implementing a five-star rating system, not unlike Apple’s, in an attempt to become a bigger player in the podcast discovery space. The challenger has been coming on strong. In a Q3 2021 earnings call, the company cited Edison Research and internal tracking to proclaim Spotify the No. 1 podcast platform in the United States, squeaking by Apple in monthly listeners. Now, Spotify is hoping that its ratings will help create its own heat-seeking list, comparable to Apple Podcasts’ “New and Noteworthy” curated list. Continue reading Spotify Continues Push into Podcast Space with New Ratings