By
Paula ParisiJuly 3, 2024
Apple has released a public demo of the 4M AI model it developed in collaboration with the Swiss Federal Institute of Technology Lausanne (EPFL). The technology debuts seven months after the model was first open-sourced, allowing informed observers the opportunity to interact with it and assess its capabilities. Apple says 4M was built by applying masked modeling to a single unified Transformer encoder-decoder “across a wide range of input/output modalities — including text, images, geometric and semantic modalities, as well as neural network feature maps.” Continue reading Apple Launches Public Demo of Its Multimodal 4M AI Model
By
Paula ParisiJune 12, 2024
Apple has entered into a deal with OpenAI to deliver GTP-4o to its devices, which beginning this fall will feature Apple Intelligence, or “AI.” Announced during this week’s WWDC 2024, Apple Intelligence is “deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia,” according to the company. The new AI features will be available to users of the iPhone 15 Pro, or any devices powered by M1 or newer chips “to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.” Continue reading WWDC: Apple Intelligence Brings AI to iPhone, iPad and Mac
By
Paula ParisiJune 12, 2024
Apple is previewing visionOS 2, the next-gen operating system coming this fall for its Vision Pro mixed-reality headset. The new system includes a Mac Virtual Display that creates the ultra-wide equivalent of two side-by-side 4K monitors. The new OS updates navigational hand gestures and adds a Photos app feature that turns existing 2D pictures into spatial images. At WWDC Apple also announced that Blackmagic Design will release the URSA Cine Immersive, the first commercial camera system designed to capture images for the Vision Pro, and Canon unveiled a dual-lens optical setup for APS-C cameras. Continue reading Vision Pro Adds Dual 4K Virtual Display, URSA Cine Immersive
By
Paula ParisiMay 24, 2024
Amazon is planning to add generative artificial intelligence to its decade-old voice assistant, Alexa, which will require a monthly fee to offset the cost of the technology, according to reports. Although the new Alexa price plan has not been disclosed, it is not expected to be included in the $139 yearly Amazon Prime plan. The possible move comes as Apple is also undergoing an AI overhaul of its voice assistant, Siri. Once considered precocious by many consumers, Siri and Alexa are now playing catch-up to AI assistants from leaders in the space including Google, Microsoft and OpenAI. Continue reading Amazon to Upgrade Alexa with AI, May Add Subscription Fee
By
ETCentric StaffApril 4, 2024
Apple has developed a large language model it says has advanced screen-reading and comprehension capabilities. ReALM (Reference Resolution as Language Modeling) is artificial intelligence that can see and read computer screens in context, according to Apple, which says it advances technology essential for a true AI assistant “that aims to allow a user to naturally communicate their requirements to an agent, or to have a conversation with it.” Apple claims that in a benchmark against GPT-3.5 and GPT-4, the smallest ReALM model performed “comparable” to GPT-4, with its “larger models substantially outperforming it.” Continue reading Apple’s ReALM AI Advances the Science of Digital Assistants
By
Paula ParisiJanuary 9, 2024
Apple has set a February 2 release date for the much-anticipated Vision Pro mixed reality headset, with preorders to begin January 19. The $3,500 device (plus $149 for prescription lenses) will be available to U.S. buyers at all Apple Store locations and through the Apple Store online. News of the company’s first new product since the Apple Watch in 2015 sent Apple shares up 7.74 percent by market close, even though the device is at this point (and price) aimed at enterprise customers. The headset has 256 GB of storage and runs on Apple’s new visionOS, the company’s first spatial operating system. Continue reading Apple Vision Pro Headset Available to U.S. Market February 2
By
Paula ParisiDecember 14, 2023
Apple has released the iOS 17.2 update for newer iPhones. New features include spatial video recording and a Journal app that generates prompts designed to get users writing about their lives based on data running through the phone. The 3D spatial video can also playback on 2D on any device but is optimized for dimensional viewing on Apple’s Vision Pro headset, due for release in 2024, starting at $3,500. The Journal app, unveiled at June’s WWDC, is described as a health and wellness feature (that oddly does not yet integrate with the Apple Watch). Continue reading Apple Intros Spatial Video Recording with Latest iOS Update
By
Paula ParisiNovember 14, 2023
Apple Vision Pro, the $3,499 mixed reality headset announced for release in early 2024, could be getting a B2B marketing push, as evidenced by a recently published Apple post on development apps. That would make competing products in the $3,300 to $5,000 range — including the Microsoft HoloLens and headsets from Magic Leap — Apple’s competition for the Vision Pro. That would also leave Meta Platforms and its Quest line, including the $500 mixed reality Quest 3 that began shipping last month, unchallenged in the consumer space, where it currently enjoys an estimated 80 percent market share. Continue reading Apple’s Vision Pro May Compete in the AR Enterprise Space
