Visual effects and animation workflows — and the technology to make them more powerful, flexible and cost-efficient — are a focus of attention as SIGGRAPH 2014 opens its exhibit floor this week to computer graphics and tech professionals in Vancouver. Nvidia’s next gen Quadro processors, announced this morning, are indicative of tools and technology designed to handle greater complexity and higher resolution; incorporate cloud services; and access projects remotely, often via mobile devices. Continue reading SIGGRAPH 2014: Nvidia Unveils Next Generation Quadro GPUs

Apple unveiled a new Photos app during its Worldwide Developers Conference earlier this month in San Francisco. Now it seems that the app will serve as a new platform for the upcoming OS X Yosemite. As a result, Apple will no longer develop its Aperture pro photography application, and iPhoto will be replaced by the new Photos app. The transition is designed to provide a more seamless experience, since users will be able to edit and search their Photo Library in the cloud on any Apple devices. Continue reading Apple’s Plans for Photos App Will End Aperture Development

Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe. Continue reading Video Equipment Rentals Plans to Acquire Cameron Pace Group

The Hollywood IT Society (HITS) — a community of IT professionals representing the studios of the MPAA and supporting information tech partners — hosted its annual day-long Hollywood IT Summit at the Hyatt Regency in Century City this week. Adapting to rapidly changing expectations for IT-related content production and distribution was the running theme at the April 22 event, where execs and creatives gathered to discuss network connectivity, cloud resources, big data, analytics, content management and more. Continue reading Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

LaCie’s Little Big Disk Thunderbolt 2 is an external storage drive with four times the data transfer speed of USB 3. The $1,300 device is unique in its ability to handle two simultaneous streams through a single cable, making it ideal for transferring large 4K video files. It can support daisy chaining up to six peripherals, such as other hard drives, cameras and monitors. The chipsets for the technology are already built into the Mac Pro and the latest MacBook Pro with Retina display. Continue reading New $1,300 LaCie Thunderbolt 2 External Drive is Lightning Fast

Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product

“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

Prime Focus Technologies (PFT) has agreed to acquire DAX in a deal valued at nearly $12.5 million. PFT is known for CLEAR, its cloud-based content and workflow management platform, while Culver City-based DAX develops media asset management applications and cloud-based production software, including the Emmy-winning Digital Dailies. DAX is actively engaged in the ETC’s Cloud Project, sharing both expertise and development resources. Continue reading Prime Focus Technologies to Acquire DAX in $12.5 Million Deal

ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

Key media organizations have announced the launch of the Joint Task Force on File Formats and Media Interoperability, which plans to work with manufacturers, broadcasters, ad agencies, standards organizations and trade associations to develop greater efficiencies and cost savings for the exchange of file-based content. The initial focus will be to collect and analyze requirements for a machine-generated and readable file interchange and delivery spec for the media industry. Continue reading Task Force on File Formats and Media Interoperability Launches

In what was perhaps the most forward-looking panel yet to appear onstage at the HPA Tech Retreat, a group of six professionals from across the post-production industry made the case Thursday afternoon that the future of post would be more distributed, more accessible, and very much dependent on cloud technologies. The “Virtual/Distributed Post” panel, moderated by Creative COW‘s Debra Kaufman, featured individuals working to develop and deploy technologies that break the mold of traditional post-production facilities. Continue reading HPA Tech Retreat: Panel Ponders New Era of Post Production

As 4K moves into the mainstream, TV and movie producers face daunting new workflows with trepidation. At an HPA Tech Retreat panel yesterday, Sony Pictures Television SVP of Technical Operations Phil Squyres — who has post–produced several 4K TV shows — has encouraging news. “It was actually simpler than we thought it would be,” he said. “Sony had made an effort beforehand to create working relationships with third party vendors, especially dailies vendors. When we went into production, there were a few glitches, but they were readily solved.” Continue reading Sony’s Squyres Talks 4K TV Production at HPA Tech Retreat

As expected, Ultra HD was a hot topic at the 2014 International CES, with plenty of support as well as debate. While some have asserted that UHD is inevitable at this point, others have suggested that success will be reliant upon the right combination of multiple factors including 4K set penetration, an efficient delivery infrastructure and the availability of content. Industry leaders addressed these topics and more during compelling panel discussions in Las Vegas. Continue reading UHD: Execs Debate Production, Distribution, Adoption at CES

Formerly known by its codename “Falcon Ridge,” the next generation of Intel’s Thunderbolt interface will officially be known as “Thunderbolt 2.” The Thunderbolt technology has become one of the standard ports for Apple computers, but has experienced slower adoption with PCs. Intel is hoping that the mainstream adoption of 4K video technologies will help drive interest in the next iteration of its high-bandwidth Thunderbolt bus. Continue reading New Thunderbolt 2 from Intel Doubles Bandwidth, Targets 4K

The Entertainment Technology Center @ USC will announce the launch of “Production in the Cloud” today, a new project that brings together key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation, production, and distribution tools and processes. Senior executives from the six major studios in coordination with Rackspace, EMC, EVault, Dell and other cloud companies convened recently to serve as governing body to collectively guide this process. Continue reading ETC Announces Launch of Production in the Cloud Project