Senza is a connected TV app that parent Synamedia says can “transform the economics of reaching viewers” by offloading streaming controls from set-top boxes and dongles to the cloud. Synamedia claims Senza can reduce streaming costs by up to 90 percent while maintaining content security. The platform can be used to deliver to home TV screens as well as offsite locations such as bars, hotels and stadiums. “Senza moves the user experience from devices — such as connected TVs and streaming sticks — into the cloud and offers an HTML5 interface to quickly launch free, low-cost or premium services,” according to the company. Continue reading Synamedia Reimagines TV Streaming with New Cloud Device