By
Paula ParisiJune 6, 2023
Apple’s $3,499 Vision Pro headset will begin shipping in early 2024, CEO Tim Cook announced Monday at WWDC, calling it a device for “spatial computing.” The company’s new visionOS operating system is described as a mashup of iOS, macOS and tvOS, designed for “an entirely new universe of apps for Vision Pro,” according to Apple. Unity was revealed as the principal development engine for Vision Pro content. The upcoming headset, powered by Apple’s high-end M2 chip, supports 4K resolution and features embedded audio pods. The company emphasized gaming and streaming services, in addition to productivity and communication. Continue reading WWDC: Apple Unveils Its ‘Vision Pro’ Mixed Reality Headset
By
Paula ParisiJune 6, 2023
Day one of Apple’s WWDC 2023 conference from the company’s headquarters in Cupertino was about much more than the anticipated Vision Pro mixed reality headset. The company introduced a powerhouse Mac Pro with Ultra M2, starting at $6,999, and upgraded Mac Studio desktops with M2 Max or M2 Ultra chips. The macOS Sonoma desktop operating system was among the reveals, along with the new 15-inch MacBook Air. Apple took the wraps off iOS 17 and announced that FaceTime and videoconferencing are coming to Apple TV in 4K with tvOS 17. The company’s watchOS 10 rounded out the new product and software highlights. Continue reading WWDC: Apple Surprises with Product and Software Reveals
By
Paula ParisiJune 5, 2023
The Meta Quest 3 is a thinner, wireless AR/VR headset that will sell for $499 beginning this fall. Meta Platforms CEO Mark Zuckerberg revealed the device last week ahead of Apple’s WWDC, taking place today through Friday (during today’s WWDC keynote, Apple announced its visionOS software platform for the company’s much anticipated Vision Pro headset). Powered by a new Qualcomm Snapdragon chipset developed in conjunction with Meta, Zuckerberg describes the Quest 3 as “the first mainstream headset with high-res color mixed reality” and promises more details at Meta Connect, September 27-28. Continue reading Meta Quest 3 Is Unveiled Just Ahead of Apple’s WWDC 2023
By
Paula ParisiJanuary 31, 2023
Apple is preparing for the release of its upcoming mixed reality headset by engineering software that, while aimed largely at developers, would also allow users to create their own augmented reality apps in the same way as Final Cut Pro, which is used to edit video by both professionals and laymen. Apple’s highly anticipated headgear is expected to come to market this year, and a general use AR development tool would be a major coup for the company, given that AR apps are complicated to create and new technologies typically rely on fresh content to drive sales. Continue reading Apple Developing User-Friendly AR Creation App for Headset
By
Paula ParisiJune 7, 2022
Buzz is heating up on Apple’s new mixed reality headset, with the company reportedly securing “Iron Man” director Jon Favreau to create content for the new platform that brings to life the dinosaurs from “Prehistoric Planet,” the Apple TV+ documentary on which he served as executive producer. The headset, anticipated for 2023 release, is expected to offer both virtual- and augmented-reality experiences, and will run realityOS, or rOS software. Details broke on the eve of Apple’s Worldwide Developers Conference, June 6-10, but has not been announced during WWDC. The device will position Apple to compete with Meta, Microsoft and soon Google in the AR/VR space. Continue reading Apple realityOS Headset Reportedly on Deck for 2023 Release
By
Paula ParisiMarch 25, 2022
Working with Arizona and Apple, the Transportation Security Administration has deployed digital verification for state-issued mobile driver’s licenses or identification cards stored in the Apple Wallet app on iPhones and Apple Watches. While 30 states say they are exploring digital IDs, Arizona becomes the first in which the TSA has begun using the system, activated Wednesday at Phoenix Sky Harbor International Airport. For now, the feature is available only for TSA PreCheck passengers at select checkpoints at one airport, but as other states’ device manufacturers sign on, TSA says it will expand the program. Continue reading Arizona Is First State to Accept Identification via Apple Wallet
By
Debra KaufmanJune 10, 2021
At its WWDC21 developers’ conference this week, Apple revealed tweaks to consumer privacy rules that will limit advertisers’ ability to track users’ activity and gain information from data brokers. These changes will impact many Apple devices, not just iOS 15. Apple earlier curbed in-app tracking, another move that concerned advertisers. Apple senior vice president of software engineering Craig Federighi said the changes would block IP addresses from being transmitted to websites visited in Apple’s Safari browser. Continue reading Apple Moves to Block IP Addresses from Advertising Trackers