“Content without strategy is a home movie,” said David Tochterman, head of digital media for Innovative Artists, a bi-coastal talent agency. “And all of us on this panel are investing our time not just in good content, but the strategy to make it successful.” The panel he was referring to was a Digital Hollywood focus on how today’s multitude of media platforms has significantly changed the content game — from development and production to marketing and distribution. Continue reading Digital Hollywood: Content Strategies for Multiple Platforms

A recent study by collaborative media platform Wikia, in association with market researcher Ipsos MediaCT, indicates that YouTube is among the most popular sites for the younger generation, known as “Generation Z.” The study surveyed 1,203 13-to-18-year-old participants about their Internet and social media habits. Not surprisingly, the findings also point out an increase in use of mobile devices throughout the day by the same age group. Continue reading Study Shows Teens More Connected, Shift in Social Habits