Google’s internal startup Niantic Labs has created a game called “Ingress” that is still in closed beta release. It is an augmented reality, massive multiplayer video game that uses location-based augmented reality of actual locations as game play. The augmented reality is based on where the player is physically, and adds layers to the game based on the surroundings. “Ingress” also opens up some compelling possibilities for advertisers. Continue reading Ingress Brings Augmented Reality to Mobile Video Gaming

“Minecraft,” created by Markus Persson four years ago, has become one of the world’s most popular video games. Its 22 million users make it three times more popular than “World of Warcraft.” The virtual world’s simple gameplay provides users with creative freedom, offering Lego-like blocks to build basic structures that can be later transformed into palaces. It is also giving other game developers the idea that a successful video game can be made independently. Continue reading Minecraft Enjoys Global Success, Inspires Indie Developers